Australia Tech News Archives

Amazon Tests AI-Created Audio Summaries to Assist Shoppers in Listening Before Making a Purchase

Matthew Miller on May 24, 2025

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Quick Overview

Amazon is piloting AI-generated audio summaries for various product pages.
This feature evaluates product information, customer feedback, and online resources.
Currently accessible to a select group of users in the US via the Amazon app.
Users can press “Hear the highlights” to listen to the audio summaries.
This is part of Amazon’s larger AI initiative, which includes Alexa+ and Rufus.
It aligns with a growing trend of AI adoption by technology leaders like Google and Meta.

Amazon launches AI-created audio summaries for online shoppers

Amazon Adopts AI Audio Summaries to Improve Shopping Experience

Amazon has commenced testing an innovative feature that utilizes artificial intelligence to create concise audio summaries for products listed on its platform. This advancement is designed to deliver a more engaging and accessible shopping experience, allowing customers to listen to important product highlights prior to making a purchasing choice.

Functionality of the AI Audio Summaries

The AI-driven audio summaries aim to provide succinct overviews of products by collating information from product descriptions, authentic customer reviews, and related online materials. These summaries can be accessed through a “Hear the highlights” button in the Amazon mobile application. Presently, this feature is in trial phase with a limited group of users in the United States, with an extensive rollout anticipated in the near future.

Enhancing Accessibility and Convenience

By allowing customers to listen rather than read, Amazon seeks to accommodate users who are visually impaired or who favor audio content. It additionally offers a hands-free option for busy shoppers who might be engaged in multiple tasks. This strategy corresponds with the increasing demand for more user-friendly and accessible digital experiences.

Part of Amazon’s Comprehensive AI Strategy

The audio summaries form a segment of Amazon’s extensive AI integration strategy, which encompasses recent improvements to Alexa+, its AI-powered voice assistant. The enterprise has also rolled out Rufus, an AI shopping assistant that addresses customer inquiries, as well as Shopping Guides, which assist users in locating relevant products according to their requirements and preferences.

Alexa+ and Generative AI

Alexa+ signifies Amazon’s transition towards a more conversational and contextually aware AI experience, employing large language models for enhanced and personalized interactions. With Alexa+ and the introduction of AI audio summaries, Amazon continues to reinforce its status as a frontrunner in retail technology augmented by AI.

Tech Giants Investing Heavily in AI

Amazon’s recent initiative is part of a broader pattern among technological giants capitalizing on generative AI. OpenAI has recently advanced ChatGPT with sophisticated web browsing and shopping features, including tailored product recommendations with visuals and purchase links. Concurrently, firms like Google and Meta are deploying AI functionalities that range from virtual shopping assistants to AI-generated social media content across their platforms.

Implications for Australian Consumers

Although the trial is presently limited to US users, successful innovations typically make their way to the Australian market shortly thereafter. If successful, AI-generated audio summaries could soon become a common feature on Amazon Australia, thereby enhancing the shopping experience for consumers in the region. With increasing enthusiasm for AI-driven solutions, Australian retailers may also implement similar features to remain competitive in the e-commerce landscape.

Overview

Amazon’s experiment with AI-generated audio summaries signifies another significant advancement in e-commerce innovation. By merging convenience, accessibility, and AI-driven personalization, the feature is set to transform how customers interact with online shopping services. As Amazon and other technology giants persist in investing in generative AI, the future of retail is becoming ever more intelligent—and audible.

Q: What are AI-generated audio summaries on Amazon?

A:

These are brief audio overviews of product pages produced using artificial intelligence. They condense product descriptions, customer feedback, and pertinent online data into an easy-to-listen format accessible via the Amazon app.

Q: How can users access the audio summaries?

A:

Users can click the “Hear the highlights” button on selected product pages within the Amazon shopping application. This prompts a quick audio playback that summarizes vital product information.

Q: Is this feature available in Australia?

A:

At present, the feature is being trialed with a limited number of users in the United States. While there’s no confirmed timeline for expansion to Australia, Amazon typically extends successful features to other markets, including Australia, shortly after US evaluations.

Q: Why is Amazon incorporating audio summaries into its product pages?

A:

The intention is to enhance accessibility, improve user convenience, and create a more engaging shopping experience. It also corresponds with a broader trend toward voice-first and AI-driven engagement in e-commerce.

Q: How does this align with Amazon’s broader AI strategy?

A:

The audio feature augments Amazon’s existing AI tools like Alexa+, Rufus, and Shopping Guides. It is part of a larger initiative to leverage generative AI to foster more intelligent and personalized customer experiences.

Q: What other companies are employing AI in similar fashions?

A:

OpenAI has upgraded ChatGPT with shopping functionalities. Google and Meta are also launching AI-enhanced features such as intelligent shopping assistants, AI-generated content, and tailored ad targeting using generative AI.

Q: Can this technology aid individuals with disabilities?

A:

Indeed, AI-generated audio summaries can greatly assist users with visual impairments or learning disabilities by offering an auditory alternative to reading product information.

Trump Issues Warning to Apple of 25% Tariff If iPhones Aren’t Manufactured in the US

Nicholas Webb on May 24, 2025

Brief Overview

Donald Trump warns Apple of a 25% tariff on iPhones not produced in the U.S.
It’s reported that Apple is looking to move iPhone assembly from China to India for U.S. markets.
Trump’s demand is part of a broader initiative to return manufacturing to American territories.
Apple is facing logistical and financial challenges in relocating production to the U.S., such as labor expenses and insufficient advanced manufacturing facilities.
If production shifts domestically, iPhone prices may increase considerably, potentially benefiting Android rivals.
The U.S. market sells about 60 million iPhones each year, which forms a substantial part of Apple’s global total of 220 million units sold.
Apple might engage in negotiations with Trump to prevent tariffs or look at alternative assembly options.

Trump’s Tariff Warning: iPhones Must Be Produced in the U.S.

Trump insists Apple produce iPhones in the U.S. or incur tariffs

Former President Donald Trump has once again captured headlines by issuing a direct ultimatum to Apple Inc., stating that all iPhones sold in the United States must be manufactured domestically or incur a hefty 25% import tariff. This declaration, made through social media on May 23, 2025, adds weight to Trump’s ongoing effort to bring manufacturing jobs back to American soil.

Apple’s Global Supply Chain Goals Conflict with Trump’s Objectives

Apple has been diversifying its manufacturing operations, especially amidst increasing tensions between the U.S. and China and supply chain interruptions due to the COVID-19 pandemic. The tech giant has begun shifting part of its iPhone production from China to India by collaborating with partners like Foxconn and Pegatron. However, this transition now contradicts Trump’s call for U.S.-based manufacturing.

India’s Emerging Role in Apple’s Production Strategy

India has rapidly emerged as a pivotal location for Apple’s manufacturing efforts outside of China. According to Bloomberg, Apple amplified its iPhone production in India in 2023, producing more than $7 billion worth of devices. This strategy has been perceived as both a safeguard against geopolitical risks and a means of cutting costs.

Nevertheless, Trump’s recent remarks pose a threat to these strategic developments. The former president expressed:

“I have long ago informed Tim Cook of Apple that I expect their iPhones that will be sold in the United States of America will be manufactured and built in the United States, not India, or anyplace else. If that is not the case, a Tariff of at least 25% must be paid by Apple to the U.S.”

Is U.S. Manufacturing of iPhones Feasible for Apple?

