Australia Tech News Archives

Amazon in Rapid Chase to Surpass Nvidia with Economical AI Processors

Nicholas Webb on July 28, 2024

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Amazon’s Quest to Create Economical AI Chips Quicker than Nvidia

Quick Overview

Amazon is crafting its own AI chips to lessen reliance on Nvidia.
The goal is to provide more affordable and efficient computing alternatives.
Amazon’s AI chips, Trainium and Inferentia, are fresh but promising innovations.
AWS, Amazon’s cloud platform, witnessed a 17% rise in revenue in Q1 2023.
Amazon utilized a massive number of its chips during Prime Day, leading to record sales.

Amazon’s Strategic Initiative in AI Chip Creation

At Amazon’s chip laboratory in Austin, Texas, engineers are diligently designing a new server equipped with Amazon’s own artificial intelligence (AI) processors. These chips are intended to compete with those from the leading company Nvidia, as stated by Amazon executive Rami Sinno.

Amazon racing to create cheaper AI chips faster than Nvidia

Minimizing Dependence on Nvidia

Amazon is actively creating its own processors to lessen its dependency on Nvidia’s pricey chips—frequently called the “Nvidia tax”—which drive a substantial part of AI cloud services within Amazon Web Services (AWS), a key growth component for the company.

Affordable and Effective Solutions

Amazon’s in-house chips are formulated to assist customers in executing intricate calculations and handling enormous data sets at a lower cost. This tactical approach aligns with attempts by other technology leaders like Microsoft and Alphabet, who are similarly pursuing their own AI chip projects.

Growing Demand for Budget-Friendly Options

Rami Sinno, the director of engineering at Amazon’s Annapurna Labs, noted that AWS customers are increasingly seeking more affordable alternatives to Nvidia’s products. Amazon bought Annapurna Labs in 2015, which plays a vital role in this project.

Advancements in AI Chip Technology

Although Amazon’s AI chip initiatives are still in the nascent phase, the company benefits from its Graviton chip, which has been in development for almost ten years and is now in its fourth iteration. The AI chips, Trainium and Inferentia, are newer but displaying considerable potential.

Cost Savings and Performance Advantages

David Brown, Vice President of Compute and Networking at AWS, emphasized the considerable cost and performance advantages of Amazon’s AI chips. “The offering of up to 40 percent, 50 percent in some instances of enhanced price (and) performance—so it should be half as costly as running that same model with Nvidia,” he stated.

AWS Revenue Growth

AWS, which represents just under 20% of Amazon’s overall revenue, experienced a 17% increase in revenue to US$25 billion ($38.3 billion) in the first quarter of 2023 compared to the same quarter the previous year. AWS currently holds about one-third of the cloud computing market, with Microsoft’s Azure at approximately 25%.

Success During Prime Day

During the recent Prime Day event, Amazon deployed 250,000 Graviton chips and 80,000 of its custom AI chips to manage the heightened activity across its platforms. This event resulted in record sales of US$14.2 billion, as per Adobe Analytics.

Conclusion

Amazon is working vigorously to establish its own AI chips to reduce its reliance on Nvidia, with the goal of providing more economical and efficient computing solutions. The company’s AI chip initiatives, including Trainium and Inferentia, are set to yield significant performance and cost advantages. AWS continues its upward trajectory, marked by noteworthy revenue growth and market share, while the effective deployment of Amazon’s chips during Prime Day highlights their potential.

FAQs

Q: What is Amazon’s motivation behind developing its own AI chips?

A:

Amazon is focused on creating its own AI chips to diminish its dependence on Nvidia’s high-cost chips, striving to offer more affordable and efficient computing options for its clients.

Q: What are the designations of Amazon’s AI chips?

A:

Amazon’s AI chips are referred to as Trainium and Inferentia. These chips are crafted to process complex AI operations at a more budget-friendly rate.

Q: What was the revenue generated by AWS in Q1 2023?

A:

AWS generated US$25 billion ($38.3 billion) in Q1 2023, reflecting a 17% rise compared to the same quarter the year before.

Q: What share of the cloud computing market does AWS command?

A:

AWS holds roughly one-third of the cloud computing market, whereas Microsoft’s Azure has approximately 25%.

Q: How did Amazon’s chips function during Prime Day?

A:

Amazon utilized 250,000 Graviton chips and 80,000 custom AI chips during Prime Day, effectively managing the surge in activity and supporting record sales of US$14.2 billion.

Q: What implications does Amazon’s acquisition of Annapurna Labs have?

A:

Amazon’s acquisition of Annapurna Labs in 2015 has been significant in the creation of its custom AI chips, enabling the company to develop cost-efficient and effective computing solutions.

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Samsung Presents Complimentary Galaxy Z Flip6 to Every Olympic Athlete! Take a Look at This Australian Boxer’s New Device

Vanessa May on July 28, 2024

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Samsung Presents Free Galaxy Z Flip6 to Every Olympic Athlete! Check Out This Australian Boxer’s Latest Phone

Quick Overview:

Samsung provides the Galaxy Z Flip6 to every Olympic competitor.
Aussie boxer Tina Rahimi expresses her enthusiasm on TikTok.
The gifted device is a unique Olympic Edition in gold with a matching case.
Athletes are allowed to keep the phone post-competition, complete with an eSim.
Notable features of the Galaxy Z Flip6 include a 6.7-inch FHD+ Dynamic AMOLED display, Snapdragon 8 Gen 3 chipset, and a 50MP primary camera.

Olympic Excitement: Complimentary Samsung Galaxy Z Flip6 for Competitors

Samsung Presents Free Galaxy Z Flip6 to Every Olympic Athlete! Check Out This Australian Boxer’s Latest Phone

The 2024 Olympic Games are set to commence with the Opening Ceremony scheduled to broadcast at 3:00AM (AEST) tomorrow. As athletes from around the globe gather in Paris for the event, they are utilizing social media to share their experiences within the athletes’ village.

