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“Why Approaching AI Solely as a Technical Endeavor Leads to Failure”


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Brief Overview

  • Generative AI (genAI) is not universally applicable to every business challenge.
  • A significant number of AI initiatives face failure due to inadequate business integration and communication.
  • For AI to succeed, organisations must have more than just technical knowledge; engagement from non-technical teams is essential.
  • Organisations can adopt AI more efficiently with structured training and internal ‘champions of change.’
  • Numerous genAI initiatives fail as they tackle the wrong issues or lack the requisite data and infrastructure.
  • Cloud-based AI solutions like AWS Bedrock provide numerous tools, but businesses must concentrate on their unique requirements.

Why Viewing AI as Merely a Technical Task Leads to Pitfalls

The dangers of viewing AI projects only as technical tasks

The astounding potential of generative AI (genAI) technologies has captured the attention of businesses worldwide, consuming a considerable share of IT expenditures. Nevertheless, specialists warn that organisations concentrating exclusively on the technical sides of AI are bound to encounter failures.

For businesses in Australia, this insight is particularly significant as many companies hurry to implement AI technologies. The main message? AI is not a one-size-fits-all remedy for every business challenge, and viewing it purely as a technical endeavor rather than a comprehensive business strategy can result in disillusionment.

AI Lacks a Universal Solution

Various businesses are embracing AI for diverse motivations—some aiming to improve internal processes, while others use it in customer-focused solutions. James Finley, a senior systems trainer at Lumify Work (formerly DDLS), observes that companies throughout Australia and New Zealand are increasingly adopting AI. Lumify provides a variety of AI and cloud training options, including an 8-week CloudUp boot camp and certifications related to AI.

From his perspective, Finley points out that initial AI adopters frequently include technical experts like developers, sysadmins, or data platform professionals. Many of these individuals broaden their expertise across several domains, but as AI becomes more intertwined with business processes, firms realise they require more than mere technical skills; they need personnel who grasp both the technology and the business goals.

Transforming AI from Technical Initiative to Business Asset

Shifting AI from a technical side project into a central business asset necessitates comprehensive support from across the organisation. Gartner forecasts that by the conclusion of 2025, 30% of generative AI initiatives will be scrapped due to a lack of this integration.

Such abandonment typically occurs when firms pour substantial funds into AI resolving the incorrect issue or addressing it from a solely technical perspective. The advantages of AI are very specific to the company, workforce, and issues at hand, making it crucial to have a coherent understanding of business objectives for success.

If organisations fail to connect AI initiatives with real-world demands, they can incur costly setbacks. Some analyses suggest that as many as 80% of AI projects fail, often resulting from ineffective communication among stakeholders, insufficient data, or a misguided focus on user challenges.

Maximizing AI’s Potential

Generative AI platforms like AWS Bedrock provide a plethora of options, granting developers access to various AI models and APIs. Nonetheless, as AWS technical trainer Peter Vandaele notes, it is incumbent upon developers and organisations to direct these tools toward specific problem-solving.

“The foundational models can accomplish numerous tasks,” Vandaele states, “but you must focus it to integrate with your application.” In this framework, AI serves as an aid rather than a complete substitute for human effort.

The Significance of ‘Champions of Change’

While many technical team members have casually engaged with AI, organisations aiming for substantial AI adoption must move beyond preliminary projects. Systematic training and establishing internal ‘champions of change’ can significantly influence how effectively AI is woven into both the technical and non-technical segments of a business.

Leif Pedersen, APAC cloud and AI product manager at Lumify Work, asserts that AI training should reach beyond technical groups. “It’s vital to unlock the technology through fundamental cloud training and skills to maximize AI’s potential,” explains Pedersen. Lumify has positioned itself as a comprehensive resource for AI and cloud education, offering certifications that address both business and technical dimensions.

Nevertheless, solely technical training is insufficient. Businesses must also involve non-technical teams by designating champions who can promote AI adoption and educate others on the technology’s advantages for their roles.

Creating a Culture of AI Embrace

One of the primary obstacles concerning AI is dispelling the myths and apprehensions surrounding it. While there’s much excitement, uncertainty persists as well. Vandaele emphasizes the necessity for education and buy-in from every level of the company, not merely from upper management.

“You need to secure buy-in from the grassroots level,” Vandaele mentions. “Training can effectively spread education across the organisation.” When employees comprehend AI, they are less intimidated by it and more inclined to welcome its benefits.

Conclusion

Generative AI is an influential technology, but regarding it solely as a technical task can lead to underwhelming results. For Australian businesses, the effective adoption of AI demands a harmonious approach that includes both technical expertise and a comprehensive understanding of business objectives. Systematic training, coupled with internal ‘champions of change,’ can facilitate the essential cultural transformation within organisations. AI’s potential is extensive, yet without the right strategic focus and organisational support, companies may find themselves pouring resources into solutions that fail to yield the anticipated outcomes.

Q: Why is considering AI as a solely technical task erroneous?

A:

Viewing AI merely as a technical endeavor often results in failure because AI needs to be synchronized with business objectives. A purely technical focus can lead to addressing the wrong issues, causing disappointing outcomes and squandered resources.

Q: What role do ‘champions of change’ serve in AI adoption?

A:

‘Champions of change’ promote AI integration within a business, acting as educators to non-technical teams. They are vital for fostering cultural acceptance and ensuring that AI is embedded throughout the organisation, not just within technical departments.

Q: How can businesses guarantee the success of their AI initiatives?

A:

Successful AI initiatives depend on a precise alignment between technology and business objectives. Companies should emphasize systematic training, designate internal champions, and ensure AI solutions are designed to meet specific business challenges rather than merely showcasing current technologies.

Q: What causes many AI initiatives to fail?

A:

Numerous AI initiatives falter due to unclear communication among stakeholders, poor data infrastructure, and a lack of attention to actionable problems. Without a firm grasp of both the technical and business elements, AI project outcomes can easily falter.

Anker Introduces Rapid GaN USB-C Chargers, Now Offered Solely at Apple Stores Throughout Australia


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New High-Speed Anker GaN USB-C Chargers Now at Apple Stores Throughout Australia

Anker, a prominent brand in charging technology, has unveiled an all-new collection of high-speed USB-C chargers that utilize cutting-edge GaN (Gallium Nitride) technology. These chargers, available solely at Apple stores in Australia, are designed to improve charging efficiency, minimize environmental impact, and accommodate a broad array of devices. Here’s what you should be aware of.

Anker GaN USB-C Chargers Now Available at Apple Stores Across Australia

Quick Overview

  • Anker has introduced a fresh assortment of high-speed USB-C chargers in Australia.
  • The chargers are available exclusively at Apple stores and online.
  • Power output options vary from 30W to 240W, suitable for different Apple devices and other USB-C gadgets.
  • The chargers incorporate GaN technology for expedited charging, less heat production, and more compact designs.
  • Constructed from 75% post-consumer recycled plastics, the chargers emphasize sustainability.
  • Equipped with safety features such as Dynamic Temperature Sensors and Power Tuner Chips.
  • Prices start at $59.95 and can go up to $199.95, depending on the model.

What Is GaN Technology?

A Closer Look at Gallium Nitride (GaN)

GaN (Gallium Nitride) is transforming the charging technology landscape. In contrast to traditional silicon-based chargers, GaN facilitates the development of more efficient and compact chargers. GaN is a semiconductor material that can handle higher voltages, frequencies, and temperatures, making it ideal for high-speed chargers that are smaller and can charge devices more rapidly while producing less heat.