Adequate Manufacturing Infrastructure is Absent

Despite Apple’s substantial financial capabilities, producing iPhones within the U.S. presents a significant challenge. Essential components like semiconductors, sensors, and high-tech display panels are predominantly manufactured in Asia, especially in Taiwan, South Korea, and China. The U.S. lacks the specialized infrastructure necessary for efficient assembly of these components on a large scale.

Labor Expenses Could Soar iPhone Prices

Manufacturing iPhones in the United States would bring about considerably higher labor costs. A Brookings Institution report indicates that U.S. manufacturing wages far exceed those in India or China. Should Apple transfer all production to the U.S., the retail price of an iPhone might soar by several hundred dollars, potentially steering consumers towards more affordable Android options.

Consequences for Apple, Consumers, and the Smartphone Sector

Apple May Pursue Partial Assembly or Seek Negotiations

One possible solution for Apple could be to assemble final units in the U.S. while obtaining components from abroad. It remains uncertain, however, whether this approach would meet Trump’s tariff requirements. Apple CEO Tim Cook, recognized for his diplomatic skills and connections with political figures, may attempt to negotiate a reduced tariff or a gradual manufacturing plan.

Consumer Effects: Price Increases, Restricted Supply

If the 25% tariff is implemented, Apple might transfer the extra costs to U.S. consumers. Given current iPhone sales data, the U.S. constitutes roughly 27% of the global iPhone market. A drastic price increase could dampen demand and create opportunities for Android manufacturers such as Samsung, Google, and OnePlus to gain market share.

Global Trade Strains: A Persistent Issue in Tech Production

Trump’s latest warning is part of a wider trend of trade protectionism that has characterized his political agenda. From tariffs on steel to limitations on Chinese tech enterprises, Trump has consistently advocated for local production. However, critics argue that such policies often overlook the complexities and interdependencies inherent in global supply chains.

What Lies Ahead for Apple and U.S. Technology Policy?

At this time, Apple has not publicly addressed the tariff threat. Analysts predict that private discussions will occur among Apple executives and governmental representatives. The next few months will reveal whether Trump’s ultimatum gains momentum or dissipates under political and economic strains.

Conclusion

Trump’s recent ultimatum presents a challenging scenario for Apple, compelling the company to navigate between economic viability and political compliance. A 25% tariff on iPhones not manufactured in the U.S. could profoundly affect Apple’s pricing, supply chain logistics, and consumer behavior in the U.S. As this situation unfolds, it may create precedence for how multinational corporations manage the intersection of global operations and nationalist economic policies.

Q: Why is Trump targeting Apple with a tariff?

A:

Trump aims to boost domestic manufacturing by punishing businesses that produce abroad. Apple, with its extensive operations in Asia, is a prominent example of the offshoring trend Trump seeks to counter.

Q: Is it feasible for Apple to relocate iPhone production to the U.S.?

A:

Not without difficulty. The U.S. lacks the advanced manufacturing infrastructure essential for high-volume smartphone assembly. Establishing these capabilities would require years and substantial investment, making it an impractical short-term solution.

Q: How would iPhone prices be affected if production shifted to the U.S.?

A:

Prices would likely rise considerably due to soaring labor and operational costs. Analysts predict that moving production to the U.S. could increase the retail price of an iPhone by $100–$200.

Q: Is Apple currently shifting production away from China?

A:

Yes. Apple is transitioning assembly to countries like India and Vietnam to diversify its supply chain and lessen dependence on China amidst geopolitical tensions.

Q: How many iPhones does the U.S. sell each year?

A:

Approximately 60 million iPhones are sold annually in the U.S., representing over a quarter of Apple’s total global sales.

Q: Could Android smartphones gain an advantage in this situation?

A:

Yes. Should iPhones become pricier due to tariffs or U.S. production expenses, Android devices—many of which are more affordably priced—could increase their market presence in the U.S.

Q: Has Apple reacted to the tariff threat?

A:

As of this publication, Apple has yet to release an official comment regarding Trump’s statements. However, private conversations with U.S. decision-makers are likely ongoing.

Q: Could a future administration reverse this policy?

A:

Yes. Tariff regulations can be adjusted with changes in administration. Apple might be counting on a political shift that could lessen the pressure to domesticize manufacturing.

Photo Highlights: OPSWAT Collaborates with AUSCERT for Unique Cybersecurity Roundtable

David Leane on May 24, 2025

Cybersecurity Experts from OPSWAT and AUSCERT Collaborate at Exclusive Roundtable Event

Quick Overview

OPSWAT and AUSCERT collaborated to host a prominent cybersecurity roundtable in Australia.
The focus was on protecting critical infrastructure and implementing zero trust frameworks.
Cybersecurity leaders from government, academia, and the private sector were in attendance.
The discussions included topics such as cyber resilience, emerging threats, and safeguarding data flows.
This partnership emphasizes Australia’s growing commitment to national cyber defense.

OPSWAT and AUSCERT Organize Strategic Cybersecurity Roundtable in Australia

Cybersecurity experts convened for a high-level roundtable in Australia, facilitated through a collaboration between OPSWAT, a global leader in cybersecurity dedicated to critical infrastructure protection, and AUSCERT, one of the nation’s earliest CERTs (Computer Emergency Response Teams). This prestigious event underscored ongoing initiatives to bolster Australia’s cyber resilience amid increasing threats.

Enhancing Australia’s Cybersecurity Defenses

The roundtable assembled specialists from governmental bodies, academic institutions, critical infrastructure firms, and the private sector. Given the rapid digital transformation in Australia and the uptick in cyberattacks targeting essential services, the timing of this event was particularly significant. Dialogues were centered around fortifying national cyber defenses, adopting Zero Trust frameworks, and enhancing threat detection and response mechanisms.

Emphasis on Critical Infrastructure Safeguarding

A pivotal theme of the event was the protection of Australia’s critical infrastructure—such as utilities, transportation, healthcare, and financial systems—from advanced cyber threats. OPSWAT demonstrated its innovative threat prevention tools designed to secure operational technology (OT) environments, including its MetaDefender platform, which offers deep content disarm and reconstruction (CDR), vulnerability evaluations, and secure data transfer functionalities.

Zero Trust Framework in Focus

Zero Trust, a cybersecurity paradigm that presumes no user or system can be automatically trusted, was a major topic of discussion. Experts shared insights regarding the challenges and best practices for deploying Zero Trust in hybrid IT-OT environments. This approach is gaining increased relevance as remote work, cloud integrations, and connected devices expand the attack surface.

Integrating IT and OT Security

A significant point stressed by OPSWAT during the roundtable was the crucial necessity to integrate IT and OT security. While IT security measures tend to be more developed, many OT environments still lack fundamental protections. This gap represents a serious risk to national infrastructure as attackers increasingly exploit OT systems to disrupt services or extort organizations.

Collaboration Between Public and Private Sectors Is Essential

Attendees at the roundtable concurred that collaboration between public and private entities is vital for enhancing Australia’s cybersecurity stance. By exchanging intelligence, coordinating countermeasures, and aligning on cybersecurity protocols, stakeholders can better position themselves to prepare for and respond to cyber incidents. AUSCERT, with its extensive experience in incident response and community engagement, plays a key role in this framework.

Developing Cybersecurity Talent

The event drew attention to the escalating need for cybersecurity professionals in Australia. Given the ongoing skills gap that hampers security operations, OPSWAT and AUSCERT highlighted the importance of workforce development, skill enhancement, and educational collaborations to create a pipeline of qualified cyber talent.

