Lion Creates Cutting-Edge App to Recognize Its Beers on Tap in Bars
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Quick Overview
- Lion has launched an AI-powered app named ‘Lion Pub Crawl’ designed to identify its beers available on tap in bars.
- This app was developed leveraging SAP’s Business Technology Platform and AWS Rekognition.
- It improves data collection efficiency for Lion’s sales team and aids in finding preferred venues for corporate gatherings.
- The app boosts consumer engagement by showcasing locations that offer their favourite Lion beers.
- This initiative illustrates successful multi-technology integration, earning several innovation accolades.
Transforming Beer Recognition in Bars
Lion has introduced an advanced computer vision solution called ‘Lion Pub Crawl’ to improve the productivity and precision of its sales processes in bars. The application, created using SAP’s low-code/no-code Business Technology Platform (BTP) and AWS Rekognition, automates the tracking of the number of taps serving Lion’s beers at different locations, ensuring adherence to contract specifications.
Optimizing Sales and Operations
The app tackles the issue faced by Lion’s sales team, who used to manually track and log beer tap information, a task that was subject to mistakes and inefficiencies. By automating this process, the app not only accelerates data capture but also lowers the chances of inaccuracies, thus improving operational precision.
Improving Venue Discovery for Corporate Events
Furthermore, the Lion Pub Crawl app aids in identifying “favourite venues” for hosting company events. This feature supports internal operations by ensuring that Lion staff can easily find and secure venues that match company preferences, streamlining logistical aspects.
Technological Integration and Innovation Awards
The creation of this app showcases the potential of integrating various technologies to produce innovative outcomes. The initiative began during an SAP BTP hackathon and received a Kirin global innovation award. The partnership between SAP’s ecosystem and AWS Rekognition greatly expedited the development timeline.
Consumer Interaction and Brand Visibility
Lion’s aspirations extend beyond internal efficiencies; the app is set to elevate consumer interaction by guiding patrons to venues that feature their preferred Lion beers. This approach is anticipated to increase foot traffic and encourage consumers to discover a wider variety of Lion’s beer selections.
Conclusion
Lion’s latest app, ‘Lion Pub Crawl’, signifies a major leap forward in how the company oversees its pub operations and engages its clientele. By harnessing state-of-the-art technology, Lion not only refines its internal operations but also strengthens its market presence and customer relations.
Q&A
Q: What technology powers the Lion Pub Crawl app?
A: The app is developed utilizing SAP’s Business Technology Platform and AWS Rekognition.
Q: What advantages does the app provide to Lion’s sales team?
A: It automates the documentation of beer taps in bars, minimizing manual entry mistakes and enhancing efficiency.
Q: Is the app useful for consumers?
A: Yes, it assists consumers in finding venues that serve their preferred Lion beers, increasing brand connection and encouraging beer variety exploration.
Q: How long was the development period for the app?
A: The app was created in just 10 days, demonstrating the effectiveness of employing multiple technologies.
Q: What accolades has the app received?
A: It earned a Kirin global innovation award and was acknowledged at an SAP BTP hackathon.
Q: Is the app exclusively for internal use?
A: While it was initially aimed at internal functions, it also possesses consumer applications to improve brand engagement.
