Aussie Broadband Reveals Bold New Technology Strategy for the Future
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Quick Overview: Essential Insights
- Aussie Broadband reveals a six-pillar tech framework aimed at spurring growth and innovation until 2028.
- Security enhancements involve an upgraded SOC, deployment of SASE, and SoCI compliance.
- Transformation initiatives focus on unified systems, embracing internal cloud solutions, and upgrades to OSS/BSS.
- Buddy brand designated as a testing platform for AI and digital advancements.
- Launch of an internal cloud platform to lessen dependency on data centres and enhance agility.
- The goal is to elevate NBN market share to 11% and increase revenue by 35% over three years.
Six-Pillar Framework to Support Future Development
Aussie Broadband has presented an extensive technology blueprint intended to facilitate its ambitious objectives under a wider initiative termed ‘Look to 28’. Central to this framework are six core pillars: inherent security, strategy and architecture, technology transformation, innovation in technology, operational excellence, and delivery excellence.
Chief Technology Officer Brad Parker mentioned that the objective is to create secure, scalable systems that foster growth, enhance operational efficiency, and improve the company’s capability to deliver at scale.
“To realise our ambition, we are maturing our technology delivery capabilities, upgrading our platforms and services, and refining the software developed across the organisation,” Parker stated to investors.
Integrating Technology with Business Goals
Parker highlighted the necessity of ensuring that technological initiatives are closely aligned with business goals—a recurring challenge in various industries. Aussie Broadband is tackling this issue by refining its technology engagement model, aiming to make technology a valued partner to business leaders rather than merely a support function.
By synchronising IT projects with strategic objectives, Aussie Broadband hopes to avoid the drawbacks of chasing after “trendy tech” that does not provide concrete business benefits.
Enhancing Cybersecurity for Trust and Regulatory Compliance
As the telecommunications sector faces an increasing array of cyber threats, Aussie Broadband is reinforcing its security with a comprehensive strategy that encompasses both infrastructure and cultural advancements. The organisation has been classified as critical infrastructure under Australia’s SoCI (Security of Critical Infrastructure) Act and is actively striving to meet and surpass compliance requirements ahead of government timelines.
Key Security Initiatives
- Expansion of the Security Operations Centre (SOC)
- Establishment of a company-wide identity and access management framework
- Deployment of a Secure Access Service Edge (SASE) solution
- Enhanced vulnerability management and endpoint security
- Improved employee training to counter social engineering threats
“Security is essential,” Parker asserted. “Customers, partners, employees, and shareholders count on us to provide the most reliable and secure platforms and services.”
Technological Transformation and Platform Modernisation
The strategy further encompasses a thorough overhaul of Aussie Broadband’s internal technological infrastructure. This entails optimising core networks, cloud platforms, and OSS/BSS systems, while merging voice service systems acquired through recent mergers.
A key goal is to offer “utility-grade” availability and performance to guarantee resilience and accommodate a growing customer base. This also positions the organisation to take advantage of NBN Co’s impending launch of higher-speed internet options in September 2024.
Competing Beyond the Last Mile
With the NBN nearing the conclusion of its fibre-to-the-premises enhancements, telecommunications providers will need to differentiate themselves beyond mere speed. Parker anticipates that future differentiation will stem from over-the-top services, exceptional customer experiences, and enhanced network performance.
Buddy: A Hub for Digital and AI Innovations
Buddy, Aussie Broadband’s digital-centric sub-brand, will act as a proving ground for pioneering technologies prior to company-wide implementation. This includes AI, generative AI, and innovations focused on digital customer experience.
“Our aim is to be the catalysts of genuine innovation,” Parker commented. “We are continually evolving the in-home experience and exploring how AI can bring substantial value to our systems and processes.”
Internal Cloud Begins to Host Initial Workloads
Aussie Broadband has initiated its new internal cloud setup, with the first production workloads already in operation. This strategic move allows the organisation to decrease dependence on conventional data centres and sidestep risks linked to Broadcom’s acquisition of VMware, prompting many Australian companies to rethink their virtualisation strategies.
The internal cloud features diverse computing capabilities and will facilitate re-platforming efforts across the company. Parker indicated that the new environment provides quicker deployment times, greater availability, and improved resilience compared to legacy systems.
Realised Benefits
- Lower infrastructure costs alongside improved deployment speed
- Greater platform scalability and diverse workload support
- Enhanced features for platform-as-a-service (PaaS)
Conclusion
Aussie Broadband’s six-pillar technology framework articulates a distinct vision for the future—one anchored in trust, innovation, and operational excellence. From fortifying cybersecurity to deploying internal cloud solutions, the organisation is preparing for sustained growth and market leadership. With its digital challenger Buddy and a robust internal transformation strategy, Aussie Broadband is positioning itself as an innovative participant in Australia’s dynamic telecommunications sector.
Q: What comprises the six pillars of Aussie Broadband’s technology framework?
A:
The six pillars include intrinsic security, strategy and architecture, technology transformation, technology innovation, operational excellence, and delivery excellence.
Q: What does the ‘Look to 28’ initiative entail?
A:
‘Look to 28’ is Aussie Broadband’s overarching strategic effort aimed at growing revenue by 35% and obtaining at least 11% of NBN market share within the next three years.
Q: How is Aussie Broadband enhancing its cybersecurity measures?
A:
The company is expanding its SOC, deploying a SASE solution, enhancing identity management, improving vulnerability management, and training employees to thwart social engineering attacks. It is also actively working towards compliance with the Security of Critical Infrastructure Act.
Q: What function does Buddy serve in the technology framework?
A:
Buddy acts as a testing environment for digital innovations, where Aussie Broadband experiments with new technologies—particularly AI and digital customer experiences—before launching them across the wider organisation.
Q: What is the aim of Aussie Broadband’s internal cloud?
A:
The internal cloud aims to lessen reliance on external data centres and outdated virtualisation systems. It facilitates multi-modal workloads, speeds up deployment, and serves as a basis for future digital initiatives.
Q: How does Aussie Broadband intend to differentiate itself in a post-NBN upgrade environment?
A:
As NBN speeds become less significant, Aussie plans to distinguish itself through over-the-top services, enhanced customer experience, and superior core network performance.