Evolving Threats and Future Challenges

The cybersecurity landscape in Australia is swiftly changing, with ransomware, supply chain infiltrations, and data breaches among the most pressing concerns. The roundtable participants discussed proactive measures for threat detection, security automation, and maintaining cyber hygiene, which can help organizations remain ahead of potential attackers. As the threat landscape grows in complexity, initiatives like these are crucial for nurturing a resilient community.

Conclusion

OPSWAT and AUSCERT’s special cybersecurity roundtable in Australia has illuminated the essential actions required to safeguard the nation’s infrastructure from escalating cyber threats. The event highlighted the significance of Zero Trust security frameworks, IT-OT convergence, and cooperation between public and private sectors. As Australia advances its digital economy, such initiatives are vital in fortifying the country’s cyber resilience and gearing up for forthcoming challenges.

Q: What was the primary aim of the OPSWAT and AUSCERT cybersecurity roundtable?

A:

The roundtable intended to unite cybersecurity leaders from various fields to work collaboratively on strategies to safeguard Australia’s critical infrastructure and bolster national cyber resilience against evolving threats.

Q: Why is Zero Trust architecture crucial in cybersecurity?

A:

Zero Trust is crucial as it dispels the notion that internal networks are inherently secure. It necessitates verification for each access request, significantly mitigating the risk of internal threats and lateral movement by attackers.

Q: How does OPSWAT aid in protecting critical infrastructure?

A:

OPSWAT offers solutions like MetaDefender, which incorporates deep content disarm and reconstruction (CDR), secure file transfer, and vulnerability assessments to safeguard OT environments from malware, data breaches, and unauthorized access.

Q: What role does AUSCERT have in Australia’s cybersecurity framework?

A:

AUSCERT is a prominent Computer Emergency Response Team in Australia providing early warning services, incident response assistance, and security bulletins. It acts as a vital connector between the academic, corporate, and governmental sectors in cybersecurity efforts.

Q: What current cybersecurity challenges does Australia face?

A:

Australia is experiencing a rise in ransomware attacks, data breaches, and vulnerabilities within supply chains. The swift growth of interconnected devices and remote work settings has broadened the potential attack surface, making proactive defense strategies increasingly crucial.

Q: What was the importance of focusing on IT-OT convergence at the roundtable?

A:

Addressing the integration of IT and OT security is vital, as many OT systems are outdated and lack solid security measures. With attackers increasingly targeting these systems, securing OT environments has become a national security imperative.

Q: How can organizations tackle the cybersecurity skills gap?

A:

Organizations can invest in training initiatives, partner with universities, and promote programs that encourage careers in cybersecurity. Upskilling current employees and offering apprenticeships can also help close the talent gap.

Q: Where can readers obtain more information about OPSWAT’s cybersecurity solutions?

A:

Further details about OPSWAT’s offerings in critical infrastructure protection and cybersecurity solutions can be found by visiting their official website or exploring additional coverage on techbest.com.au.

Optus Recovers, Adding 238,000 Fresh Customers in the Last Year

wpengine on May 23, 2025

Quick Overview: Optus Bounces Back with Robust Mobile-Led Growth

Optus gains 238,000 additional mobile subscribers in the fiscal year ending March 2025
EBITDA grows by 5.7% and EBIT soars 55% year-on-year
Prepaid brand amaysim significantly contributes to expansion
Mobile service revenue rises by 4.1%, with ARPU increasing by 2.4%
Collaborative efforts with TPG Telecom and Aussie Broadband enhance network and customer outreach
Taking over Circles.Life Australia broadens Optus’s service range
Home internet revenue sees a 3.9% increase, propelled by NBN and Fixed Wireless Access

Mobile Sector Growth Fuels Optus’s Comeback

For the full year concluded on 31 March 2025, Optus has demonstrated a notable financial recovery, driven by strong customer acquisition in the mobile sector. The company welcomed 238,000 new mobile users, comprising 52,000 new postpaid clients alongside significant contributions from its prepaid brand, amaysim, allowing the telecom operator to thrive in a fiercely competitive landscape.

EBITDA increased by 5.7%, while EBIT experienced a remarkable year-on-year leap of 55%, indicating solid profitability and greater operational efficiency. Optus’s renewed focus on value, dependability, and customer satisfaction seems to be producing positive outcomes.

Optus witnesses robust mobile growth by adding 238,000 new clients in FY2025

CEO Stephen Rue Discusses Restoring Trust and Providing Options

Stephen Rue, CEO of Optus, recognized the company’s journey of transformation and its commitment to restoring customer trust. “While there’s still progress to be made, these results indicate we are heading in the correct direction. Our mobile achievements, spearheaded by amaysim, showcase our dedication to offering Australians genuine choices in telecommunications,” Rue stated.

Rue emphasized that Optus’s focus on enhancing customer experience, ensuring network reliability, and presenting competitive solutions are fundamental aspects of its growth plan.

Mobile Revenue Increases Due to ARPU and Device Sales

The mobile division of Optus has emerged as the leading performer, with a 4.4% overall increase in mobile revenue. This includes a 4.1% rise in mobile service revenue and a 5.2% growth in mobile device sales, attributed to heightened demand for high-end smartphones. The blended Average Revenue Per User (ARPU) improved by 2.4%, signaling greater customer involvement and a move towards higher-value plans.

Performance in the Second Half

During the latter half of FY2025, mobile revenue increased by 4.2%, while EBITDA and EBIT rose by 4% and 52%, respectively. These enhancements were propelled by cost management, lower amortization, and sustained interest in mobile offerings.

Home Internet Segment Achieves Modest Progress

Optus’s home segment recorded a 3.9% revenue increase, bolstered by growth across both NBN and Fixed Wireless Access (FWA) services. NBN revenue grew by 3.5%, while FWA expanded by 9.1%, driven by higher ARPU and escalating demand for swift, adaptable home connectivity—especially in rural locales.

Strategic Alliances Stimulate Growth

Strategic partnerships and acquisitions have enabled Optus to widen its reach and service portfolio. The Multi-Operator Core Network (MOCN) agreement with TPG Telecom is expediting 5G rollout, particularly in less populated areas of Australia. This collaboration permits both companies to share mobile infrastructure, enhancing service quality and coverage.

Additionally, a renewed five-year wholesale mobile contract with Aussie Broadband extends Optus’s access to new customer demographics. Amaysim, which continues to drive growth for Optus, not only introduced NBN services over the past year but also acquired Circles.Life Australia’s customer base in February 2025—widening its share in the economical mobile sector.

Conclusion

Optus is evidently on a positive trajectory. With significant growth in mobile subscriptions, strengthened financial performance, and a strategic focus on partnerships and product differentiation, the telecom provider is confidently making a comeback. Although challenges persist—especially in rebuilding trust following previous troubles—Optus’s outlook appears promising, well-positioning it against competitors like Telstra and Vodafone within the Australian telecommunications market.

Q: What were the key factors behind Optus’s strong financial performance in FY2025?

A:

Optus’s financial outcomes were primarily influenced by advancements in its mobile sector, including a 4.1% rise in service revenue and higher ARPU. Effective cost management, enhanced customer retention, and the sale of premium devices also led to a 55% increase in EBIT.

Q: How many new clients did Optus acquire?