Why GaN Represents a Leap Forward

GaN technology offers numerous advantages that exceed just quick charging:

  • Accelerated Charging: GaN enables higher power transfer rates, which means your devices can charge remarkably faster than with older chargers.
  • Compact Form Factor: Due to the efficiency of GaN components, Anker’s latest chargers are considerably more compact than their silicon-based counterparts, enhancing portability.
  • Lower Heat Generation: GaN chargers operate at cooler temperatures, minimizing overheating risks and bolstering long-term durability.

Anker’s Latest Series of USB-C Chargers

Anker’s new charger collection is crafted to address the needs of various devices. Whether you’re charging an Apple Watch, iPhone, iPad, MacBook, or other USB-C gadgets, there’s a suitable option available. The new offerings include:

  • 30W Charger with USB-C Cable – $59.95
  • 50W Dual-Port Charger – $74.95
  • 70W Triple-Port Charger – $119.95
  • 150W Quad-Port Charger – $149.95
  • 240W Quad-Port Desktop Charger – $199.95

Each charger is designed with versatility in mind, featuring multiple ports for charging several devices at once. With power outputs ranging from 30W to 240W, Anker’s new collection ensures that whether you are powering small devices like AirPods or high-demand gadgets such as a MacBook Pro, you have the right charger.

A Focus on Sustainability

Environmentally Friendly Materials

Anker has committed strongly to environmental sustainability with this new series of chargers. The housings are made from 75% post-consumer recycled plastics, lessening the dependence on virgin materials. Furthermore, the packaging is designed to be fully recyclable, in line with global initiatives to curb electronic waste.

Energy Efficiency and Safety Features

Alongside sustainability, Anker’s chargers are crafted with safety as a priority. They are equipped with Dynamic Temperature Sensors to monitor heat levels and prevent overheating. The Power Tuner Chip adjusts power output to protect connected devices from surges or overcharging, ensuring that these chargers are both eco-conscious and highly dependable.

Exclusive Launch at Apple Stores

Anker’s collaboration with Apple for the exclusive introduction of these chargers in Australia underscores the rising demand for premium tech accessories in the marketplace. Apple’s well-known retail and online presence guarantees that these chargers will be easily accessible to Australian customers seeking high-performance, sustainable charging solutions.

You can obtain these chargers directly from Apple stores throughout Australia or online via Apple’s website [here](https://www.apple.com/au/search/anker?src=alp).

Conclusion

Anker’s new range of USB-C chargers, utilizing state-of-the-art GaN technology, provides faster, more efficient charging in a smaller and more eco-friendly package. Offered in power ratings from 30W to 240W, these chargers accommodate a variety of devices, from iPhones and iPads to MacBooks and other USB-C gadgets. With a strong emphasis on sustainability and safety, these chargers are an excellent choice for environmentally conscious Australians. Now available exclusively via Apple’s retail channels, these chargers signify a remarkable advancement in charging technology.

Q&A

Q: Which devices are compatible with Anker’s new GaN chargers?

A:

Anker’s latest GaN chargers are compatible with a wide range of Apple products, including iPhones, iPads, MacBooks, Apple Watches, and AirPods. They are also suitable for any other USB-C devices, making them a flexible charging solution.

Q: What is the cost range of these new Anker chargers?

A:

The pricing for Anker’s new GaN-powered USB-C chargers starts at $59.95 for the 30W Charger with USB-C Cable and extends up to $199.95 for the 240W Quad-Port Desktop Charger, varying by model and power capacity.

Q: What advantages does GaN technology offer over traditional silicon chargers?

A:

GaN technology facilitates quicker charging, a more compact design, and decreased heat production in comparison to traditional silicon-based chargers. This renders GaN chargers more efficient and portable while ensuring they operate at cooler temperatures.

Q: Is it possible to charge several devices simultaneously?

A:

Yes, most of Anker’s new chargers feature multiple ports, allowing for the simultaneous charging of multiple devices. For instance, the 150W and 240W models come with four ports, making them ideal for users with several devices.

Q: Are these chargers environmentally friendly?

A:

Absolutely, Anker has prioritized sustainability with this lineup. The chargers are manufactured from 75% post-consumer recycled plastics, and their packaging is entirely recyclable. This approach helps to lessen the environmental impact of both the product and its packaging.

Q: Where can I purchase these chargers in Australia?

A:

These new Anker GaN USB-C chargers are available exclusively at Apple stores across Australia and through Apple’s website online.

Australia Post Enhances HR Assistance with Innovative Unified Technology Platform and ‘Front Door’ Program


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Australia Post Modernizes HR Support With Integrated Tech Platform and ‘Front Door’ Initiative

Australia Post has undertaken a major transformation of its human resources (HR) support framework. This endeavor merges various HR channels into a cohesive, streamlined “front door,” backed by a powerful technology platform from ServiceNow. The revamp aims to enhance efficiency, decrease HR query volumes, and elevate the employee experience over a three-year timeline.

Australia Post centralizes HR with new front door and tech platform

Australia Post HR transformation.

Quick Overview

  • Australia Post establishes a centralized “front door” for HR assistance.
  • The new system consolidates over 107 email accounts and five phone lines into a single point of contact.
  • ServiceNow’s HR Service Delivery (HRSD) platform is the foundation of this streamlining effort.
  • HR query volumes have been reduced by 20% in critical areas such as pay and leave.
  • Potential integration of AI features for enhanced efficiency and service provision.
  • The transformation is anticipated to span three years, with substantial progress already evident.

The Rationale Behind Australia Post’s HR Transformation

Australia Post has been a vital part of Australian logistics and communication, yet like many large organizations, it encountered obstacles in refining its internal operations. The decentralized HR support structure was proving to be ineffective. Laura Cheail, Head of People Services at Australia Post, pointed out that the previous model was neither cost-effective nor aligned with the organization’s modernization aspirations.

The inefficiencies were unmistakable: employees and managers were investing excessive time navigating a complicated HR system instead of concentrating on customer service. Acknowledging this challenge, Australia Post initiated a comprehensive overhaul of its HR support infrastructure approximately 18 months ago.

Launching the Unified “Front Door” for HR Services

Cheail indicated that Australia Post has brought its HR services together under a “single front door” model, referred to as People Services. This new interface, supported by the ServiceNow HR Service Delivery (HRSD) platform, allows employees to obtain HR assistance in a more effective manner.

“We’ve established a solid foundation for service delivery,” Cheail remarked. Employees no longer have to navigate various HR channels; they now have just one point of contact, whether via the HRSD portal or by calling the singular phone line.

The extent of the consolidation was notable. Previously, Australia Post had over 107 email addresses and five distinct phone lines for HR support, which resulted in confusion and inefficiencies. By narrowing this down to a single communication line, Australia Post has simplified the query resolution process for employees while also improving its internal metrics.

Immediate Advantages: Decreased Query Volumes

The effects of this consolidation have been considerable. Australia Post has successfully redirected 20 percent of HR query volumes from phone inquiries to the HRSD portal, alleviating some pressure from its support teams. Furthermore, the organization has observed a 20 percent decline in pay-related and leave-related queries and a 45 percent drop in time and attendance inquiries over a six-month timeframe.

However, Cheail also noted an uptick in the complexity and volume of employee relations inquiries, which have increased by 20 percent year-on-year. To address this, Australia Post has shifted existing resources to manage these more complicated cases.