Boxer Tina Rahimi is one such athlete, having posted a couple of videos on her TikTok account recently. In these clips, Rahimi shares that Samsung provided the competitors with a brand-new phone, and not just any phone, but one of their newly launched Samsung Galaxy Z Flip 6 devices valued over A$2,749.00.

This isn’t merely any Z Flip 6; it’s a distinct Z Flip 6 Olympic Edition featuring a gorgeous gold finish and comes with a specially themed Olympic case.

Unique Features of the Galaxy Z Flip6 Olympic Edition

Rahimi followed up with another clip addressing some inquiries and confirmed that they are allowed to keep the phone after the competitions along with an eSim (for calls, messages, and data). At the end of the video, Rahimi showcases a brief sequence of her visiting the on-site Samsung store in the Olympic Athlete village, along with footage of the phone being utilized in folded mode for a video call.

The Samsung Galaxy Z Flip6 is a marvel of foldable innovation, featuring a 6.7-inch FHD+ Dynamic AMOLED 2X main screen with an impressively fluid 120Hz adaptive refresh rate. Additionally, it has a 3.4-inch Super AMOLED cover display, which is larger than the previous model, making it ideal for viewing notifications, widgets, and engaging in quick interactions without unfolding the device.

Impressive Performance and Groundbreaking Design

Underneath its sleek exterior, the Galaxy Z Flip6 delivers powerful performance with the Qualcomm Snapdragon 8 Gen 3 for Galaxy processor. Coupled with a generous 12GB of RAM and storage choices of 256GB or 512GB, this device can easily manage multitasking, intensive applications, and high-quality gaming.

For those passionate about photography, the Z Flip6 performs exceptionally. It houses a 50MP primary camera and a 12MP ultrawide lens, enabling users to capture breathtaking photos and videos across various environments. Plus, with a 10MP front-facing camera, your selfies will be impeccable.

The Galaxy Z Flip6 is packed with a variety of handy features, such as IPX8 water resistance, Samsung DeX for a desktop-like experience, Flex Mode for hands-free video calls and snapshots, and a side-mounted fingerprint sensor for enhanced security.

Final Thoughts

With its robust performance, upgraded cameras, and innovative foldable design, the Samsung Galaxy Z Flip6 is undoubtedly a top-tier smartphone worthy of a place in your pocket. Best of luck at the games, Aussies!

Recap

The 2024 Olympics in Paris represents not only a spectacle for sports fans but also a showcase for the latest technology. Samsung’s initiative to gift the Galaxy Z Flip6 to every Olympic athlete, including Aussie boxer Tina Rahimi, has generated significant excitement. Featuring a unique Olympic Edition in gold, the phone boasts outstanding specifications like the Snapdragon 8 Gen 3 chipset, a 50MP primary camera, and a distinctive foldable design, making it an ideal companion for the athletes.

Q&A Segment

Q: What distinguishes the Galaxy Z Flip6 Olympic Edition?

A: The Olympic Edition features a stunning gold aesthetic and includes a themed case, setting it apart from the standard model.

Q: Are the athletes permitted to keep the Galaxy Z Flip6 after the Olympics?

A: Yes, athletes can retain the device post-competition, with an eSim for calls, messages, and data.

Q: What are the main specifications of the Samsung Galaxy Z Flip6?

A: The Galaxy Z Flip6 features a 6.7-inch FHD+ Dynamic AMOLED 2X main display, a 3.4-inch Super AMOLED cover display, Qualcomm Snapdragon 8 Gen 3 processor, 12GB of RAM, and storage options of 256GB or 512GB.

Q: What camera capabilities does the Galaxy Z Flip6 possess?

A: The phone features a 50MP primary camera, a 12MP ultrawide lens, and a 10MP front-facing camera, ideal for capturing remarkable photos and selfies.

Q: What other functionalities does the Galaxy Z Flip6 include?

A: Additional features consist of IPX8 water resistance, Samsung DeX for a desktop-like setup, Flex Mode for hands-free video chats and photos, and a side-mounted fingerprint sensor for enhanced confidentiality.

Q: How has the Galaxy Z Flip6 advanced compared to its earlier version?

A: The Galaxy Z Flip6 showcases a more extensive 3.4-inch cover display, enhanced camera capabilities, and superior performance with the Snapdragon 8 Gen 3 processor relative to its predecessor.

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North Korean Cybercriminals Charged with Illegally Obtaining Military Intelligence by the United States and Partner Countries

Matthew Miller on July 27, 2024

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US and Allied Nations Accuse North Korean Hackers of Military Secrets Theft – TechBest

US and Allied Nations Accuse North Korean Hackers of Military Secrets Theft

North Korean hackers accused of stealing military secrets by US and allies

Quick Summary

Hackers from North Korea, referred to as Anadriel or APT45, targeted global military intelligence.
This group is thought to be connected to North Korea’s Reconnaissance General Bureau.
Their cyberattacks hit NASA, US Air Force Bases, and other defense companies.
Ransomware was utilized to finance their activities, including attacks on US hospitals.
Rim Jong Hyok, one of the hackers, has been charged by the US Justice Department.
The FBI offers a reward of $15.3 million for information leading to Rim’s capture.
Ongoing cyber espionage efforts remain a global risk.

Overview of North Korean Cyber Espionage

Cybersecurity analysts have identified North Korean hackers as Anadriel or APT45, believed to belong to the country’s Reconnaissance General Bureau, its intelligence arm. This organization has engaged in extensive global cyber espionage aimed at acquiring classified military information to bolster Pyongyang’s prohibited nuclear weapons development, per a collaborative alert from the US, UK, and South Korea.

Targeted Industries and Effects

The hackers have focused their efforts on a wide range of defense and engineering companies, including those developing tanks, submarines, naval vessels, fighter jets, missiles, and radar systems. Notable victims encompass NASA, Randolph Air Force Base in Texas, and Robins Air Force Base in Georgia. In February 2022, the hackers accessed NASA’s systems for three months, siphoning off over 17 gigabytes of unclassified data.