A:

Optus achieved an addition of 238,000 new mobile customers during the fiscal year ending 31 March 2025, including 52,000 new postpaid clients along with substantial growth from its prepaid brand, amaysim.

Q: What contribution did amaysim have in Optus’s resurgence?

A:

Amaysim played a crucial role in Optus’s customer expansion by providing cost-effective prepaid mobile services. It also launched NBN solutions and acquired Circles.Life Australia, thus further increasing its market footprint.

Q: What strategic partnerships has Optus formed recently?

A:

Optus has established a partnership with TPG Telecom via the MOCN agreement to fast-track 5G implementation in regional areas. A new five-year wholesale mobile alliance with Aussie Broadband has also been secured.

Q: How is Optus performing in the home internet sector?

A:

Home internet revenue increased by 3.9% compared to the previous year, driven by heightened adoption of NBN and Fixed Wireless Access (FWA) services. Increased ARPU in these areas contributed to the revenue boosts.

Q: What does MOCN mean, and how does it serve customers?

A:

MOCN, or Multi-Operator Core Network, enables Optus and TPG Telecom to share mobile network infrastructure. This arrangement enhances coverage and service dependability, particularly in underserved or rural regions.

Q: What measures is Optus implementing to rebuild customer trust?

A:

Optus is concentrating on enhancing customer experience, boosting service reliability, and providing increased value through competitive pricing and adaptable plans. CEO Stephen Rue has stressed the necessity of transparency and a focus on customer-centric transformation.

Q: Where can I find more information about Optus’s latest offerings?

A:

You can visit their official website at optus.com.au for the most recent updates regarding mobile, broadband, and business solutions.

Macquarie BFS Prepares Employees to Integrate AI Agents into Everyday Activities

Nicholas Webb on May 23, 2025

Macquarie BFS Gears Up Workforce for AI Agent Implementation

Quick Overview

Macquarie BFS is equipping its employees for the widespread integration of AI agents throughout the company.
Five to six AI agent proof-of-concept projects are currently in progress to enhance productivity.
Training in prompt engineering has been initiated to facilitate AI integration among staff.
Slack acts as the “digital headquarters” for communication and automation within BFS.
Collaborations with Jira, Atlassian, Microsoft, and Salesforce are reshaping workflows.
BFS is prioritizing high-value AI applications and strategic technology alliances.
Company-wide AI initiatives, such as AI-enhanced search, are actively being explored.

Macquarie BFS equips its teams to engage with AI agents

(L-R) Stephanie Hoople, head of customer success ANZ/ASEAN at Slack and Shaun Kamler, head of control tower, banking and financial services group at Macquarie Group

Adopting Agentic AI: Macquarie BFS’s Upcoming Productivity Challenge

Macquarie Banking and Financial Services (BFS) is embracing a proactive strategy for AI transformation, effectively preparing its workforce to engage with AI agents. These self-sufficient digital assistants are being tested across BFS operations with the aim of minimizing administrative duties while unlocking greater productivity.

As stated by Shaun Kamler, head of the control tower at BFS, the organization already has five to six AI agent proof-of-concept (POC) initiatives underway. These agents aim to automate repetitive tasks, allowing employees to dedicate their efforts to more strategic and valuable activities.

“We believe this will unlock the next level of productivity,” Kamler remarked at a recent financial services summit organized by Agentforce. “Teams will need to modify how they operate and communicate to maximize AI effectiveness.”

Training for the AI Age: Prompt Engineering on a Larger Scale

To prepare its workforce for this new age, BFS has introduced prompt engineering training—an essential capability for interacting with generative AI systems. This training aids staff in effectively structuring queries and inputs so that AI agents can understand and execute them properly.

Kamler highlighted the significance of rendering AI outputs “agent-ready,” cautioning that inadequately structured content dispersed across platforms like Confluence could result in AI misinterpretations or errors. “We’re aiming to democratize this capability throughout the organization,” he added.

Slack: The Central Hub Revolutionizing Workflows

Slack has become a crucial component of BFS’s digital strategy, functioning as a central hub for communication, incident management, and automated workflows. Kamler characterized Slack as the “digital headquarters” where employees can retrieve vital information and smoothly transition to action across integrated platforms.

For instance, BFS has established a public Slack channel for incident management, permitting anyone in the organization to track and respond to system issues in real time. Integrations with Atlassian’s Jira and Microsoft tools further empower teams to operate more effectively across various platforms.

However, not all integrations have been successful—an initiative to manage leave approvals via Slack did not resonate, leading BFS to concentrate exclusively on high-impact automations. Nonetheless, the platform continues to serve as a key testing ground for AI agents, including one that checks code compliance with cybersecurity protocols.

Organization-Wide AI Integration and Strategic Collaborations

In addition to internal applications, BFS is investigating enterprise-wide AI functionalities, such as intelligent search systems that utilize both structured and unstructured data. This endeavor aims to dismantle data silos and expedite decision-making across the organization.

Kamler pointed out that BFS prefers to collaborate with a limited number of strategic technology partners who are amenable to collaboration and co-development. These include Salesforce (Service Cloud, Sales Cloud) and Slack, among others.

By focusing its partner relationships, BFS ensures deeper integration and improved alignment between technological solutions and business objectives—a strategy that fosters scalable AI deployment with tangible results.

Conclusion

Macquarie BFS is establishing a foundation for a revolutionary transition towards AI-driven operations. Through staff training, AI agent experimentation, leveraging Slack for workflow automation, and cultivating strategic technology partnerships, BFS is positioning itself at the cutting edge of financial services innovation in Australia. This forward-looking strategy is set to enhance both employee productivity and organizational flexibility as AI becomes an integral aspect of daily operations.

Q: What is agentic AI, and how is Macquarie BFS utilizing it?

A:

Agentic AI pertains to AI systems that can operate independently to accomplish tasks or make decisions. Macquarie BFS is currently executing several proofs-of-concept to investigate how these agents can automate administrative responsibilities and boost productivity across the organization.

Q: How is BFS preparing its employees for AI incorporation?

A:

BFS has rolled out prompt engineering training to enable staff to communicate effectively with AI agents. Teams are also encouraged to create structured, AI-friendly content to minimize confusion and enhance the quality of AI outcomes.

Q: What role does Slack play in BFS’s AI approach?

A:

Slack functions as a primary collaboration center or “digital headquarters” at BFS. It integrates with other tools such as Jira and Microsoft systems, facilitates incident responses, and acts as a platform for deploying AI agents that assist with cybersecurity and workflow management tasks.

Q: Has BFS encountered any difficulties with AI or technology integrations?

A:

Indeed, not every integration has been successful. For instance, a Slack-based leave approval system did not resonate well with employees, prompting BFS to concentrate only on features that add substantial value to workflows.

Q: What enterprise AI projects is BFS investigating?

A:

BFS is exploring enterprise search tools powered by AI to utilize both structured and unstructured data more effectively, enhancing internal knowledge discovery and response times.

Q: Who are BFS’s principal technology collaborators in this transformation?

A:

BFS works with a select group of partners, including Slack, Salesforce (Service Cloud, Sales Cloud), Atlassian, and Microsoft. These collaborations focus on co-developing AI solutions that meet BFS’s unique needs.

Q: How does BFS evaluate the success of its AI projects?

A:

Success is assessed through enhancements in productivity, reduction of manual tasks, employee engagement, and the influence of AI integrations on business agility and operational efficiency.