AI’s Future Role in HR Support

Looking ahead, Australia Post intends to augment its HR services by integrating generative artificial intelligence (AI) into its ServiceNow platform. This technology could assist with tasks such as case summarization, streamlining the time spent on manual activities like sorting knowledge articles or managing case documentation.

Cheail stated, “We aim to provide greater value in every interaction [with staff] that we have.” By utilizing AI, Australia Post seeks to free up capacity within its HR teams, allowing them to concentrate on more strategic tasks and enhancing the overall employee experience.

Looking Ahead: Year Two and Beyond

The transformation is ongoing, with the focus for the second year on further improving service and customer experience. Australia Post’s objective is to make HR interactions as smooth as possible, ensuring that staff can allocate more time to serving customers instead of dealing with HR inquiries.

The three-year plan offers opportunities for continuous enhancements, particularly through AI and other emerging technologies, ensuring that Australia Post continues to modernize its HR operations in accordance with its broader business goals.

Conclusion

Australia Post’s HR transformation represents a pivotal move towards modernizing its internal operations. By simplifying HR interactions through a unified “front door” and utilizing ServiceNow’s HRSD platform, the organization has already experienced a reduction in query volumes. The impending introduction of AI capabilities is set to further boost efficiency, enabling personnel to dedicate more attention to delivering superior customer service.

Q&A: Important Questions Regarding Australia Post’s HR Transformation

Q: Why did Australia Post decide to revamp its HR support system?

A:

Australia Post recognized that its decentralized HR model was ineffective and lengthy for staff, thereby impacting customer service. The transformation aims to streamline HR processes, making them more cost-efficient and user-friendly.

Q: What does the “front door” initiative entail?

A:

The “front door” initiative involves consolidating HR services into a single point of contact, comprising a unified HRSD portal and one dedicated phone line, replacing the earlier system of over 107 email addresses and five phone lines.

Q: How has the new system affected HR query volumes?

A:

Following the implementation of the new system, Australia Post has successfully reduced HR query volumes by 20 percent in areas such as pay and leave. Additionally, time and attendance inquiries have decreased by 45 percent over a six-month period.

Q: What is ServiceNow’s role in this transformation?

A:

ServiceNow’s HR Service Delivery (HRSD) platform is the backbone of the entire transformation, allowing Australia Post to consolidate services and offer a more efficient HR support system.

Q: How will AI be incorporated going forward?

A:

Australia Post plans to integrate AI into its HR systems to support functions like case summarization, reducing time spent on manual processes, enabling HR teams to engage in higher-value tasks, and enhancing the employee experience.

Q: What are the forthcoming steps in Australia Post’s HR transformation?

A:

In the second year, the emphasis will be on improving service quality and customer experience. Australia Post also intends to investigate additional AI functionalities to enhance efficiency and service delivery.

Q: What is the duration of the transformation?

A:

The complete transformation is projected to take three years. Significant advancements have already been made in the first year, with further enhancements planned for the years ahead.

How Designer Transport Enhanced Operational Efficiency by as Much as 30%


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How Cloud Technology Enhanced Designer Transport’s Efficiency by 30%

Designer Transport, an Australian logistics frontrunner, has realized operational efficiencies of up to 30 percent through the adoption of a cloud-based warehouse management system (WMS). The firm, which offers third-party logistics (3PL) and last-mile delivery for prominent retailers like Temple & Webster, Castlery, Life Interiors, and Zanui, is utilizing advanced technology to optimize its operations.

Quick Overview

  • Designer Transport encountered up to 30% efficiency improvements via a cloud-based WMS.
  • The system facilitates scalability without a proportional increase in staffing and expenditures.
  • Cloud solutions provide flexibility, user-friendliness, and remote access for staff.
  • AI and innovative technologies are being investigated to further boost operational efficiency and expedite market responsiveness.
  • Deployment was accomplished within six weeks, ensuring minimal disruption to customers.

Adopting a Cloud-Based WMS for Growth

Designer Transport partnered with its third-party logistics provider D3 Logistics to initiate a digital transformation by adopting the Infor cloud-based warehouse management system. Managing Director Moe Zayden stated that this transition has been crucial for enabling the company to scale operations without a corresponding rise in staffing and operational expenses.

“The ability to execute the same functions and outputs at increased volumes, with fewer resources, is the principal benefit of this implementation,” Zayden articulated. This has been vital in addressing the increasing needs of their retail partners, including well-known brands like Temple & Webster and Castlery.

Flexibility Offered by Cloud Solutions

The choice to transition to a cloud-based infrastructure has empowered Designer Transport to remain nimble, particularly in variable market situations. Zayden emphasized the adaptability of cloud systems, pointing out that they enable staff to work remotely and easily manage the system, a significant benefit over conventional on-premise solutions.

“We’ve had team members previously using on-prem systems who found them stiff and unwieldy,” Zayden stated. In contrast, cloud technology is significantly more user-centric and flexible.

Cloud-based warehouse management enhances logistics efficiency by 30%

Rapid Six-Week Deployment with Minimal Interference

A notable achievement of this implementation was the short duration necessary to launch the system. Within merely six weeks, Designer Transport successfully integrated the cloud-based WMS into its operations, and by the seventh week, the company resumed normal business for its clients.

“By week seven, we were enhancing operations and delivering our standard services to clients without significant disruption,” Zayden remarked. This swift rollout was crucial in guaranteeing that customers experienced no delays or interruptions in service.

Effortless Integration with ERP Systems

The Infor WMS integrates flawlessly with the enterprise resource planning (ERP) systems used by Designer Transport’s clientele. This ensures that all data remains consistent and precise, allowing clients to concentrate on their primary business functions, such as sales, without facing logistical complications.

“The integration guarantees that all information flowing through is precise and consistent, which is essential for our clients,” Zayden noted.

Investigating AI and Emerging Innovations

Designer Transport is not merely focusing on cloud solutions. The company is now exploring artificial intelligence (AI) and other emerging technologies to further improve its operational efficiency. Zayden shared that AI will be deployed where it is most applicable to the business, ensuring it enhances value rather than being introduced for technology’s sake.

“It’s vital to utilize AI appropriately and in relevant areas,” Zayden stated. “We’re continually searching for strategies to enhance speed to market and efficiency, and AI will factor into that.”

Achieving a Balance Between Efficiency and Speed

A primary motivation for Designer Transport’s ongoing advancements is the interplay between efficiency and speed. Zayden highlighted, “At times, efficiency and speed align closely. We’re persistently exploring strategies to elevate both, ultimately benefiting our clients.”

By adopting AI and other cutting-edge technologies, Designer Transport aims to sustain its competitive advantage in the dynamic logistics industry while providing even greater value to its clients.

Conclusion

Designer Transport has effectively utilized a cloud-based warehouse management system to attain operational efficiencies of up to 30%. This system has permitted the company to manage increased shipment volumes without a substantial rise in staffing or costs. Furthermore, the organization is investigating AI and other emerging technologies to refine its logistics processes and enhance speed to market. With a swift six-week deployment, Designer Transport minimized client disruption, which has been a key element of its success.

Q&A: Essential Queries Regarding Designer Transport’s Cloud-Based Transition

Q: What technology did Designer Transport implement to achieve these efficiency improvements?

A:

Designer Transport introduced the Infor cloud-based warehouse management system (WMS), which helps streamline operations by enhancing inventory control, labor assignment, billing, and analytics.

Q: What advantages does the cloud-based system offer Designer Transport’s operations?

A:

The cloud-based system provides flexibility, allowing employees to access it remotely. It also integrates effortlessly with clients’ ERP systems, ensuring accurate and consistent data flow. Most importantly, it supports scalability, enabling the company to handle increased shipment volumes without proportional rises in staffing and resources.