Global Risk and Techniques

The alert highlights that APT45 continues to present a considerable threat across multiple sectors globally, impacting organizations in Japan and India as well. North Korea, officially named the Democratic People’s Republic of Korea (DPRK), has a record of deploying covert hacking teams to exfiltrate sensitive military intelligence.

Their techniques include common phishing tactics and software exploits, manipulating officials into disclosing access to internal networks. This was demonstrated in a report from Reuters in August, detailing how North Korean hackers compromised systems at NPO Mashinostroyeniya, a rocket design organization situated near Moscow.

Ransomware as a Funding Mechanism

In order to finance their activities, the hackers implemented ransomware strategies targeting US hospitals and healthcare organizations. One notable occurrence involved a hospital in Kansas that paid a ransom in bitcoin, which was then laundered through a Chinese bank and subsequently withdrawn from an ATM in Dandong, China. The FBI has confiscated $600,000 in cryptocurrency from the hackers’ accounts, which will be returned to the affected parties.

Legal Charges and Rewards

The US Justice Department has implicated Rim Jong Hyok in connection with conspiracy to illegally access US computer systems and for money laundering. The FBI is promising a reward of up to $15.3 million for tips that could lead to Rim’s apprehension. It is believed he resides in North Korea.

Conclusion

North Korean hackers, known as Anadriel or APT45, face allegations of executing a worldwide cyber espionage initiative to steal classified military information. This operation supports Pyongyang’s illicit nuclear armament efforts. The group’s actions have targeted various prominent entities, including NASA and US Air Force installations. By leveraging ransomware for financial gains, they maintain an ongoing global threat. The US Justice Department has charged one individual, while the FBI presents a significant reward for information leading to his capture.

Frequently Asked Questions

Q: Who are the identified hackers in the cyber espionage initiative?

A:

The hackers, recognized as Anadriel or APT45, are linked to North Korea’s Reconnaissance General Bureau.

Q: What was the main goal of the hacking efforts?

A:

The goal was to secure classified military information to bolster North Korea’s unauthorized nuclear weapons initiatives.

Q: Which significant organizations were affected by the hackers?

A:

The hackers targeted NASA, Randolph Air Force Base in Texas, Robins Air Force Base in Georgia, as well as numerous defense and engineering firms.

Q: How did the hackers finance their operations?

A:

They utilized ransomware to target US hospitals and healthcare organizations, demanding ransom payments in bitcoin.

Q: What measures have been taken against the hackers?

A:

The US Justice Department has charged one individual, Rim Jong Hyok, while the FBI offers a $15.3 million reward for information leading to his capture.

Q: Do the hackers still pose a threat?

A:

Yes, the advisory cautions that the group and their methods continue to represent a significant risk across various global industry sectors.

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“8K Broadcasts Set for the 2024 Paris Olympics, Yet Viewers Might Be Left Out”

David Leane on July 27, 2024

8K Broadcasts Ahead for the 2024 Paris Olympics: Reasons Most Viewers Will Be Left Out

Quick Overview

The 2024 Paris Olympics will include the debut of live streaming in 8K.
The majority of consumers currently have 4K televisions, making access to 8K viewing quite limited.
Exorbitant prices and scarce content represent significant obstacles to the adoption of 8K.
In Australia, Stan Sport is the sole provider of 4K coverage for the Olympics.
Channel 9 plans to provide a pre-show available in standard HD.

The Shift to 8K Technology

In 2020, Sony and Panasonic teamed with Japanese broadcaster NHK to film the Tokyo Olympics in 8K for the first occasion. Unfortunately, the Covid-19 pandemic led to the postponement of the events and disrupted these preparations. Now, the 2024 Paris Olympics aim to create history with the inaugural 8K live stream broadcast, promising an extraordinary level of detail and clarity.

To ensure 8K content delivery, the entire system—from capturing footage to consumer display—must accommodate 8K resolution. This includes 8K broadcast cameras, editing and mixing equipment, networking and storage systems, and ultimately, 8K-enabled home displays. Regrettably, most households in Australia still utilize 4K TVs, rendering access to 8K viewing rather limited.

The Price of 8K Displays

Currently, 8K televisions are present in the market, but their prices are steep. The most affordable model, a 65″ Samsung Neo QLED 8K TV, is priced around A$3,495. Larger 8K screens, which deliver the utmost viewing experience, are even pricier. A 75″ version can cost nearly A$6,495, while an 85″ 8K display might set you back close to A$10,000.

The combination of these steep prices and the limited availability of native 8K content suggests that most individuals are unlikely to invest in an 8K television just yet.

The Reality of 8K Streaming

Even with an 8K display, a rapid internet connection and a suitable smart application are required to stream 8K content. Possessing a YouTube app, for example, does not automatically provide support for 8K.

In practice, broadcasters will likely capture video in 8K but then compress it for terrestrial TV or streaming services down to 4K or even 1080p resolutions. Consequently, the vast majority of viewers will continue to experience the Olympics in lower resolutions.

Viewing the 2024 Paris Olympics in 4K

Stan Sport

Stan Sport is the exclusive distributor of 4K Olympics coverage in Australia. To access this, a Stan Premium subscription (AU$21/month) and the Stan Sport add-on (AU$15/month) are required. Coverage will commence at 3:00 AM AEST on Saturday, July 27th, 2024.

Channel 9

Channel 9 will present a pre-show starting at 1:00 AM AEST, with the main ceremony being aired in regular HD.

The Importance of 4K

4K resolution offers quadruple the detail of standard HD, leading to an exceptionally immersive viewing experience. With 4K, viewers can discern intricate elements such as crowd faces and the precise locations of ball landings, along with a sharper and more vibrant array of colors.

Additional Suggestions

Verify your internet speed: Ensure a stable and fast internet connection for seamless 4K streaming.
Set a reminder: Given the early broadcast start, make sure to set an alarm or reminder to catch all the action.
Host a watch party: Invite friends and family with a 4K TV to share the experience together.