BHP Undertakes Bold AI Transformation Across Whole Organization

Nicholas Kinports on May 23, 2025

BHP Unveils Enterprise-Wide AI and Data Mastery Strategy | TechBest

Quick Overview

BHP is initiating an ambitious AI innovation strategy across its global frontiers.
New leadership roles—AI Mastery and Data Mastery Practice Leads—have been established to drive the project.
The objective is to enhance AI capabilities throughout exploration, production, and operational performance.
CEO Mike Henry asserts that AI’s full potential in mining remains unexplored and revolutionary.
Applications for these positions are accepted until May 25, with flexible locations including Brisbane, Adelaide, Perth, and Santiago.

BHP embarks on large-scale artificial intelligence initiative

AI and Data Mastery: BHP’s New Digital Frontier

Mining leader BHP is launching a transformative digital strategy, revealing the establishment of two senior positions concentrated on embedding artificial intelligence (AI) and data sophistication across its global operations. These new roles—Practice Lead for AI Mastery and Practice Lead for Data Mastery—are crucial for fulfilling BHP’s ambition for inclusive AI implementation across the enterprise.

The positions will take charge of the assimilation, management, and ethical expansion of AI technologies within BHP’s framework. These practice leads will set the standard for technical excellence in their domains, ensuring AI models are efficient, scalable, and compliant with governance practices and ethical considerations.

Strategic Emphasis: Transitioning from Pilot Programs to Comprehensive AI Embedding

Historically, BHP has leveraged AI and machine learning in limited ways, notably in mineral exploration and ore recovery. In partnership with Microsoft Azure, BHP has previously utilized AI to enhance copper extraction at their Escondida mine in Chile. These initial strides have paved the way for a broader strategy aimed at integrating AI into every aspect of the operation—from supply chain enhancement to predictive maintenance for equipment.

As per BHP’s job postings, the AI Mastery Lead will play a key role in “establishing technical excellence for the advancement of BHP’s AI capabilities,” which encompass model optimization and extensive deployment. Conversely, the Data Mastery Lead will ensure the integrity, scalability, and security of BHP’s global data frameworks, focusing on AI utility and cost-effectiveness.

Leadership and Global Scope: A Worldwide Presence

The practice leads will report to Johan van Jaarsveld, Chief Technical Officer, and Thomas Leen, Group Technology Officer—both stationed in Melbourne. The positions are open to applicants from major mining centers such as Brisbane, Adelaide, Perth, and Santiago, with possible flexibility for various locations. This international outlook showcases BHP’s global operations and dedication to large-scale digital transformation.

CEO’s Perspective: AI as a Driver for Unanticipated Outcomes

BHP CEO Mike Henry has conveyed significant excitement about AI’s possibilities, indicating that the technology can reveal solutions and efficiencies that are yet to be envisioned. At a recent industry conference in the United States, Henry commented, “In the case of AI, we can recognize what’s directly ahead of us… but five years from now, we’ll be uncovering opportunities we can’t even foresee today.”

He highlighted instances where AI has already surpassed human analysts in discovering mineral deposits and enhancing infrastructure efficiency. According to Henry, these milestones are merely the start of a much broader digital transformation within the mining industry.

Industry Landscape: Mining’s Digital Transition

BHP’s AI endeavor arrives at a juncture where the mining sector increasingly embraces digital solutions to enhance safety, sustainability, and profitability. Deloitte’s 2024 Mining and Metals Report notes that companies integrating AI and data analytics into their operations have recorded substantial advancements in productivity and cost management.

From autonomous hauling systems and AI-driven exploration to real-time environmental monitoring, digital innovation is quickly becoming a key differentiator. BHP’s recent initiative emphasizes its aim to lead in this transformation.

Application Schedule: May 25 Cutoff

BHP is currently welcoming applications for both practice lead roles through its careers platform until May 25. Ideal applicants will have extensive experience in AI engineering, data science, systems integration, and digital governance, along with a solid record of strategic leadership.

Conclusion

BHP is reinforcing its commitment to artificial intelligence with a top-down strategy that introduces new leadership roles to navigate the miner’s AI and data transformation. With aspirations to broaden AI capabilities across its operations and a belief in the unexplored transformative power of the technology, BHP is establishing a new benchmark for digital advancement in the resource industry. As the company invests in talent and infrastructure, the future of mining may become remarkably more intelligent, efficient, and sustainable.

Q: What is the aim of BHP’s AI transformation strategy?

A:

BHP’s AI strategy is intended to embed artificial intelligence into all areas of its operations, from exploration and production to logistics and maintenance. The objective is to enhance efficiency, minimize costs, and reveal new opportunities through data-informed decision-making.

Q: What positions has BHP introduced to support this strategy?

A:

BHP has established two new senior roles: Practice Lead for AI Mastery and Practice Lead for Data Mastery. These positions will set and implement best practices in AI model development, data governance, system integration, and ethical AI application.

Q: Where are these new positions located?

A:

The roles are intended to be situated in Brisbane, Adelaide, Perth, or Santiago, though BHP offers flexibility in location based on the qualifications of the candidate.

Q: How has BHP previously utilized AI?

A:

In the past, BHP has employed AI to assist with mineral exploration and enhance ore recovery. For instance, it collaborated with Microsoft to improve copper extraction efficiency via AI applications.

Q: What qualifications are needed for the new positions?

A:

A strong background in AI engineering, data science, or systems architecture is required for candidates, along with demonstrated leadership skills in scaling enterprise-level technological solutions.

Q: What is the application deadline?

A:

Applications for both roles will be accepted until May 25 and can be submitted through BHP’s career site.

Q: How does this strategy position BHP in the mining sector?

A:

This initiative positions BHP at the leading edge of digital innovation in mining. By integrating AI and data mastery into its core operations, the company is setting a standard for technological leadership and future-ready mining practices.

Tesla’s Optimus Robot Abandons Dance Moves, Displays Remarkable New Abilities in Recent Video

Nicholas Webb on May 22, 2025

Tesla Optimus Robot Demonstrates Household Skills in New Video

Brief Overview

Tesla’s Optimus humanoid robot is now demonstrating practical uses beyond just performing dance routines.
A recently released video shows Optimus engaging in tasks such as vacuuming, disposing of trash, and washing dishes.
The robot acquires new skills through natural language instructions, highlighting its AI integration and flexibility.
Improvements in dexterity suggest it could be used in both factory and home environments.
Current speed enhancements are in progress, with the video footage accelerated by 1.5x to 2x.
Upcoming updates are anticipated to enable better contextual understanding and more autonomous task capabilities.

Optimus Enters Practical Application

Previously, Tesla’s videos of Optimus focused on its expressive movements through choreographed dances, but the latest exhibit showcases a new direction. In a fresh video release, Tesla’s humanoid robot executes various practical functions, providing insights into its potential uses in industrial and domestic settings.

Optimus is now shown disposing of waste, vacuuming floors, and even taking part in manufacturing-line tasks. These presentations mark a significant milestone in Tesla’s robotics initiative, moving from entertainment toward real-life functionality.

Acquiring Skills via Natural Language

A key highlight from the video is Tesla’s utilization of natural language commands. A caption accompanying the footage states: “Optimus is acquiring several new tasks, guided by natural language.” This indicates that the robot can learn new functions without complex programming or coding expertise.

