AFL and Okta Collaborate to Transform Digital Security and Identity Management

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AFL and Okta Collaborate to Transform Digital Security and Identity Management

The Australian Football League (AFL) has made considerable headway in protecting its digital identities and sensitive data. Partnering with Okta, the AFL has boosted both its security and operational effectiveness, serving as a model for other organizations in the digital realm.

Addressing Complex Security Issues

Rob Pickering, the AFL’s CTO, and Phil Goldie, Okta ANZ’s Vice-President and Managing Director, shared insights into this transformative journey during a recent podcast. Pickering discussed the intricate security issues the AFL encountered prior to adopting Okta’s solutions.

“We encounter the same challenges as many organizations, with swiftly changing threats and numerous business applications that need securing,” remarked Pickering. As the AFL moved towards cloud-based applications and a more dispersed workplace, it became vital to understand who was accessing systems and when.

The transition to using Okta was driven by the need for a seamless employee experience alongside strong security measures. “Our staff need only one portal to log into,” Pickering elaborated. “This simplifies onboarding and ensures all applications are accessible with a single click, improving both security and user experience.”

A Unified Digital Identity for AFL Fans

A crucial AFL initiative is creating a single digital identity for its 11 million fans, aimed at enhancing fan interactions with the AFL’s digital resources.

“We aim for all fans to have a seamless experience when interacting with AFL’s digital assets,” Pickering emphasized. By merging multiple digital identities into a single AFL ID, the organization can provide personalized experiences and gain valuable insights into fan preferences.

“Friction hinders adoption,” added Goldie from Okta. “When implementing additional security layers, it’s essential to maintain a smooth user experience. Cloud-based identity platforms like Okta effectively balance security and usability.”

‘Adaptive MFA’ Ensures Security and Usability

The AFL now benefits from Okta’s multifactor authentication (MFA) and identity governance, which simplify user account management and enhance security. “MFA is arguably the most crucial step in protecting your environment,” Pickering stated. With MFA, even if a username and password are compromised, an additional factor is required for system access.

Adaptive MFA specifically balances security and usability, ensuring users encounter minimal friction while maintaining strong security. “Cloud-based identity platforms add intelligence to MFA, facilitating technology adoption,” said Goldie.

Gaining a Competitive Edge

Goldie also pointed out that beyond adaptive MFA, Okta’s commitment to independence and neutrality provides a competitive edge. “This has been a core principle since our inception and continues to be a central focus going forward,” he stated.

Organizations, including the AFL, appreciate the importance of clear boundaries between applications while maintaining robust security and governance. Okta emphasizes identity isolation as a standalone, neutral platform compatible with various technologies, applications, and devices.

Future Technologies

Looking ahead, both Pickering and Goldie foresee emerging technologies like biometric authentication and behavioral analytics playing pivotal roles in identity management. “Technologies like pass keys and biometrics are gaining traction, offering more secure and user-friendly authentication methods,” Goldie noted.

These advancements are expected to further enhance the security and efficiency of identity management systems, marking significant progress for organizations like the AFL.

For more insights into the AFL’s digital transformation journey, visit [TechBest](


The AFL and Okta partnership marks a significant leap in digital security and identity management. Through Okta’s innovative solutions, the AFL has streamlined its operations while implementing robust security measures. This collaboration not only improves the employee experience but also significantly enhances fan engagement by consolidating multiple digital identities into a single AFL ID.

Q&A Session

What are the main benefits of the AFL’s partnership with Okta?

Key benefits include enhanced digital security, streamlined operations, improved employee and fan experiences, and simplified user account management through features like multifactor authentication (MFA).

How does Okta’s multifactor authentication (MFA) enhance security?

MFA requires multiple forms of identification before accessing systems. Even if a username and password are compromised, an additional factor (e.g., a code sent to a mobile device) is needed, adding an extra security layer.

What is ‘adaptive MFA’?

Adaptive MFA adjusts the authentication process dynamically based on factors such as user behavior and location. It ensures minimal user friction while maintaining robust security measures.

Why is it important to have a single digital identity for AFL fans?

A single digital identity simplifies interactions with the AFL’s digital resources, delivering a more personalized and seamless experience. It also enables the AFL to collect valuable insights into fan preferences, enhancing engagement strategies.

What future technologies are expected to impact identity management?

Emerging technologies like biometric authentication and behavioral analytics are expected to play significant roles. These advancements offer more secure and user-friendly authentication methods, further improving the efficiency of identity management systems.

How does Okta maintain its competitive edge?

Okta’s independence and neutrality allow it to provide identity solutions compatible with various technologies, applications, and devices. This approach gives organizations robust security measures while ensuring broad compatibility.

For additional information on digital transformations like this, visit [TechBest](

Posted by Chris Smith

Chris Smith is a Sydney-based Consumer Technology Editor at Techbest covering breaking Australia tech news.

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