Q: How long did the implementation take?

A:

The implementation was completed in just six weeks, and by week seven, Designer Transport was fully operational with minimal disruption to clients.

Q: What role does AI play in Designer Transport’s future initiatives?

A:

AI will be strategically utilized to enhance operational efficiency and speed to market. Zayden emphasized that AI will be employed where it is most applicable and valuable, rather than being adopted merely for the sake of technology.

Q: What other advantages did Designer Transport realize from switching to a cloud-based system?

A:

Aside from scalability and flexibility, the cloud-based WMS is more user-friendly for staff compared to traditional on-premise systems. It also aids the company in maintaining agility, addressing its clients’ growth and operational requirements.

Medibank Enhances Immediate Intervention Strategies to Retain Insurance Clients


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Quick Read

  • Medibank has enhanced its data platform by adopting Salesforce Data Cloud, allowing for immediate responses to customer behaviors, such as the intention to cancel memberships.
  • Data Cloud facilitates tailored customer experiences by merging data from various sources to construct comprehensive customer profiles.
  • Marketers are now equipped to coordinate interconnected customer journeys across different engagement channels, aiming for more consistent and customized interactions.
  • For over ten years, Medibank has utilized Salesforce technology, with Data Cloud playing a pivotal role in its marketing initiatives.
  • The upgraded platform allows for proactive retargeting of customers who explore insurance options without completing purchases, provided they have opted in for communication.

Medibank’s Data Enhancement: Improving Real-Time Customer Engagement

Medibank, a prominent health insurer in Australia, is adopting advanced data technologies to significantly enhance its interactions with members. With the enhancement of its customer data infrastructure to Salesforce Data Cloud, the organization can now respond contextually in “near real-time” to member actions, such as when someone considers canceling their membership.

Medibank integrates real-time customer intervention with Salesforce Data Cloud

Salesforce Data Cloud: The Core of Medibank’s Marketing

Salesforce Data Cloud functions as a customer data platform (CDP), amalgamating information from both Salesforce and external systems to enhance personalized customer engagement across various channels. This upgrade enables Medibank’s marketing team to create interconnected customer experiences, greatly enhancing the consistency and relevance of their interactions.

Leah Cassidy, Medibank’s Orchestration Lead, articulated that the Data Cloud assists the marketing division not only in personalizing customer interactions but also in progressing toward delivering more consistent, experience-focused engagement. “Data Cloud is our basis for being able to orchestrate connected customer experiences,” Cassidy remarked.

Customized Customer Interactions Across Channels

Data Cloud empowers Medibank to construct a comprehensive customer profile that merges offline data with online behavior, offering a holistic view of each customer. This allows Medibank to act on specific customer interactions, such as when a member visits the ‘cancel my membership’ page on their site. With this consolidated data, Medibank can intervene promptly, providing personalized content or responses based on the customer’s profile, life stage, and preferences.

For example, if a member expresses interest in alternative insurance products but does not finalize a purchase, Medibank can proactively retarget them using the integrated insights from Data Cloud, assuming they have given permission for such outreach.

Over a Decade of Collaboration with Salesforce

For more than ten years, Medibank has relied on Salesforce technology, and the company’s Head of Marketing Technology and Orchestration, Jon Goh, is of the opinion that Data Cloud is crucial for the future of their marketing strategies. “It lies at the heart of our marketing framework and marketing operations,” Goh stated at a recent Salesforce Agentforce conference in Sydney. He highlighted that the platform delivers a singular view of marketing, facilitating more intricate, data-driven campaigns.

Medibank first implemented Salesforce’s Marketing Cloud to enhance member experiences. With the introduction of Data Cloud, the organization now possesses the resources to provide real-time interactions enriched with contextual awareness, boosting customer satisfaction and loyalty.

Implications for Medibank Customers

For customers of Medibank, this data-centric strategy translates to more personalized and timely interactions. Whether it’s an email promoting better-fitting products or a call addressing a member’s concerns prior to policy cancellation, Data Cloud enables Medibank to remain engaged and relevant to its members’ needs. This proactive approach may be vital in retaining customers within a highly competitive insurance landscape.

Conclusion

Medibank is making considerable strides in enhancing its customer experience by upgrading its data foundation with Salesforce Data Cloud. This advancement allows the health insurer to tailor customer interactions in real-time, aiding in the retention of members who might be contemplating departure. By integrating data from offline and online sources, Medibank can formulate a cohesive profile for each customer, enabling marketers to provide timely, pertinent, and consistent experiences across various channels. With Salesforce technology at its center, Medibank is well-positioned to bolster customer retention through these proactive, data-informed efforts.

Q&A

Q: What is Salesforce Data Cloud?

A:

Salesforce Data Cloud is a customer data platform (CDP) that consolidates information from Salesforce and third-party systems. It enables businesses to personalize customer interactions by forming unified customer profiles and utilizing this data across diverse engagement channels.

Q: How does Medibank leverage Salesforce Data Cloud?

A:

Medibank capitalizes on Salesforce Data Cloud to customize customer experiences in “near real-time” by integrating online and offline data. This allows Medibank to respond contextually to member actions, such as contemplating membership cancellation, and to proactively retarget customers interested in other offerings.

Q: How long has Medibank collaborated with Salesforce technology?

A:

Medibank has been utilizing Salesforce technology for more than ten years. They initially adopted Salesforce’s Marketing Cloud to enhance member experiences, and with the inclusion of Data Cloud, they have improved their capacity to deliver real-time, contextually enriched interactions.

Q: How does this upgrade benefit Medibank customers?

A:

The upgrade positively affects Medibank customers by enabling more personalized and timely interactions, such as addressing a member’s intention to cancel or suggesting relevant products based on their browsing activity. This ensures that customers receive more pertinent and consistent messaging, boosting overall satisfaction.

Q: Can Medibank retarget customers who browse other insurance products?

A:

Yes, Medibank can proactively retarget customers who explore other insurance offerings without completing a transaction, provided customers have consented to such communication. This is achieved by utilizing insights from Salesforce Data Cloud to facilitate more targeted follow-ups.

Q: How does Data Cloud enhance marketing strategies at Medibank?

A:

Data Cloud improves marketing strategies by providing insights into customer segmentation and behavior, allowing marketers to refine existing experiences or develop new ones. It also ensures a more consistent implementation of personalized campaigns across various channels, enhancing the overall customer experience.

La Trobe University Adopts Ambitious ‘AI-First’ Approach


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La Trobe University Embraces ‘AI-First’ Approach for a Brighter Future

La Trobe University AI-first initiative

In Brief:

  • La Trobe University is implementing an ‘AI-first’ approach to boost innovation, research, and the student experience.
  • AI will be woven into curricula to effectively prepare graduates for a workforce increasingly driven by AI.
  • Collaborations with Microsoft and CyberCX will facilitate digital transformation and enhance cybersecurity initiatives.
  • Programs will include AI-centric training for both staff and students, skill development initiatives, micro-credentials, and scholarships.
  • La Trobe strives to merge innovation with strong data security practices in partnership with Microsoft.

La Trobe’s AI-First Initiative: A Pioneering Move

La Trobe University has unveiled an ambitious ‘AI-first’ initiative intended to transform its educational and operational framework. This innovative project aims to harness the capabilities of artificial intelligence (AI) to elevate innovation, enhance research output, augment staff effectiveness, and enrich the student experience throughout the institution.