For example, when instructed to “grab the trash bag, lift the lid, and place the bag in the bin”, Optimus competently completes the task sequentially. Although the current instructions are somewhat literal, future versions of the robot are expected to automatically understand basic contextual actions, such as lifting a bin lid when discarding waste.

Robotics in Everyday Life

Alongside industrial functionalities, Tesla also showcased Optimus managing everyday household responsibilities. Commands like “pick up the spoon and stir the pot” demonstrate the robot’s precise motor skills and awareness of its surroundings. As the AI evolves, commands are likely to become simpler; for instance, just saying “stir the pot” may suffice, with the robot intuitively selecting the right utensil.

Showcased tasks include ironing garments, tearing off paper towels, washing dishes, and adjusting blinds. These capabilities suggest a future where humanoid robots could assist in daily activities, particularly for individuals facing mobility difficulties or in elder care settings.

Ongoing Development of Hardware and Speed

While the robot’s dexterity is remarkable, Tesla emphasizes that the hardware is still a work in progress. The video fluctuates between 1.5x and 2x speed, hinting that real-time performance is still getting fine-tuned. Nevertheless, the smoothness of movement and variety of actions already displayed indicate that Optimus is on a promising path for practical use.

The current limitations in speed appear to stem more from training and optimization rather than hardware issues. As Tesla continues to refine the system, we can expect future iterations of Optimus to carry out tasks more quickly and fluidly.

The Core of Optimus: AI Integration

Optimus’ capacity to comprehend and perform tasks based on spoken or written directions is driven by Tesla’s proprietary AI systems. It is probable that the same neural networks that underpin Tesla’s Full Self-Driving (FSD) technology are being modified for robotic applications.

This cross-domain AI development strategy enables Tesla to innovate rapidly and transfer enhancements across various sectors. The focus on natural language understanding positions Optimus as an especially user-friendly robot, facilitating broader adoption in both office environments and households.

Conclusion

Tesla’s Optimus robot has made a remarkable advancement, evolving from entertaining dance displays to executing functional duties with clear real-world relevance. With its capability to learn through natural language commands and exhibit notable dexterity, Optimus may soon become a vital element in both homes and workplaces. While hardware and speed are still under refinement, the foundation established in this latest video hints at a bright future for versatile humanoid robotics.

Q: What new abilities can Tesla’s Optimus robot perform?

A:

Optimus is now capable of handling tasks such as trash disposal, floor vacuuming, stirring pots, managing blinds, ironing, tearing paper towels, and washing dishes. These abilities illustrate its expanding usefulness in both workplace and home environments.

Q: How does Optimus acquire new skills?

A:

Optimus learns through natural language commands, allowing users to teach it new tasks with simple verbal or written instructions, thus significantly reducing the barriers to training, making it accessible to those without technical expertise.

Q: Is Optimus ready for commercial use?

A:

Not yet. Although the demonstrations are impressive, the robot remains in development. Tesla is enhancing both the hardware and software to boost speed, autonomy, and contextual comprehension. Commercial availability may still be a couple of years away.

Q: What distinguishes Optimus from other humanoid robots?

A:

Optimus is distinguished by its strong integration with Tesla’s AI technologies, ease of learning through natural language, and its capability to perform a diverse array of tasks. Its progress is underpinned by Tesla’s experience in autonomy and neural network technology.

Q: Will Optimus be beneficial in Australian homes and workplaces?

A:

Definitely. In Australia, where workforce shortages and demands for elder care are increasing, a versatile robot like Optimus could provide essential assistance. Its potential applications span across manufacturing, healthcare, and home environments.

Q: When is Optimus expected to be available to consumers?

A:

Tesla has not specified a release date yet. Based on its current development stage and previous timelines for Tesla products, it’s reasonable to anticipate limited pilot programs within a few years, with broader availability possibly by the decade’s end.

Q: How quickly can Optimus execute tasks?

A:

In the most recent video, the footage was sped up by 1.5x to 2x, suggesting that the current task execution speeds are being optimized. Tesla aims to enhance performance over time through ongoing training and hardware improvements.

Q: What is the long-term vision for Optimus?

A:

Elon Musk envisions Optimus as a multipurpose robot capable of performing any task humans can handle but prefer not to. This includes high-risk, repetitive, and mundane tasks in domestic settings, factories, and even in the realm of space exploration.

Treasury Wine Estates Engages AI Agents to Reveal Enhanced Consumer Insights

David Leane on May 22, 2025

Treasury Wine Estates Utilises AI Agents for Enhanced Consumer Insights | TechBest

Quick Overview

Treasury Wine Estates (TWE) incorporates AI agents Aivi and Viti to assess global wine industry information.
AI technologies created in collaboration with GPTStrategic to improve trend analysis and foster innovation.
AI agents examine over 3,500 industry documents compiled on SharePoint.
Aivi concentrates on enhancing insights derived from data, while Viti anticipates future trends and innovations.
Utilisation of AI minimizes human bias and hastens decision-making across TWE’s portfolio.
Opportunities for extending AI applications into sales and marketing areas within the organization.
A component of a larger digital transformation involving robotics and predictive analytics.

Transforming Wine Industry Analysis through AI

Treasury Wine Estates (TWE), one of the globe’s largest wine enterprises, has boldly stepped into the future by implementing two AI agents—Aivi and Viti—to transform the way the company extracts value from worldwide wine consumption information and industry trend analyses. This initiative, crafted in cooperation with GPTStrategic, is designed to streamline and enhance insight generation throughout its expansive array of wine brands.

AI Agents Aivi and Viti Revolutionise Consumer Insight Collection at Treasury Wine Estates

Aivi and Viti: The Digital Minds Behind the Insights

Functions

Aivi and Viti each have unique but complementary functions. Aivi distills and synthesizes thousands of documents—currently over 3,500—into implementable trend insights. Conversely, Viti is structured to look forward, pinpointing future opportunities and innovation pathways within the wine industry.

Origins

Prior to the introduction of AI, TWE’s insights process was largely manual and labor-intensive. According to Angus Lilley, Managing Director of Treasury Premium Brands, the company encountered difficulties in both aggregating extensive volumes of data and in extracting unbiased, timely insights from them. “One of the issues we faced was amalgamating and keeping all the information and reports consolidated,” he stated.

Centralised Data for Intelligent Decisions

To facilitate the AI agents, TWE gathered essential industry documents in a SharePoint repository. This digital advancement established a unified source of truth, allowing Aivi and Viti to query a centralised dataset and deliver rapid, relevant insights that would typically require human analysts days or even weeks to unearth.

Enhancing Efficiency and Minimising Bias

The AI agents have dramatically hastened the insights generation process, reducing manual tasks and eradicating the potential for human bias that can affect data interpretation. Lilley commented, “We’re reaching some of those insights much faster than we used to.”

This increased efficiency enables TWE’s consumer insights team to redirect time and resources toward strategic initiatives within the company, ultimately supporting quicker, more data-informed decision-making across their extensive brand portfolio.

Future Prospects: AI in Sales and Marketing

The achievements of Aivi and Viti have paved the way for broader AI implementations within TWE. Lilley indicated intentions to enhance AI integration into sales and marketing operations, utilising data to optimise campaigns, customise product offerings, and elevate customer interactions.

This aligns with TWE’s overarching digital transformation, which features the utilisation of robotics in vineyard operations and predictive AI for yield forecasting—demonstrating a company deeply committed to innovation throughout all aspects of its operations.