Conclusion

Despite the 2024 Paris Olympics marking a significant technological advancement with its 8K live streaming, most viewers will miss the opportunity due to the exorbitant costs and limited availability of 8K TVs and content. Nevertheless, Australians can still enjoy a premium 4K viewing experience through Stan Sport and Channel 9.

Q&A

Q: What makes the 2024 Paris Olympics significant for 8K broadcast?

A:

The 2024 Paris Olympics will represent the inaugural event featuring 8K live stream broadcasts, delivering unmatched detail and clarity.

Q: Why can’t most viewers access 8K?

A:

Most viewers do not have the requisite 8K-compatible displays, and the high costs along with limited content pose difficulties for 8K adoption.

Q: How can Australians access 4K coverage of the Olympics?

A:

Australians can view 4K Olympic coverage through Stan Sport, which necessitates a Stan Premium subscription and the Stan Sport add-on. Channel 9 will also air a pre-show in standard HD.

Q: What advantages are there to viewing the Olympics in 4K?

A:

4K resolution delivers four times the detail compared to standard HD, granting an immersive viewing experience with sharper visuals and a broader spectrum of colors.

Q: What requirements are necessary for streaming 8K content?

A:

To stream 8K content, an 8K display, a very high-speed internet connection, and a smart app capable of 8K streaming are necessary.

Q: When will the Opening Ceremony of the 2024 Paris Olympics occur?

A:

The Opening Ceremony is scheduled for Saturday, July 27th, 2024, at 3:00 AM AEST.

“Fundamental 8: The Starting Point for Your Cybersecurity Path”

Vanessa May on July 27, 2024

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Essential 8: Your Cybersecurity Journey’s Launchpad

Quick Read

Essential Eight establishes a foundational standard for cybersecurity within Australia.
Organizations must extend their focus beyond the Essential Eight to address emerging cyber risks.
State-sponsored attackers and AI-facilitated assaults represent increasingly critical threats.
AI can act as both a danger and a resource for improving cybersecurity measures.
Forthcoming technologies such as quantum computing will introduce fresh cybersecurity challenges.
Ongoing adaptation and collaborations with innovative cybersecurity providers are essential.

Essential 8: Your Cybersecurity Journey's Launchpad

Rising Cyber Threats

The realm of cyber threats is perpetually changing, with newer complexities and persistent issues arising compared to traditional threats.

State-sponsored actors have emerged as a notable concern in cybersecurity, presenting a scope far wider than previously seen. China, North Korea, Russia, and Iran are recognized as the “big four,” and while these entities have historically focused on espionage or attacks on critical infrastructures—such as the 2019 breach of the Australian Parliament House—private businesses must also be vigilant moving forward.

Some have likened the activities of these groups to the “golden age of piracy,” where state-backed privateers had the freedom to assault commercial ships, disrupting the economy of the nation they were at war with.

Meanwhile, the adoption of artificial intelligence (AI) in cyberattacks is climbing. About 45% of cyber incidents now incorporate AI in some manner. This might include something as straightforward as attackers utilizing AI to ensure that phishing emails or websites have flawless spelling and grammar. Even though that sounds basic, spotting errors in spelling and awkward phrasing has been among the most effective strategies for individuals to detect suspicious emails, thereby impacting how people manage their vulnerability to phishing attacks and similar threats.

AI is also employed in crafting malicious software, and because of the rapid and efficient nature of AI coding, the speed at which new viruses or malware iterations can be introduced is dramatically escalating.

For security teams, depending on the often labeled as the weakest link in cybersecurity—humans—is not the best decision. Implementing supportive technology that lessens risks related to attacks that successfully slip past employees’ initial detection is vital. Hence, the Essential Eight emphasizes investment in application control, user application hardening, and limitations on administrator privileges. These cyber strategies remain essential as AI continues to be exploited by malicious actors.

AI’s Role in Cybersecurity

While AI contributes to risk, it can also enable organizations to meet and surpass their Essential Eight obligations. By leveraging AI’s capabilities, organizations are future-proofing their security approaches to adapt to changing conditions.

AI excels at analyzing vast data quantities efficiently and accurately, making it particularly useful for monitoring environments and spotting irregular activities, for instance, across Identity Providers (IdPs), cloud setups, or on-premise systems. When combined with an environment enforcing the privilege management standards mandated by the Essential Eight, organizations can isolate, flag, and investigate potential risks before they can compromise systems. For example, ITDR (Identity Threat Detection and Response) solutions can aid security teams in revealing the hidden access paths to privileges frequently exploited by threat actors.

Looking Ahead

Currently, a appropriately tuned IT environment can alleviate the risks posed by existing threats, regardless of how many new ones arise. Nevertheless, as we gaze toward the future, numerous emerging technologies and trends will further disrupt the cybersecurity landscape.

Consider quantum computing, for example. The immense promise of quantum computing will revolutionize data processing but simultaneously poses a considerable threat to cybersecurity, especially cryptography, upon falling into malicious hands. Research from the University of Sydney indicates that encrypted information, which would take a million years to decrypt with current systems, could be unraveled in just a day by quantum computing.

Counteracting this will require the development of new encryption standards alongside enhancements to existing ones to stay ahead of potential cybercriminals. Government frameworks like the Essential Eight will likely need to keep evolving as these fresh threats become apparent.

For organizations, this implies that fulfilling and surpassing regulatory cyber security standards will never be a “set it and forget it” endeavor moving forward. Organizations must ensure they form partnerships with cybersecurity providers that possess the technology for today and a forward-thinking approach to cybersecurity that will cater to evolving demands and compliance guidelines as new threats and technologies emerge.

Conclusion

The Essential Eight framework serves as a robust foundation for cybersecurity, yet the dynamic and changing nature of cyber threats demands organizations look beyond it. Threats from state-sponsored entities and AI-enabled assaults are substantial, and future innovations such as quantum computing will present new hurdles. Effectively utilizing AI for risk management and proactive security measures, alongside continuous evolution and collaborations with forward-looking cybersecurity providers, will be vital for staying ahead of emerging threats.