The university intends to incorporate AI into its educational programs, equipping graduates for an increasingly AI-centric workforce. This strategy mirrors a wider shift within global higher education as institutions adapt to rapid technological advancements. In conjunction with this initiative, La Trobe will encourage staff to embrace AI technologies, utilizing new tools to advance scientific inquiry and expertise across varied fields.

Collaborative Efforts with Microsoft and CyberCX

La Trobe University collaborates with Microsoft and CyberCX for AI initiative

To actualize this vision, La Trobe University has partnered with technology leader Microsoft and cybersecurity specialist CyberCX. Over the forthcoming three years, these collaborations will furnish essential resources, such as guest lectures, industry participation, and scholarship provisions. Moreover, this alliance will foster careers in cybersecurity, fund digital evolution, and provide industry-acclaimed certifications along with micro-credentials to arm students with vital, practical skills.

Vice-Chancellor Professor Theo Farrell emphasizes that La Trobe aims to be the preferred university for students, employers, and stakeholders in pursuit of AI-ready talent. “Technology, particularly AI, opens up tremendous opportunities for our community, and we aspire to lead in embracing and implementing these revolutionary technologies,” said Farrell. His vision showcases the university’s dedication to remaining ahead in global educational and technological developments.

Innovation Balanced with Security

While the university is enthusiastic about AI’s potential, it remains vigilant regarding security concerns. La Trobe’s Chief Information Officer (CIO), Shainal Kavar, underscored the necessity of embedding security at every level of their digital transformation efforts. Kavar elaborated that the university is dedicated to ensuring that its initiatives are supported by strong security protocols, especially concerning data protection and privacy.

Kavar cited an instance where the university’s legal department employed AI tools to address complex security and privacy issues, illustrating how AI can serve as a valuable asset in confronting real-world challenges. Furthermore, La Trobe collaborates closely with Microsoft to ensure that innovation and security coexist, enabling students and staff to access new technologies safely.

AI Proficiency Programs for Staff

To guarantee AI’s effective adoption across its activities, La Trobe University is launching various training initiatives designed for staff education. According to Ali Juma, the university’s Change and Engagement Lead for Responsible AI Adoption, these programs encompass an AI proficiency initiative aimed at cultivating a fundamental understanding of AI among employees.

The AI proficiency initiative represents just one facet of a comprehensive strategy to prepare staff to utilize AI competently in their roles. Juma commented that this effort aspires to empower staff to appreciate AI’s potential alongside the specific actions the university is taking for secure and responsible implementation.

Digital Team Skills Initiative

In partnership with Microsoft, La Trobe plans to initiate an ‘Enterprise Skills Initiative’ tailored specifically to advance the capabilities of its digital team. This program will ensure that La Trobe’s digital system and personnel are adequately equipped to meet the challenges of an AI-enhanced future. By enhancing the digital team’s skill set, the university aims to foster a smoother and safer integration of AI into its academic and operational structures.

Conclusion

La Trobe University is making a significant leap forward by adopting an ‘AI-first’ approach that seeks to transform its educational and operational methodologies. With strategic alliances with Microsoft and CyberCX, the university is poised to create an AI-enhanced environment for students and staff, all while emphasizing security. Additionally, La Trobe is introducing multiple training programs and proficiency initiatives to ensure its workforce is capable of navigating AI effectively. This audacious step positions La Trobe as a frontrunner in AI education, geared up to cultivate the next wave of AI-competent professionals.

Q&A: Dissecting La Trobe’s AI-First Initiative

Q: What does La Trobe’s ‘AI-first’ strategy signify?

A:

La Trobe’s ‘AI-first’ strategy signifies its dedication to incorporating artificial intelligence into every aspect of its operations, encompassing its curriculum, research endeavors, and administrative tasks. The primary objective is to prepare the university for a future shaped by AI, ensuring that its students and staff possess the necessary skills to excel in an AI-centric world.

Q: What role will Microsoft and CyberCX have in this initiative?

A:

Microsoft and CyberCX will act as crucial collaborators, providing La Trobe with resources including guest lecturers, industry-certified training, scholarships, and cybersecurity knowledge. These partnerships will facilitate La Trobe’s rapid digital transformation, encourage careers in cybersecurity, and offer students certifications recognized by industry leaders.

Q: How will this strategy benefit students?

A:

Students will gain from a curriculum enriched by AI, priming them for a future workforce where AI competencies are increasingly sought after. They will also have access to scholarships, micro-credentials, and career pathways in the AI and cybersecurity fields, aided by partnerships with industry giants like Microsoft and CyberCX.

Q: What steps is La Trobe implementing to ensure data security?

A:

La Trobe is collaborating closely with Microsoft to guarantee that all AI implementations are supported by robust security measures. The university is particularly committed to safeguarding data privacy and ensuring all new technologies are protected against potential cyber threats.

Q: How will staff be prepared to use AI effectively?

A:

La Trobe is introducing an AI proficiency program for all staff that will impart foundational knowledge regarding AI and its applicability within the university. Furthermore, specialized training programs will be provided to assist staff in understanding and utilizing AI tools in their everyday tasks.

Q: What is the Enterprise Skills Initiative?

A:

The Enterprise Skills Initiative is a program launched in conjunction with Microsoft to elevate the skills of La Trobe’s digital team. This initiative is designed to ensure that the university’s digital infrastructure and personnel are well-equipped to support the integration and application of AI technologies.

Q: How does this strategy position La Trobe University within the global education arena?

A:

By endorsing an ‘AI-first’ strategy, La Trobe University establishes itself as an innovative institution at the cutting edge of AI advancements. This initiative not only benefits its students and faculty but also enhances its standing as a leading provider of AI education both domestically and internationally.

EU Directs Apple to Stop Geo-Blocking on Services Such as the App Store


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EU Directs Apple to Cease Geo-Blocking Activities

EU instructs Apple to eliminate geo-blocking in services like App Store

Summary:

  • The European Union is urging Apple to put an end to geo-blocking on platforms such as the App Store, Apple Arcade, and iTunes.
  • The European Commission has pinpointed various geo-blocking tactics it considers potentially unlawful.
  • Apple has a month to present a strategy to mitigate these issues.
  • Geo-blocking limits digital content accessibility according to a user’s geographic position, often leading to varying prices and availability.
  • The EU’s goal is to eradicate these practices to foster an integrated digital market throughout Europe.

Understanding Geo-Blocking and Its Importance

Geo-blocking refers to the limitation of access to specific digital content based on a user’s location. For instance, an individual in Australia might enjoy less access to offerings on Apple Music or the App Store compared to someone in Europe or the United States. Additionally, geo-blocking frequently results in price differences dictated by location, raising issues regarding fairness and consumer rights.

For many years, geo-blocking has emerged as a controversial topic, especially within the European Union, where initiatives have been undertaken to develop a more cohesive digital marketplace. The EU has consistently pushed for the removal of obstacles preventing consumers from accessing products and services across borders among its member nations.

The EU’s Action Against Apple’s Geo-Blocking

The European Commission has recently adopted a firm position against Apple’s geo-blocking practices. Platforms like the App Store, Apple Arcade, iTunes Store, Apple Music, and Books have been singled out for implementing geographical restrictions, with the Commission suggesting these may violate EU competition regulations.

Margrethe Vestager, the European Commissioner for Competition, has openly criticized geo-blocking. She argues that no enterprise, regardless of its size, should partake in practices that unjustly discriminate against consumers based on their nationality or residence. The EU is especially worried that geo-blocking is curtailing consumer alternatives and raising costs for users in select areas.