Preparing for a Digital Future

As part of its dedication to digital progress, TWE actively invests in upskilling its workforce to adeptly utilise AI tools like Aivi and Viti. This ongoing endeavour ensures that every team, from operations to marketing, is prepared to harness the power of AI-driven insights.

Lilley underlined the significance of this transformation, stating, “We’re consistently upskilling the organization in employing such tools and we expect that to persist for an extended period.”

Conclusion

Treasury Wine Estates is establishing a new benchmark in the wine sector by integrating AI agents Aivi and Viti to extract deeper consumer insights and anticipate forthcoming trends. By consolidating data and automating analysis, TWE is enhancing operational efficiency and facilitating smarter, quicker decision-making. With ambitions to broaden AI applications in sales and marketing, alongside ongoing investments in employee training, the company is clearly positioning itself as a tech-savvy leader in the global wine industry.

Common Questions

Q: What are Aivi and Viti?

A:

Aivi and Viti are AI-powered digital agents created by Treasury Wine Estates in collaboration with GPTStrategic. Aivi is focused on transforming data into actionable insights, whereas Viti identifies future trends and innovation possibilities.

Q: How do these AI agents access industry data?

A:

The AI agents utilize a centralised SharePoint repository containing over 3,500 industry documents. This guarantees that they operate with a comprehensive, up-to-date dataset for their analyses.

Q: What advantages has TWE gained from employing these AI tools?

A:

TWE has enjoyed quicker insights generation, a decrease in manual efforts, elimination of human bias, and improved decision-making across its wine portfolio. Teams are now able to devote more attention to strategic projects.

Q: Will AI be employed in other areas of the business?

A:

Yes. TWE is considering the implementation of AI in sales and marketing to enhance campaigns, anticipate consumer preferences, and tailor product offerings.

Q: How is TWE preparing its staff for this digital transition?

A:

The company is actively enhancing employee skills in AI tools and digital technologies to ensure smooth adoption and effective use in various departments.

Q: Is this part of a larger digital evolution?

A:

Indeed. TWE’s implementation of AI agents complements its broader digital initiatives encompassing robotics in vineyards, predictive analytics, and autonomous vehicles in operations.

Q: Can other wine producers implement similar technologies?

A:

Definitely. While TWE is at the forefront, the tools and strategies in use can be adapted by other wine producers aiming to modernise their operations and enhance data-driven decision-making.

From Urgent Warnings to Genuine Understanding: The Need to Reevaluate Cyber Risk Reporting in Australia

Matthew Miller on May 22, 2025

Reassessing Cyber Risk Reporting: Transforming Alerts into Genuine Insights | TechBest Australia

Quick Overview: Essential Points

Australian entities need to transition from ambiguous cyber risk reports to concrete, measurable insights.
Effective communication of cyber risk relies on traceability through operational, executive, and board levels.
Obsolete “high risk” classifications are inadequate—cyber risk reporting must demonstrate return on investment.
Risk quantification should be made accessible for business leaders, even when implementing sophisticated models like Monte Carlo simulations.
The newest NIST CSF 2.0 update includes a governance component, aligning capabilities with risk management objectives.
Begin with clear risk definitions and gradually enhance maturity for enduring cyber resilience.

Reinventing cyber risk reporting in Australia for measurable insights

Updating Cyber Risk Reporting in Australia

As cyber threats escalate within Australia’s digital environment, cybersecurity leaders face increasing pressure to validate their security expenditures. With budget constraints tightening, the focus has shifted from “what’s the risk?” to “what’s the return?”

Jason Ha, a cyber security risk expert and CISO at Ethan, is advocating for Australian organizations to rethink their strategies for cyber risk reporting. Ahead of AusCERT 2025, Ha promotes a transition from generic dashboards to traceable, data-driven models that align cyber investments with measurable results.

Linking Cyber Investments to Risk Mitigation

Traceability Across Levels

A core message from Ha is the necessity of traceability in cyber risk reporting. “You must be able to articulate, ‘Here are our top 10 risks, we’re prioritizing the reduction of the top three, and we anticipate a decrease of X dollars in risk,’” he clarifies.

This framework helps organizations close the communication gap between operational teams, executives, and board members. Instead of a disconnected series of activities, traceability fosters a cohesive narrative—vital when boards expect evidence of returns on cyber investments.

The Maturity Gap in Cyber Risk Management

Ha asserts that numerous organizations adhere to outdated risk frameworks poorly suited to the fluid nature of cyber threats. “Cyber risks are adversarial and continuously transforming,” he states. “Conventional models liken them to natural disasters—predictable and unchanging.”

To tackle this issue, organizations require additional methodologies that facilitate detailed, cause-and-effect evaluations. Such models must integrate with current risk frameworks, offering real-time awareness of threat mitigation initiatives.

Simplifying Risk Measurement for Business Executives

While academic frameworks like Monte Carlo simulations or FAIR (Factor Analysis of Information Risk) provide accuracy, they often prove too intricate for effective implementation within many Australian businesses. Ha cautions that leaders may alienate their audiences if models are not user-friendly.

“You don’t have to achieve statistical precision on day one,” he remarks. “What’s essential is establishing a structured, transparent approach that allows you to begin your journey—and improve over time.”

Starting with Clear Risk Definitions

Before engaging in quantification, Ha emphasizes the importance of refining risk definitions. “You can’t tackle an issue if you’re unclear on what you’re addressing,” he says. Clearly structured risk statements lay the groundwork for developing a strong and defensible cyber risk model.

Connecting the Communication Gap

Many cybersecurity teams find it challenging to articulate their efforts in ways that resonate with senior stakeholders. Ha underscores the necessity of traceability as the connective tissue that links tactical actions with strategic outcomes.

For instance, while the implementation of endpoint detection tools is crucial, it’s even more impactful when you can demonstrate, “This reduces a top-three risk by 25%.” Such clarity dismantles barriers between technical and executive roles.

Frameworks: Instruments, Not Objectives

Ha contends that frameworks such as NIST CSF, ISO 27001, and Australia’s Essential Eight offer structure, but they serve as tools—not ultimate goals. “These frameworks assist in mapping capabilities, but your controls must be informed by your risk profile and not merely compliance checklists.”

He points out the NIST Cybersecurity Framework 2.0’s newly introduced governance pillar as a significant advancement. It advocates for decisions to be made through a risk perspective before selecting technologies and controls.

Transforming the Cyber Risk Dialogue

Effective cyber risk reporting transcends numerical data—it embodies transparency. Ha suggests laying out assumptions, involving stakeholders at every tier, and leveraging industry data to substantiate your conclusions.

“The traditional approach of creating a risk matrix and estimating ‘high likelihood, high impact’ is obsolete,” he asserts. “Boards demand defensible decisions rooted in concrete data.”

Cyber Self-Defence: A Practical Beginning

Ha compares the path toward cyber maturity to mastering self-defence. “You don’t need to become an expert to avoid harm. Just grasp the fundamentals and grow from there.”

He outlines five essential steps any organization can undertake:

Assess the risk: Gather information on likelihood and impact—often, business units can gauge the impact more accurately than IT departments.
Involve business owners: Those most familiar with the process often bear the actual risk.
Identify controls and traceability: Connect risk mitigation efforts to specific actions and tools.
Communicate across layers: Adjust your messaging for boards, executives, and operational teams.
Begin simply: Utilize existing resources, then enhance over time.

