Lion Creates Cutting-Edge App to Recognize Its Beers on Tap in Bars
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Quick Overview
- Lion has launched an AI-powered app named âLion Pub Crawlâ designed to identify its beers available on tap in bars.
- This app was developed leveraging SAPâs Business Technology Platform and AWS Rekognition.
- It improves data collection efficiency for Lion’s sales team and aids in finding preferred venues for corporate gatherings.
- The app boosts consumer engagement by showcasing locations that offer their favourite Lion beers.
- This initiative illustrates successful multi-technology integration, earning several innovation accolades.
Transforming Beer Recognition in Bars
Lion has introduced an advanced computer vision solution called âLion Pub Crawlâ to improve the productivity and precision of its sales processes in bars. The application, created using SAPâs low-code/no-code Business Technology Platform (BTP) and AWS Rekognition, automates the tracking of the number of taps serving Lionâs beers at different locations, ensuring adherence to contract specifications.
Optimizing Sales and Operations
The app tackles the issue faced by Lionâs sales team, who used to manually track and log beer tap information, a task that was subject to mistakes and inefficiencies. By automating this process, the app not only accelerates data capture but also lowers the chances of inaccuracies, thus improving operational precision.
Improving Venue Discovery for Corporate Events
Furthermore, the Lion Pub Crawl app aids in identifying âfavourite venuesâ for hosting company events. This feature supports internal operations by ensuring that Lion staff can easily find and secure venues that match company preferences, streamlining logistical aspects.
Technological Integration and Innovation Awards
The creation of this app showcases the potential of integrating various technologies to produce innovative outcomes. The initiative began during an SAP BTP hackathon and received a Kirin global innovation award. The partnership between SAPâs ecosystem and AWS Rekognition greatly expedited the development timeline.
Consumer Interaction and Brand Visibility
Lionâs aspirations extend beyond internal efficiencies; the app is set to elevate consumer interaction by guiding patrons to venues that feature their preferred Lion beers. This approach is anticipated to increase foot traffic and encourage consumers to discover a wider variety of Lionâs beer selections.
Conclusion
Lionâs latest app, âLion Pub Crawlâ, signifies a major leap forward in how the company oversees its pub operations and engages its clientele. By harnessing state-of-the-art technology, Lion not only refines its internal operations but also strengthens its market presence and customer relations.