Q: What does the Essential Eight entail?

A: The Essential Eight comprises a collection of cybersecurity strategies established by the Australian government to assist organizations in achieving a baseline of cybersecurity and mitigating prevalent threats like ransomware.

Q: Why is it important for organizations to extend beyond the Essential Eight?

A: While the Essential Eight lays a solid groundwork, the progressive nature of cyber threats necessitates that organizations adopt more sophisticated measures to keep ahead of new and intricate threats, especially from state-sponsored entities and AI-powered attacks.

Q: What impact does AI have on cybersecurity?

A: Cyber attackers are increasingly utilizing AI to craft advanced attacks, yet organizations can also harness it to bolster their cybersecurity measures through effective data analysis and threat detection.

Q: What challenges lie ahead in the cybersecurity landscape?

A: Upcoming challenges include the advent of quantum computing, which could compromise current encryption methods, making it essential to develop new encryption technologies and continuously update cybersecurity frameworks like the Essential Eight.

Q: What steps can organizations take to prepare for future cybersecurity risks?

A: Organizations can ready themselves by constantly adapting their cybersecurity protocols, embracing innovative technologies like AI for preemptive security, and collaborating with forward-thinking cybersecurity providers who can address evolving needs and compliance demands.

Q: What role do state-sponsored actors have in cybersecurity threats?

A: State-sponsored actors, notably from nations like China, North Korea, Russia, and Iran, present substantial cybersecurity threats through activities that include espionage and assaults on critical infrastructures as well as private enterprises.

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Nine Improves Customer Insights with Integrated Perspective on Google Cloud Platform

Nicholas Webb on July 26, 2024

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Nine Enhances Customer Insights with Unified View on Google Cloud Platform

Quick Summary

Nine Entertainment centralizes data on Google Cloud Platform
BigQuery essential for managing extensive analytical workloads
Self-service visualizations available for journalists and content developers
Launch of targeted advertising solutions like 9Tribes
Improved content recommendations and ad frequency control

Nine Entertainment’s Data Transformation Journey

Nine Entertainment has undertaken a significant evolution by integrating its various data sources onto the Google Cloud Platform (GCP). Over the last six years, the media powerhouse, which includes Nine Television, Fairfax Media, Macquarie Radio, and Stan, has been actively working to refine its data framework.

Nine develops a single customer view based on GCP foundation

Suzie Cardwell, Nine’s chief data officer.

BigQuery as the Primary Data Warehouse

Chief Data Officer Suzie Cardwell emphasized at the Google Cloud Summit 2024 in Sydney that BigQuery is crucial to Nine’s data strategy. The platform allows for optimal organization and formatting of data for large analytical tasks, delivering the performance necessary for real-time data analysis and activation for marketing, subscriptions, and content optimization.

A Consolidated Customer View

The comprehensive customer view at Nine is supported by a synergy of BigQuery, a customer data platform, and a proprietary identity resolution mechanism. This unified perspective is vital for audience marketing, subscription sales, personalized experiences, and product innovation.

Empowering Journalists and Content Developers

At Nine, journalists, content developers, and programmers utilize self-service visualizations created with Google’s Looker business intelligence platform. These visualizations assist teams in understanding consumer engagement and pinpointing content that drives paywall conversions. Thousands of custom dashboards support daily data-driven decisions that directly influence revenue generation.

Innovative Advertising Offerings

This unified customer perspective also facilitates targeted advertising solutions. The 9Tribes segmentation tool identifies audience segments likely to engage with specific marketing messages. Furthermore, the “audience match” tool allows for data alignment between advertisers and Nine’s first-party audience information, improving customer targeting throughout Nine’s network.

Refined Content and Advertising Strategies

In addition to advertising, the unified customer perspective enhances content recommendations and modifies ad frequencies, ensuring a personalized audience experience. This methodology not only boosts user satisfaction but also maximizes engagement and monetization potential.

Conclusion

Nine Entertainment’s incorporation of its data into the Google Cloud Platform and the use of BigQuery has significantly improved its customer insights. This transformation aids in refining content, marketing, and advertising strategies, enabling teams with real-time data for insightful decision-making. The rollout of tools like 9Tribes and audience match further optimizes audience targeting and engagement.

Q&A Session

Q: What is the key advantage of Nine consolidating its data on the Google Cloud Platform?

A: The key advantage is the capacity to optimally structure and format data for extensive analytical workloads, enabling real-time data analysis and activation across various business functions.

Q: How does the consolidated customer view influence Nine’s marketing and content strategies?

A: The unified view supports audience marketing initiatives, subscription sales, experience personalization, and product development, ensuring customized strategies based on thorough consumer data.

Q: What function do self-service visualizations serve within Nine’s data strategy?

A: Self-service visualizations, created with Google’s Looker platform, empower journalists and content developers to comprehend audience engagement and make data-driven choices to enhance content and revenue generation.

Q: How do Nine’s targeted advertising solutions like 9Tribes function?

A: 9Tribes employs proprietary segmentation to pinpoint audience segments likely to respond to certain marketing messages, while the audience match tool aids in data alignment with advertisers to optimize customer targeting across Nine’s network.

Q: What enhancements does the consolidated customer view bring to content recommendations and ad frequencies?

A: The unified view enables Nine to provide more precise content recommendations and adjust advertisement frequencies, improving user experience and engagement.

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AI: Paving the Way in the New Industrial Revolution

Nicholas Webb on July 25, 2024

AI: Transforming Industries with Innovative Approaches | TechBest

AI: Transforming Industries with Innovative Approaches

Quick Read

The influence of AI on industries is akin to the introduction of electricity.
NVIDIA’s AI Factory initiative seeks to enhance data management and processing.
AI is reshaping job functions and boosting productivity, rather than eliminating positions.
Localized AI applications can markedly enhance safety, particularly in Australia.
Customizable open-source LLMs can be adapted to suit specific industry requirements, lowering expenses.
Key challenges of the AI era include security and energy efficiency.
Accelerated computing, like NVIDIA’s DGX platform, is vital for energy-efficient AI operations.