Apple Faces One-Month Deadline

The European Commission has allotted Apple one month to draft a plan to alleviate the apprehensions surrounding its geo-blocking tactics. Should Apple not comply, it might confront enforcement actions from national regulators within the EU.

This marks another instance of the EU taking a stand against a major tech corporation for anti-competitive behaviors. In recent times, the bloc has levied fines and compelled adjustments in the operations of companies like Google and Amazon within its jurisdiction. Apple now finds itself under the EU’s scrutiny in the ongoing endeavor for a fair digital marketplace.

Potential Implications for Consumers

If Apple adheres to the EU’s directives, consumers may experience several shifts, especially regarding the accessibility and pricing of digital content throughout Europe. For instance, content that was once confined to specific regions may become available to users across the continent. Furthermore, price standardization may take place, resulting in users from different nations paying closer prices for identical content.

For Apple users in regions outside Europe, such as Australia, the EU’s actions could establish a precedent. While the EU’s legal authority does not extend to Australia, global technology firms often tweak their policies universally to ensure uniformity. This could mean that Australians might eventually reap the benefits of similar initiatives, potentially gaining access to content that was previously restricted or priced differently.

The EU’s Focus on Geo-Blocking

The elimination of geo-blocking is a key component of the European Union’s strategy for a Digital Single Market. This initiative seeks to establish a seamless digital environment across all EU member states, enabling consumers to access digital products and services without barriers based on their location.

Historically, the EU has enacted regulations to eradicate geo-blocking for physical items like electronics or clothing; however, digital content has proven to be a more complex challenge. The EU’s actions against Apple are part of a wider movement aimed at extending the advantages of a unified market into the digital field, ensuring that consumers can make cross-border transactions without undue restrictions.

Summary:

The EU has instructed Apple to cease its geo-blocking practices on platforms like the App Store, Apple Arcade, and iTunes. The EU is convinced that these practices unjustly restrict consumer access to digital content based on geographic location, inflating prices and limiting availability. Apple must respond to the EU’s concerns within a month or risk facing enforcement actions. Although the focus is largely on Europe, the outcome could have worldwide repercussions, potentially impacting Australian consumers in the future.

Q: What is geo-blocking, and how does it impact users?

A:

Geo-blocking is a method where companies limit access to particular digital content or services based on a user’s geographical location. This often leads to variations in content availability and pricing for users in different regions. For example, an Australian user may not be able to access the same films or applications offered in the US or Europe.

Q: Why is the EU concerned about Apple’s geo-blocking practices?

A:

The EU contends that geo-blocking practices restrict consumer choices, raise prices, and generate unjust market conditions. By limiting content access based on location, companies like Apple may be infringing on EU competition laws, which seek to promote a more integrated digital marketplace throughout Europe.

Q: What is the timeframe for Apple to respond to the EU’s requests?

A:

Apple has been granted a one-month period to provide a solution addressing the EU’s concerns regarding geo-blocking. Should Apple fail to offer a satisfactory resolution, it could become subject to enforcement actions from national regulators throughout Europe.

Q: Will these developments affect Apple users in Australia?

A:

Even though the EU’s legal jurisdiction is limited to Europe, international tech firms like Apple usually revise their policies globally for uniformity. If Apple introduces major adjustments to its geo-blocking approaches in Europe, Australian consumers could ultimately experience similar advantages, such as greater access to content and more consistent pricing.

Q: What overarching goal is the EU pursuing with its crackdown on geo-blocking?

A:

The EU’s objective is to shape a Digital Single Market where consumers can engage with products and services across borders freely without restrictions. The crackdown on geo-blocking is part of this strategy, aimed at dismantling digital barriers and ensuring that consumers enjoy equal access to digital content throughout the EU.

Q: Which other companies has the EU scrutinized for anti-competitive behavior?

A:

In recent years, the EU has scrutinized several prominent tech firms, including Google and Amazon, for anti-competitive actions. These cases often revolve around issues related to market dominance, unfair pricing, and breaches of data privacy. Apple now joins the ranks of companies facing EU examination in its pursuit of a more equitable digital marketplace.

Orica Unveils Generative AI to Transform IT Service Desk Operations


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Orica Employs Generative AI to Revamp IT Service Desk Operations

Orica, a worldwide forefront in explosives and blasting technologies, has made a significant move to transform its IT service desk functions by incorporating generative AI using ServiceNow’s Now Assist tools. Following a two-year transformation journey, the company is now enjoying the advantages of automation, chatbot functionalities, and AI-driven self-service to improve both employee and customer interactions.

Quick Overview

  • Orica merged generative AI with ServiceNow’s Now Assist to optimize IT service desk functions.
  • The firm transitioned from a decade-old ServiceNow instance to a fresh setup after a 12-month re-platforming initiative with Thirdera.
  • AI tools such as incident summarization, resolution note creation, and AI search have shown promising early results.
  • Orica’s virtual agent deflection rate increased from 18% to 94%, leading to a substantial decrease in service desk demands.
  • The integration seeks to lower Mean Time to Resolution (MTTR) and broaden AI application in other IT operations sectors, including event management.
  • Future aspirations include multilingual AI support, with the technology potentially accommodating up to 12 languages.

Orica’s Path to Generative AI Integration

Orica initiated its journey to modernize IT operations two years ago. With a legacy ServiceNow instance that had become outdated, the company opted to reimplement the platform for a more effective and streamlined system. This re-platforming project, completed in partnership with ServiceNow ally Thirdera, spanned 12 months and positioned Orica back to an “out-of-the-box” ServiceNow configuration.

“Around two years ago, we chose to reimplement ServiceNow, and we undertook a 12-month re-platforming process with Thirdera to restore us to that greenfield out-of-the-box position,” stated Bradley Hunt, Orica’s Manager of DevOps and Regional Apps, during the ServiceNow World Forum Melbourne 2024.

Leveraging AI in IT Service Management

Upon completion of the re-platforming, Orica swiftly capitalized on the latest AI advancements. Within 18 months, the company introduced a variety of new functionalities, including a virtual agent, lifecycle events for HR and legal services, cloud discovery, and event management, among others. The deployment of these tools marked Orica’s initial foray into the realm of AI.

Initially, the organization tested external large language models (LLMs) through Azure OpenAI services, developing proof-of-concept AI tools integrated into their IT Service Management (ITSM) workflows. These preliminary experiments highlighted the potential advantages of AI integration in simplifying routine service desk tasks.

Now Assist: AI-Enhanced Functionalities

Orica transitioned to ServiceNow’s native generative AI suite, Now Assist, to further bolster its functionalities. The company promptly deployed capabilities such as incident summarization, resolution note creation, and AI search within six weeks.

“We were able to utilize [a ServiceNow accelerator] program, and within six weeks we implemented incident summarization, resolution note generation, and AI search [driven by Now Assist],” Hunt disclosed.

While the initial AI features such as resolution note generation provided only marginal time benefits, other features like live chat summarization and AI search quickly gained popularity among users. The ability to swiftly seek solutions, such as resetting a password, without traversing multiple knowledge articles was especially advantageous.

Enhancing Virtual Agent Effectiveness

A key success has been the effect of AI on Orica’s virtual agent. The deflection rate—the frequency with which the virtual agent successfully resolves an issue autonomously—surged dramatically from 18% to 94%. This enhancement has alleviated the burden on human service desk agents, allowing them to concentrate on more intricate tasks. Moreover, the interaction success rate of the virtual agent has doubled, augmenting user satisfaction.