Conclusion

Australia’s cyber threat environment is becoming increasingly intricate, and boards are insisting on clearer justification for cybersecurity expenditures. Transitioning from ambiguous, colour-coded risk matrices to organized, data-informed reporting facilitates improved decisions, greater transparency, and ultimately, enhanced cyber resilience. Jason Ha’s message is unambiguous: modernize your cyber risk reporting or risk falling behind.

Q&A: Addressing Your Cyber Risk Reporting Inquiries

Q: Why are traditional cyber risk reporting methods losing effectiveness?

A:

Traditional approaches frequently depend on subjective risk matrices and lack traceability. They fail to establish a clear connection between investments and outcomes, which is essential in today’s budget-sensitive climate.

Q: What does “traceability” signify regarding cyber risk?

A:

Traceability denotes the capability to directly correlate specific cybersecurity investments to risk mitigation outcomes across all organizational tiers—from the boardroom to operational levels.

Q: How can organizations initiate cyber risk quantification?

A:

Start with well-defined risk assessments and baseline estimates. Even a broad range (e.g., $10M to $15M) is more beneficial than vague labels. Over time, refine estimates using improved data.

Q: Are frameworks like NIST and ISO 27001 still relevant?

A:

Absolutely, but they should assist—rather than replace—risk-centered decision-making. Utilize them to organize your controls while ensuring alignment with your organization’s specific risk profile.

Q: What’s the first step towards enhancing cyber risk reporting?

A:

Commence by rewriting your risk statements with clarity.

Aussie SMEs Under Threat as Ransomware Attacks Spike

Nicholas Webb on May 21, 2025

Australian SMEs Face Increased Cyber Threats as Ransomware Incidents Climb | TechBest

Brief Overview

Ransomware incidents in Australia increased by 5% in the latter half of 2024.
Australian SMEs are now some of the key targets for cybercriminals.
Phishing incidents have jumped by 197% compared to late 2023.
Cyber threats are now increasingly sent through SMS, WhatsApp, and social networks.
AI and ransomware-as-a-service are facilitating more accessible and larger-scale attacks.
Cybersecurity training is crucial for SMEs to combat social engineering threats.

Ransomware Rise Endangers Aussie SMEs

Cybercriminals are pivoting their attention from major corporations to smaller, less-secured businesses as ransomware incidents continue to surge in Australia. The most recent Acronis Cyberthreats Report outlines a 5% rise in ransomware occurrences worldwide in the second half of 2024, positioning Australia among the top 10 targeted nations.

Although financial damages per case have slightly decreased, the increasing rate of attacks and the focus on small and medium-sized enterprises (SMEs) raises alarm. With phishing attempts nearly tripling—up 197% from the same timeframe in 2023—and the average number of attacks per organisation climbing by 21%, SMEs are now at the forefront of the cyber security struggle.

Cyber criminals focus on Australian SMEs as ransomware threats increase

Why SMEs Are Appealing Targets

As larger firms invest in advanced cybersecurity systems, cyber attackers are capitalizing on the weaknesses of SMEs. Gerald Beuchelt, Chief Information Security Officer at Acronis, indicates that many small businesses mistakenly assume that built-in safeguards from platforms such as Microsoft 365 provide complete protection. This unwarranted sense of security makes them vulnerable to ransomware and malware threats.

Cybercriminals are increasingly utilizing AI-based tools and ransomware-as-a-service platforms to execute cost-effective, automated attacks on mid-sized enterprises. While the payoff may be smaller per attack, the sheer volume and simplicity of execution make SMEs a lucrative target.

“Even if the business is small, there’s consistently some form of data to steal or blackmail,” Beuchelt remarks. In some cases, attackers have even targeted the families of executives to gain leverage over larger companies.

Criminal Collaboration: The Emergence of Ransomware-as-a-Service

Ransomware-as-a-service (RaaS) has transformed cybercrime by easing the entry threshold for attackers. These services enable criminals to lease ready-made ransomware tools and execute them without requiring extensive technical expertise. This model has established a scalable, user-friendly environment where attackers can target numerous, if not thousands, of SMEs with minimal effort.

The commoditization of cybercrime means even novice attackers can cause considerable harm, particularly when organizations lack sufficient cybersecurity training and frameworks.

Shadow IT and Emerging Attack Channels

While traditional email phishing remains a favored tactic, attackers are broadening their horizons into alternative communication platforms such as SMS, WhatsApp, and social media. These Shadow IT systems elude formal corporate oversight, rendering them more challenging to monitor and secure.

AI-generated spear phishing messages are becoming increasingly convincing and difficult to detect, especially when transmitted through less-regulated channels. Beuchelt advises that businesses should not only control unauthorized tools but also provide secure alternatives that fulfill employee communication needs.

Human Error: The Weakest Link and Last Line of Defence

Technology alone cannot thwart a cyberattack. Human awareness and behavior are essential elements of any robust defense plan. Cybersecurity training must be compulsory for all staff, including onboarding for new employees. Personnel need to be trained to approach all communications—especially those requesting sensitive information or actions—with a critical mindset.

“People are absolutely at the heart of cybersecurity,” Beuchelt emphasizes. “They often represent the weakest link, but with appropriate training, they can turn into a strong line of defense.”

Conclusion

Ransomware incidents are on the rise, placing Australian SMEs squarely in the sights of cybercriminals. These enterprises must not underestimate their significance to hackers or overestimate their existing defenses. The growth of ransomware-as-a-service, AI-enabled phishing, and the misuse of alternative communication methods makes it imperative for SMEs to adopt a holistic cybersecurity strategy that encompasses both technical solutions and staff training.

Q: Why are SMEs increasingly targeted by ransomware attacks?

A:

SMEs often possess weaker cybersecurity measures and might not consider themselves probable targets. This makes them appealing to attackers utilizing scalable tools like ransomware-as-a-service. They are also more inclined to pay smaller ransoms to quickly regain access to their systems.

Q: What is ransomware-as-a-service (RaaS)?

A:

RaaS is a business framework where cybercriminals lease ransomware tools to others. This enables even individuals with minimal technical know-how to conduct sophisticated attacks. It significantly reduces the entry threshold for cybercrime and heightens the potential scale of threats.

Q: How are cyber attackers employing AI in phishing campaigns?

A:

Attackers are using AI to create highly customized and believable phishing messages. These messages are frequently indistinguishable from legitimate communications, particularly when sent through less-secured channels such as social media or SMS.

Q: What role does Shadow IT play in cyber threats?

A:

Shadow IT pertains to the use of unauthorized applications, platforms, or devices within an organization. These tools often lack centralized security measures, making them prone to exploitation. Attackers increasingly leverage them to circumvent traditional security frameworks.

Q: How can SMEs protect themselves against these threats?

A:

SMEs need to implement a multi-faceted cybersecurity approach. This includes investing in robust security technologies, providing ongoing training for employees, overseeing Shadow IT, and creating incident response plans to swiftly contain and recover from attacks.

Q: Why is employee training so critical in cybersecurity?

A:

Many cyberattacks initiate due to human error, such as clicking on a malicious link. Training staff to recognize suspicious activities and respond correctly can prevent attacks from succeeding and minimize their impact if they do occur.

Q: Are built-in security features in software suites like Microsoft 365 sufficient?

A:

No. Although these features provide a fundamental level of protection, they are not comprehensive. Businesses should enhance them with dedicated cybersecurity solutions and services tailored to their unique risks and requirements.