AI: Vanguard of a new industrial revolution

AI Factory: The Infrastructure of the Modern Era

Marc Hamilton, VP of Solutions Architecture and Engineering at NVIDIA, underscores the significance of their AI Factory concept. It resembles electricity, incorporating inputs like energy and data, and aims to clarify the operations behind AI. The goal is to enhance data management, transport, and processing as we progress in AI technology development.

A New Era of AI Integration

The AI revolution is underway, and its effects are far-reaching. From security to energy requirements and workforce dynamics, the implications are profound. Education is essential to clear up misunderstandings and prepare for the necessary reskilling that will reshape, rather than eliminate, job roles.

Modernising Job Functions

Hamilton points out that AI can elevate productivity across various industries. For instance, real estate agents can leverage AI to quickly produce property listings, saving them hours and allowing them to concentrate on refining the content to attract buyers.

Localized Applications

AI has targeted applications that can enhance safety, especially in Australia. AI in vehicles can monitor drivers for signs of drowsiness or lane departure, which is vital given the long distances among population centres and trucking routes in the nation.

Creating Domain-Specific AI

Hamilton tackles the misconception that building a domain-specific AI necessitates significant resources. With advanced open-source LLMs, businesses can develop or adapt models customized to their unique needs without high costs. A notable example is Bloomberg’s AI system, which excels in addressing finance-related inquiries.

New Paradigms in AI: Security and Energy

The emergence of AI brings forth two pressing issues: security and energy efficiency. Data privacy raises major concerns, particularly for sensitive information that cannot always be stored in connected clouds. More companies are developing their own LLMs for operation in private clouds or on-premises settings.

Enhancing Energy Efficiency

The carbon footprint associated with data centres poses another urgent challenge. Strategies involve exploiting surplus energy for local data centres and employing accelerated computing. NVIDIA’s DGX platform plays a pivotal role in enhancing energy efficiency in data processing by transitioning from CPUs to GPUs and other accelerators.

Summary

AI is transforming industries, reshaping job roles, and introducing new frameworks in security and energy efficiency. NVIDIA’s AI Factory concept strives to streamline data management, making AI more accessible and effective. Localized applications and domain-specific AI models further amplify AI’s advantages, while addressing security and energy challenges is vital for sustainable growth.

Frequently Asked Questions

Q: What does the AI Factory concept entail?

A: The AI Factory is NVIDIA’s initiative to enhance data management, transport, and processing behind AI, paralleling the way electricity operates with inputs and outputs.

Q: How is AI changing job roles?

A: AI boosts productivity by managing routine tasks, enabling professionals to concentrate on more complex aspects of their work, thereby altering job roles instead of eliminating them.

Q: Are there any specific AI applications in Australia?

A: Indeed, in-car AI assistants in Australia can oversee drivers for signs of fatigue or lane drifting, particularly beneficial due to the extensive distances between population centres and trucking routes.

Q: Can smaller companies create their own domain-specific AI?

A: Absolutely, with cutting-edge open-source LLMs, businesses can develop or adjust models tailored to their specific requirements without needing excessive resources.

Q: What are the primary challenges associated with AI?

A: The major challenges include concerns regarding data privacy and the increasing energy requirements of data centres. Tackling these issues is essential for the sustainable progression of AI technologies.

Q: How can energy efficiency be advanced in AI processing?

A: Enhancements in energy efficiency can be achieved by utilizing accelerated computing, such as NVIDIA’s DGX platform, which shifts from CPUs to GPUs and other accelerators for more effective data processing.

“Australian Unboxing & Review: Stoov Homey and Ploov’s Wireless Infrared Heating Devices”

Nicholas Webb on July 25, 2024

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Cozy Up This Winter with Stoov’s Cordless Infrared Heating Devices

Stoov's Wireless Infrared Heating Gadgets

Having sold its products for a decade to more than one million customers throughout the Netherlands, Germany, and the United Kingdom, the Dutch brand Stoov is now introducing its collection of infrared wireless heating devices in Australia. All Stoov heating gadgets are cordless and equipped with a removable Li-ion battery for easy recharging.

Quick Read

Stoov has broadened its reach to Australia, providing cutting-edge infrared heating devices.
The product lineup features heated cushions, seat warmers, seat covers, and an electric hot water bottle.
Stoov items are eco-friendly and constructed from repurposed materials.
Infrared technology can heat up to 42°C, with the option to adjust the intensity levels.
The starting price is $159, with several promotions on offer.
The use of these products is not recommended for individuals with pacemakers, pregnant women, or children under the age of 3 without proper supervision.
Stoov batteries require a unique power adapter; however, additional batteries and covers are available for purchase.

The Stoov Collection: What’s Offered?

The Australian Stoov infrared heating collection features a variety of items intended to provide warmth and comfort.

Ploov: Heated cushions available in dimensions of 45×45 cm and 45×60 cm, ideal for use as a sofa backrest.
Homey: A rechargeable alternative to the conventional hot water bottle.
Large Embrace: A heated throw perfect for camping, outdoor seating, or for use on your office chair.
One option is a heated seat cushion.

Sustainability and Quality

As a certified B Corporation, Stoov takes pride in creating sustainable products using premium materials. Their offerings are designed for durability and primarily made from recycled and recyclable resources, such as recycled polyester (rPET) used in the inner linings and fillings of their cushions.

Heating Technology

Stoov’s infrared technology enables users to select their preferred heat setting (1, 2, or 3) with a peak temperature of 42 degrees Celsius, ensuring safety. This guarantees instant warmth once the device is turned on.

Pricing and Promotions

The starting price for a Homey is $159. The total cost will depend on the fabric, size, and whether you add an extra battery. Right now, you can save $20 by subscribing to the Stoov newsletter and $30 when you buy an additional Stoov product.