“When observing the virtual agent [independently], the deflection rate [has escalated] from 18 to 94 percent, [which] is an extraordinary rise,” Hunt emphasized.

Minimizing Mean Time to Resolution (MTTR)

A critical metric Orica is attentively monitoring is the Mean Time to Resolution (MTTR), which gauges the speed of incident resolution. Even though the Now Assist tools had been recently operational for two months during Hunt’s presentation, Orica had already recorded a one-day decrease in MTTR across all incidents.

“We’re two months into this, [and] we’ve already reduced a day [from MTTR]. That’s across all incidents,” Hunt noted.

Future Goals: Widening AI Utilization in IT Operations

In the future, Orica aims to broaden its application of generative AI across additional areas of IT operations beyond ITSM. The company is investigating the potential utilization of AI for event management, software asset management, and other vital IT functions. Additionally, Orica seeks to boost AI’s multilingual support capabilities, enhancing its effectiveness in servicing the company’s global operations.

“Service management is excellent, but can we extend it to other realms of IT operations? Are we able to handle alerts, event management, and summarization of those?” Hunt inquired, underscoring the company’s long-term ambition for AI integration.

The plan entails further enhancements in deflection rates and the prospective launch of additional AI-driven features throughout Orica’s IT environment.

Conclusion

Orica’s integration of generative AI via ServiceNow’s Now Assist tools is redefining how the company oversees its IT service desk operations. With a concentration on automation, chatbots, and AI-enabled search, Orica has already experienced considerable advancements in areas such as virtual agent deflection rates, MTTR, and general service desk efficiency. As the organization continues to diversify its AI applications across other IT operations, the future appears bright for further improvements and cost reductions.

Q&A

Q: What is Now Assist, and in what ways is Orica using it?

A:

Now Assist is a collection of generative AI tools from ServiceNow intended to enhance IT operations by automating tasks such as incident summarization, resolution note generation, and AI-driven search. Orica employs Now Assist to improve its IT service desk, facilitating faster issue resolutions and lessening the burden on human agents.

Q: How has AI integration influenced Orica’s service desk efficiency?

A:

The inclusion of AI has substantially enhanced Orica’s service desk efficiency. For instance, the virtual agent’s deflection rate soared from 18% to 94%, meaning that significantly fewer tickets necessitate human interaction. This has contributed to easing the workload for service desk agents and increased user satisfaction.

Q: What obstacles did Orica encounter in AI implementation?

A:

A significant challenge was the transition from a decade-old, customized ServiceNow instance to a greenfield configuration. This process spanned 12 months and required collaboration with ServiceNow partner Thirdera. However, the re-platforming was crucial for enabling the new AI functionalities.

Q: What does Orica envision for future AI integration?

A:

Orica anticipates broadening AI’s application beyond IT service management into other IT operational areas, such as event management and software asset management. The company is also prioritizing advancements in AI’s multilingual capabilities to serve its global operations more effectively.

Q: Has AI contributed to reducing the Mean Time to Resolution (MTTR) for incidents?

A:

Yes, Orica has already recorded a one-day decrease in MTTR across all incidents within just two months of deploying Now Assist tools. The organization expects further enhancements as it continues optimizing its AI capabilities.

Q: In what ways is AI search benefiting Orica’s employees and customers?

A:

AI search allows users to discover solutions more efficiently without sifting through numerous knowledge base entries. For example, employees can instantaneously seek answers to common inquiries like “How do I reset my password?” and receive a summarized response, enhancing both speed and satisfaction.

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ESSSuper Faces Legal Battle with Tech Firm Iress Regarding Contract Controversy


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ESSSuper Initiates Legal Action Against Tech Firm Iress Regarding Contractual Dispute

ESSSuper is in Federal Court contesting with Iress over tech contract issues

Snapshot

  • ESSSuper has launched a civil case against Iress alleging contract violations.
  • The Victorian superannuation fund accuses Iress of several “material violations” and misrepresentations.
  • Iress refutes the allegations and continues to deliver the contracted services.
  • The conflict has escalated to the Federal Court, with no clear resolution presently available.
  • This case illustrates the risks tied to outsourcing essential services within the financial industry.

Context: The Contractual Engagement

At the end of 2019, Emergency Services & State Super (ESSSuper), which caters to Victorian government employees and emergency services staff, delegated its back-office technology and administration tasks to Iress, a prominent developer of financial services software. This decision was anticipated to improve digital systems for both employers and members. However, since that time, the collaboration between ESSSuper and Iress has significantly declined, culminating in a legal confrontation that has now arisen in the Federal Court.

The Legal Conflict: Accusations and Assertions

ESSSuper has recently lodged a civil case against Iress and its affiliate Financial Synergy Holdings, alleging “material contract violations” and misrepresentations before the contract was finalized. ESSSuper claims that these violations have caused considerable inconvenience to its members and financial detriment to the fund, necessitating expenditure of “time and resources” on external services to address persisting challenges.

According to ESSSuper, despite numerous endeavors to resolve the matters through direct communication and the dispute resolution protocols specified in the contract, Iress has not fulfilled its obligations. Consequently, the fund’s board felt it had no choice but to pursue legal recourse.

In a declaration, ESSSuper highlighted that it does not engage in litigation lightly, particularly in light of its member-centric philosophy. Nevertheless, the substantial ongoing difficulties compelled the board to seek court intervention.

Iress’ Position

Iress has categorically rejected the allegations. In a financial report released to the Australian Securities Exchange (ASX), the firm asserted that it “disputes the accusations leveled against it and will present a defence per the court’s schedule.” Despite the legal proceedings, Iress continues to deliver the agreed-upon services to ESSSuper as the legal matter progresses through the judicial system.

Effects on Members and the Superannuation Sector

The legal confrontation between ESSSuper and Iress has garnered attention across the wider superannuation and financial services landscape. While outsourcing essential back-office functions is commonplace for superannuation funds, this incident underscores the potential hazards associated with service providers allegedly failing to uphold their contractual commitments.

The disruptions stemming from the alleged breaches have reportedly “considerably inconvenienced” ESSSuper members, prompting concerns over the reliability of outsourced technology solutions within the superannuation sphere. As more funds pursue operational efficiencies through external providers, this case could serve as a cautionary illustration for other superannuation boards.

What’s on the Horizon?

As the case advances in the Federal Court, both sides are engaged in a critical dispute. For ESSSuper, this lawsuit is a pivotal attempt to safeguard its members’ interests and recover losses incurred. For Iress, defending itself is vital to preserving its standing as a trustworthy technology provider for financial firms.

With no resolution yet available, the Australian financial services sector will remain keenly observant of the developments in this case, as its outcome may establish a benchmark for future contractual conflicts between superannuation funds and their service providers.

Recap

ESSSuper has brought a case against Iress in the Federal Court, alleging that the technology provider has committed contractual breaches and misrepresentations leading to “loss and damage” for both the super fund and its members. Despite efforts to resolve the dispute via the methods outlined in the contract, ESSSuper contends that Iress’ shortcomings left them with no choice but to seek legal action. Iress continues to deny the claims and fulfill its contractual duties, though the future of the court proceedings remains unclear. This situation serves as a warning to other superannuation funds regarding the perils of outsourcing vital financial services.

Q: What is the function of ESSSuper?

A:

ESSSuper operates as a Victorian government-sponsored superannuation fund catering to employees of government entities and emergency services. It manages retirement funds and delivers pension services to its members.

Q: What prompted ESSSuper to sue Iress?