Unboxing & Heating Stats

Ploov Cushion – Temperature setting	O	O O	O O O
Temperature	28/32°C	35/39°C	38/42°C
Standard battery	5h	3.5h	2.5h
Big battery	9h	6h	4.5h

Homey – Heating level	O	O O	O O O
Temperature	28/32°C	35/39°C	38/42°C
Standard battery	4h	3h	2h

Guidelines for User Experience and Safety

Over the past few weeks, I’ve been evaluating the Homey hot water bottle replacement (starting at $159) and the Ploov cushion (starting at $174) during the winter season. Both products delivered consistent and comfortable heat, as advertised. Although Stoov’s offerings outshine microwavable heat bags in several aspects, they don’t have the adaptability to contour around specific areas like aching shoulders or necks.

Even though Stoov products undergo safety testing, they are not advised for individuals with pacemakers or for pregnant women. Children under 3 years old should not use Stoov products due to their inability to react to overheating, while children between the ages of 3 and 8 may use them under supervision at the lowest temperature setting.

Batteries and Recharging

The typical Stoov 2600mAh battery, priced at $74, requires approximately 2 hours to fully recharge, whereas the 4500mAh battery, costing $114, takes about 4 hours. Spare batteries and covers can be bought separately. A notable disadvantage is that Stoov batteries are recharged using a proprietary power adapter instead of USB-C PD, meaning that if you lose the adapter, replacing it will cost $39. Furthermore, there is no visual battery life indicator; the only way to know the battery is depleted is when the device unexpectedly stops heating.

Conclusion: Are Stoov Products Valuable?

If you’re interested in warming up without the need to heat an entire room, infrared heating devices from Stoov might be an excellent option. Although they are pricier than standard heat bags or hot water bottles, they provide prolonged warmth and include advanced safety features. The larger Ploov cushion is especially flexible, serving well as a sofa cushion or chair backrest, whereas the Homey might be more attractive to women.

Summary

Stoov’s wireless infrared heating devices have now made their way to Australia after enjoying success in Europe. Emphasizing sustainability and superior quality, these products deliver instant warmth via infrared technology. Despite being more expensive than conventional heating systems, their durability and safety features render them an attractive choice for those seeking additional warmth during colder seasons.

Q&A Section

What kinds of products are available from Stoov in Australia?

A:

Stoov provides an array of infrared heating products in Australia, such as heated cushions named Ploov, an electric substitute for hot water bottles called Homey, a heated blanket known as Big Hug, and a heated seat cushion referred to as One.

Q: What measures do Stoov products take to guarantee sustainability?

A:

Stoov is a certified B Corporation, which signifies they adhere to rigorous criteria for social and environmental excellence. Their offerings are crafted from recycled substances such as recycled polyester (rPET) and are engineered for durability.

Q: Is it safe for everyone to use Stoov products?

A:

Stoov products are not advised for individuals with pacemakers or for pregnant women. Additionally, children under the age of 3 should not use them because of the potential risk of overheating. Children aged 3 to 8 may use them under supervision and at the lowest temperature setting.

Q: What is the lifespan of the Stoov batteries?

A:

The standard 2600mAh battery can last up to 5 hours on the lowest heat setting and requires approximately 2 hours to recharge. The larger 4500mAh battery offers up to 9 hours of usage on the lowest heat setting and needs around 4 hours to fully recharge. Both battery types are available for individual purchase.

Q: Is it possible to determine the remaining battery life?

A:

At present, Stoov products do not feature a visual indicator for battery life. The only way to determine if the battery is depleted is when the device unexpectedly stops heating.

Can Stoov’s infrared devices serve as a substitute for conventional room heating systems?

A:

No, Stoov devices are created to deliver personal warmth but are not meant to

Apple Set to Launch Foldable iPhone: Ushering in a New Era in Mobile Technology

Matthew Miller on July 25, 2024

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Apple Set to Introduce Foldable iPhone: A New Chapter in Mobile Technology – TechBest

Quick Read

Apple might launch its inaugural foldable iPhone by 2026.
The foldable iPhone might adopt a strategy similar to Samsung’s approach with their foldable phones.
Apple has apparently reached out to suppliers in Asia for parts.
Foldable smartphones with AI capabilities are anticipated to boost market demand.
The global foldable smartphone market increased by 49% in the first quarter of 2023.
Huawei exceeded Samsung in foldable smartphone sales for the first time.
Apple may introduce a new camera capability to adjust aperture size.
Apple has not yet issued an official confirmation.

What We Currently Know About Apple’s Foldable iPhone

Apple expected to unveil a foldable iPhone

Apple is expected to unveil its foldable iPhone by as early as 2026. This forthcoming release might represent the most notable redesign of the company’s main product lineup.

Following Samsung’s Lead

Apple’s latest move is perceived as an attempt to emulate Samsung Electronics, who introduced the first foldable phone back in 2019. Samsung’s objective was to lure new customers with an innovative hardware design, and Apple’s venture into this sector might pursue a similar path.

Progress and Development

As reported by sources, Apple’s foldable iPhone has moved beyond the conceptual stage. The company has contacted suppliers in Asia to begin producing parts for the device. Within Apple, the project is identified by the code name V68.

Market Forces and Rivalry

Foldable smartphones incorporating artificial intelligence functionalities are anticipated to generate substantial demand. Apple confronts intense competition from brands such as Honor and Huawei in China, and Samsung on a global scale. In July, Samsung unveiled its newest foldable phones, which boast lighter designs and enhanced AI features.

Market Growth

The worldwide market for foldable smartphones experienced a remarkable 49% growth in the first quarter of 2023 compared to the same timeframe the previous year. For the first time, Huawei surpassed Samsung in foldable phone sales, as reported by Counterpoint Research in May.

Camera Innovations

Apple intends to enhance the camera system on at least one iPhone model. This advancement would let users mechanically adjust the aperture size, which could enable more advanced depth-of-field effects.

No Guarantees Yet

Although these advancements are encouraging, there is no official assurance that Apple will launch a foldable iPhone. The technology company has not provided any comments upon inquiry.

Summary

Apple is poised to make a major leap forward with the anticipated launch of a foldable iPhone by 2026. Inspired by Samsung’s advancements, Apple’s new design has the potential to transform the market, particularly with cutting-edge AI capabilities and camera enhancements. Nevertheless, with strong competition from Huawei and other brands, the future of Apple’s entry into the foldable smartphone market is both thrilling and unpredictable.

When is Apple anticipated to launch its foldable iPhone?

A: Potentially by 2026.

Q: Which company was the first to innovate in the foldable smartphone market?

In 2019, Samsung Electronics.

What is the internal code name used by Apple for their foldable iPhone project?

The internal project designation is V68.

Q: What was the growth of the global foldable smartphone market in the first quarter of 2023?

The market experienced a 49% increase compared to the previous year.

Q: Which company recently surpassed Samsung in foldable phone sales?

Huawei exceeded Samsung for the first time.

Q: What is a potential new camera feature that Apple could include in their upcoming iPhone models?

A mechanical device enabling users to adjust the size of the aperture.

Q: Did Apple officially announce the launch of its foldable iPhone?

A: No, Apple has not officially confirmed this yet.

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Llama 3.1: The 405 Billion Parameter AI Model Revolutionizing Language Understanding in Australia

Vanessa May on July 24, 2024

Llama 3.1 405 Billion Parameter AI Model Transforming Language Comprehension in Australia

Presenting Llama 3.1: The Groundbreaking AI Model

Today, Mark Zuckerberg unveiled Llama 3.1, a suite of publicly accessible AI models set to revolutionize language understanding and AI functionality. This article thoroughly explores the innovative aspects of Llama 3.1 and its potential uses across different fields.

Quick Read

Llama 3.1 models are available in variants with 8 billion, 70 billion, and 405 billion parameters.
The premier 405B model is the most significant AI model accessible to the public.
Boasts a context length of 128K, enabling it to handle extensive volumes of data.
Support for multiple languages includes eight options: English, German, French, Italian, Portuguese, Hindi, Spanish, and Thai.
Sophisticated problem-solving for intricate mathematical and programming challenges.
Adjustable and able to be precisely tailored for particular uses.
Meta is dedicated to the safety of AI and its responsible implementation.

What is Llama 3.1?

Llama 3.1 comprises a set of sophisticated AI models created by Meta. This range features models with 8 billion parameters, 70 billion parameters, and the premier Llama 3.1 model with an impressive 405 billion parameters. These models offer multilingual support and a substantially extended context length of 128K, which improves their reasoning abilities.

Multilingual Capabilities

A key highlight of Llama 3.1 is its strong multilingual capabilities. The model is able to comprehend and produce text in eight different languages: English, German, French, Italian, Portuguese, Hindi, Spanish, and Thai. This characteristic makes it an essential resource for overcoming language obstacles and enhancing worldwide communication.

Advanced Reasoning

The Llama 3.1 model is highly proficient in advanced reasoning, making it particularly effective for solving complex math and coding problems. It is also a valuable resource for everyday tasks like homework assistance, as well as more technical undertakings like code debugging and understanding intricate technical concepts. Consequently, it serves as a superb tool for both developers and researchers.

Generating Synthetic Data and Writing Code

Llama 3.1 excels at producing synthetic data, making it ideal for model distillation and enhancing smaller Llama models. Additionally, its ability to generate code makes it a valuable resource for developers aiming to optimize their workflow.

Customization and Fine-Tuning

A major advantage that distinguishes Llama 3.1 is its capacity for fine-tuning to specific missions. This allows developers to adjust the model to their particular requirements, thereby maximizing its capabilities and rendering it highly adaptable to a wide range of uses.

Why Llama 3.1 is Exceptional

Llama 3.1 excels over its previous versions and rivals for multiple reasons:

Expanded Parameter Space: Allows the model to acquire and represent more intricate patterns.
Enhanced Analytical Abilities: Particularly advantageous in scenarios involving multilingual conversations.
Cutting-Edge Attributes: Excels in general knowledge, mathematics, tool utilization, and multilingual translation.
Options for Customization: Enables developers to specifically adjust the model for particular tasks.

Conclusion

Llama 3.1 is undoubtedly transforming the AI landscape. Its exceptional grasp of context, ability to handle multiple languages, and extensive customization options make it a revolutionary tool across numerous industries and applications. As we delve deeper into the immense possibilities this technology offers, it becomes evident that Llama 3.1 marks a considerable advancement in language comprehension and generation.

For additional details and to observe Llama 3’s performance on benchmarks, visit Meta.AI.

Summary

Llama 3.1, presented by Meta, encompasses a series of sophisticated AI models, with its leading model housing 405 billion parameters. It includes support for multiple languages, a context length of 128K, advanced reasoning abilities for intricate tasks, and customization features for particular uses. Meta prioritizes AI safety and the ethical implementation of these technologies.

Q&A Section

Q: How does Llama 3.1 differ from earlier versions?

A:

Llama 3.1 boasts a markedly expanded parameter space, encompassing up to 405 billion parameters. It also offers an extended context length of 128K, enhanced reasoning abilities, and superior support for multiple languages.

Q: What steps can I take to experiment with Llama 3.1?

A:

You can experiment with Llama 3.1 through Meta.AI or by using platforms such as Facebook, Messenger, Instagram, or WhatsApp.

Q: Which languages are supported by Llama 3.1?

A:

Llama 3.1 is compatible with eight languages: English, German, French, Italian, Portuguese, Hindi, Spanish, and Thai.

Q: Can Llama 3.1 be tailored to specific needs?

A:

Indeed, Llama 3.1 can be customized for particular assignments, enabling developers to adapt the model to their specific requirements.

What are the real-world uses of Llama 3.1?

A:

Llama 3.1 can be utilized for intricate mathematical and programming inquiries, creating synthetic data, translating across multiple languages, and numerous other applications.

Q: What measures does Meta take to guarantee the security of Llama 3.1?

A:

Meta has enhanced security and safety measures to support responsible development and has issued a request for comment on the Llama Stack API to collect input from the community.