A:

ESSSuper has claimed that Iress has violated their contractual agreement and made misrepresentations prior to the contract’s execution. The fund states that these violations have imposed significant inconvenience on its members and led to financial setbacks, requiring ESSSuper to utilize third-party services for remediation.

Q: How has Iress reacted to the claims?

A:

Iress has refuted the allegations put forth by ESSSuper, asserting that it will mount a defence in court. The company continues to provide the services specified in its contract with ESSSuper amidst the ongoing legal dispute.

Q: What consequences has this legal dispute had for ESSSuper members?

A:

ESSSuper reports that the alleged violations by Iress have caused its members substantial inconvenience. The fund has had to allocate extra resources to tackle the issues, though specific impacts on members’ experiences remain vague.

Q: What implications does this case hold for the superannuation and financial services sectors?

A:

The case emphasizes the risks linked to outsourcing crucial back-office operations within the superannuation domain. A ruling in favour of ESSSuper by the court could prompt tighter oversight of technology providers and a reevaluation of outsourcing practices across the industry.

Q: What are the potential results of this legal action?

A:

The court may decide in favour of ESSSuper, possibly leading to Iress being ordered to pay damages or offering some form of restitution. Conversely, Iress might successfully contest the claims, allowing the existing contract to proceed without additional legal complications. Regardless of the outcome, this case is poised to set a precedent for similar disputes in the future.

Q: What measures did ESSSuper undertake before filing the suit?

A:

ESSSuper asserts that it made efforts to address the concerns through direct dialogue and by employing the dispute resolution processes included in its contract with Iress. However, the absence of a satisfactory resolution resulted in the fund deciding to pursue legal action.

Queensland Data Centre Operator iseek Purchased in $400 Million Transaction


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Concise Overview

  • Asset management firm HMC Capital is set to acquire data centre provider iseek for $400 million.
  • iseek manages seven co-location data centres located in Queensland, South Australia, and New South Wales.
  • This acquisition follows HMC Capital’s $1.9 billion takeover of Global Switch Australia, strengthening its data centre assets.
  • iseek services more than 500 clients and aims to enhance its IT capacity from 6MW to 34MW.
  • The acquisition will be incorporated into HMC’s DigiCo Infrastructure REIT, which is expected to be launched on the Australian Stock Exchange (ASX).
  • DigiCo Infrastructure will supervise 13 tier 1 and 2 hyperscale and co-location data centres in Australia and North America.

HMC Capital Acquires iseek for $400 Million

Queensland Data Centre Operator iseek Acquired in $400M Deal

iseek’s Growing Presence in Australia

Queensland-based data centre operator iseek has been acquired by asset management firm HMC Capital for a value of $400 million. With a network of seven co-location data centres distributed across Queensland, South Australia, and New South Wales, iseek has emerged as a key player in Australia’s data centre sector.

Currently, iseek caters to over 500 clients, with an existing IT capacity of 6MW. The company has plans to significantly ramp up its overall capacity to 34MW. This acquisition is expected to facilitate iseek’s growth, laying a robust groundwork for further advancement in the Australian market.

HMC Capital’s Expanding Data Centre Holdings

This acquisition is the latest initiative by HMC Capital to reinforce its foothold in the Australian data centre landscape. Merely two weeks earlier, HMC Capital announced it would acquire another significant entity, Global Switch Australia, for a total of $1.9 billion.

Both acquisitions will be integrated into a new real estate investment trust (REIT) known as DigiCo Infrastructure, which HMC intends to list on the Australian Stock Exchange (ASX). DigiCo Infrastructure will encompass a total of 13 tier 1 and 2 data centres, not only within Australia but also extending to North America.

Incorporating iseek’s data centres into DigiCo’s portfolio will enable HMC Capital to enhance its footprint in the booming hyperscale and co-location data centre markets, which are being driven by rising demand for cloud services, data storage, and digital solutions.

The REIT Vision

DigiCo Infrastructure is designed to leverage the surging demand for data infrastructure on a global scale. By listing this trust on the ASX, HMC Capital aims to draw in investors interested in digital infrastructure, a sector that has exhibited exceptional resilience and growth potential.

HMC’s clear strategy positions DigiCo Infrastructure as a central player within the hyperscale data centre market. Through its acquisitions of iseek and Global Switch Australia, DigiCo will provide various services to clientele in Australia and North America, offering both co-location and hyperscale solutions.

iseek’s Leadership Enthusiastic About Growth Initiatives

The leadership at iseek seems entirely supportive of the acquisition. In a joint statement, iseek CEO Scott Hicks and founder Jason Gomersall conveyed their positive outlook for the future. They remarked that the acquisition would “accelerate iseek’s next growth phase,” and a considerable portion of the acquisition funds will be taken in shares of DigiCo’s REIT IPO. This reflects their faith in the REIT’s investment strategy and future growth.

This move aligns seamlessly with iseek’s own ambitions to scale operations and enhance its customer base, creating a beneficial scenario for both iseek and HMC Capital.

Conclusion

iseek, a notable data centre operator with locations in Queensland, South Australia, and NSW, has been acquired by HMC Capital for $400 million. This acquisition forms part of HMC’s broader strategy to expand its data centre portfolio through DigiCo Infrastructure, a new REIT that will oversee 13 data centres across Australia and North America. The agreement is anticipated to expedite iseek’s growth and expand its capacity. This acquisition follows HMC’s recent acquisition of Global Switch Australia for $1.9 billion.

Q: What is iseek?

A:

iseek is a data centre provider based in Queensland, Australia. The company runs seven co-location data centres across Queensland, South Australia, and New South Wales, serving over 500 clients by providing IT infrastructure, including cloud services and data storage.

Q: What does HMC Capital’s acquisition of iseek mean for the Australian data centre market?

A:

HMC Capital’s acquisition of iseek reflects a growing interest in Australia’s data centre infrastructure, particularly in the sectors of co-location and hyperscale facilities. With HMC acquiring both iseek and Global Switch Australia, the company positions itself as a key player in the region’s digital infrastructure market, which is anticipated to experience significant growth in the coming years.

Q: What is DigiCo Infrastructure?

A:

DigiCo Infrastructure is a real estate investment trust (REIT) established by HMC Capital to oversee its data centre portfolio. DigiCo will eventually manage 13 tier 1 and 2 hyperscale and co-location data centres across Australia and North America, inclusive of iseek’s facilities. DigiCo anticipates listing on the ASX, allowing investors to purchase shares in the trust.

Q: Why are data centres becoming such a strategic investment?

A:

Data centres are essential infrastructure in today’s digital economy. The escalating demand for cloud services, data storage, and digital solutions has resulted in businesses and governments increasingly relying on data centres for their IT requirements. This trend has rendered data centres a highly appealing investment for asset managers like HMC Capital, especially as the digital economy keeps expanding globally.

Q: How will the acquisition affect iseek’s customers?

A:

iseek’s customers will likely not notice immediate changes due to the acquisition. In fact, the deal is expected to accelerate the company’s growth and enhance its capacity from 6MW to 34MW. This increase could translate to improved services and greater capacity for existing clients in the near future.

Q: What are the future growth prospects for DigiCo Infrastructure?

A:

DigiCo Infrastructure is well-situated for growth, particularly with the rising demand for digital infrastructure. With 13 data centres operating across Australia and North America, DigiCo possesses a strong base to capitalize on the growing need for hyperscale and co-location data services. Furthermore, the listing of DigiCo on the ASX will provide access to capital, propelling its growth ambitions even further.