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OPPO Enco Air3 Wireless Earbuds Review


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OPPO Enco Air3 Wireless Earbuds, Bluetooth 5.3, Noise Cancelling, Wireless Charging, Low Latency, Large Capacity Battery, IP54 – Purple

Google Broadens Availability of Remarkable New Video Model Veo 3 to Over 70 Countries – Now Ready for Testing


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Quick Read: Essential Insights

  • Google’s Veo 3 AI video technology is now operational in over 70 nations, including Australia.
  • Veo 3 produces video content along with synchronised audio from a straightforward text input.
  • Features include cinematic camera movements, character consistency, and editing based on prompts.
  • Gemini Pro and Ultra subscribers can utilize Veo 3 through the Flow web interface.
  • Veo 3 facilitates lip-synced speech, background sounds, and music creation in English.
  • Pro users are allowed 10 generations per month; Ultra users have 125 generations available monthly.
  • Video export capabilities go up to 1080p, although higher resolutions may require longer rendering times.

Veo 3 Expands Globally: AI Video with Audio Now Accessible in Australia

Google’s latest advancement in creative AI, Veo 3, is now accessible in 71 countries — including Australia — empowering creators with state-of-the-art AI video production capabilities. The highlight? Veo 3 not only animates visuals but also creates high-quality, synchronised audio comprising voice, music, and environmental sounds, all generated from a single text input.

Google Veo 3 AI Video Model with Audio Now Available in Over 70 Countries

Text-to-Video with Authentic, Native Audio

The era of silent AI-generated videos has come to an end. Veo 3 marks a significant advancement by embedding audio directly into the video creation process. Creators can now weave captivating narratives with dialogue that is lip-synced, background sounds such as lively urban noises, or tailor-made music that complements the scene’s atmosphere and narrative tone.

This breakthrough is particularly advantageous for content creators, educators, and filmmakers who wish to prototype or brainstorm swiftly without the need for separate voice recordings or sound effects.

Cinematic Camera Movements for a Polished Professional Look

Veo 3 features sophisticated camera simulation capabilities, enabling users to incorporate dynamic zooms, pans, dolly moves, and more. These cinematic tools empower inexperienced users to produce videos that appear professional — no film school necessary.

This paves the way for fresh creative opportunities for YouTubers, TikTok creators, indie filmmakers, and marketers seeking high production values without steep costs.

Consistency of Objects and Characters Across Frames

A prevalent issue with previous AI video generators was visual inconsistency. Characters might alter their appearance, or objects could change between frames. Veo 3 resolves this challenge by ensuring visual consistency throughout entire clips, even when reference images are employed. This leads to a more fluid and cohesive storytelling experience.

Editing and Control Based on Prompts

Veo 3 accommodates iterative editing through adjustments to prompts. Users can alter tone, visual aesthetics, or even the positioning of objects by fine-tuning their input. It also enables personalisation — allowing users to use their own voice, face, and body as references for character animation or to eliminate unwanted components.

These functionalities provide a degree of customisation typically reserved for professional post-production software, now entirely powered by AI.

Accessing Veo 3 via Gemini and Flow Platforms

Veo 3 is available for Gemini Pro and Ultra subscribers. While mobile access is still in the works, both subscription levels can engage with the tool on desktop through Flow. Pro users receive 10 generations each month, whereas Ultra subscribers benefit from an increased allowance of 125 generations per month.

Each generation consumes 100 AI credits and produces two variants by default. Additional credits are presently available only to US-based Ultra users at a considerable cost — $10 for 1,000 credits.

Exploring Veo 3: Its Actual Capabilities

In a hands-on test, a prompt depicting a futuristic cityscape with a neon-haired character strolling through a holographic street yielded a visually breathtaking 10-second video clip. The video exhibited lifelike lighting, smooth camera movement, city background sounds, and a character that distinctly stated, “This city never sleeps.”

The generation process was rapid — occurring in seconds — and allowed for 720p downloads immediately. Upscaling to 1080p took a few minutes, indicating potential for those requiring high-resolution output for professional purposes.

View the Resulting Veo 3 Video


Insights from Industry Experts

Tom Hume, Director of Product Management at Google DeepMind, referred to Veo 3 as a “game-changer,” highlighting its ability to lower the barriers to professional-grade video creation by synchronising audio and visuals in a unified generation process.

Conclusion

Veo 3 is redefining standards in AI-driven creativity. By merging realistic visuals with authentic audio — all derived from a text prompt — it empowers Australian creators to generate cinematic content with ease. Whether you are a content creator, educator, or entrepreneur, this tool provides an accessible and potent means to realise your ideas. As the technology progresses, anticipate broader language inclusion and more intuitive controls. For the time being, Veo 3 offers a fascinating preview into the future of storytelling guided by artificial intelligence.

Q: What is Veo 3, and how is it different from previous AI video models?

A:

Veo 3 is Google’s newest AI video generator that incorporates synchronised audio — including dialogue, environmental sounds, and music — into videos created from text prompts. Unlike earlier versions, it provides lip-synced speech and cinematic camera motions, enhancing realism and immersion in the content.

Q: How can I access and utilise Veo 3 in Australia?

A:

Australian users can engage with Veo 3 via the Flow interface with a Gemini Pro or Ultra subscription. After signing in, users can input prompts and directly generate videos from the platform.

Q: What type of content can I create using Veo 3?

A:

You can produce short films, promotional videos, teaching materials, social media content, and more. Veo 3 accommodates a wide variety of genres and styles, featuring tools for lip-syncing, object consistency, and cinematic narrative techniques.

Q: What are the current limitations of Veo 3?

A:

At present, Veo 3 only generates audio in English. Furthermore, AI credit purchases are restricted to US Ultra subscribers. Some users might initially find the Flow interface challenging, and 1080p exports might require several minutes.

Q: How many video generations do I receive monthly?

A:

Gemini Pro users are entitled to 10 generations each month, while Gemini Ultra subscribers receive 125. Each generation utilizes 100 AI credits and produces two video variants.

Q: Am I able to use my own voice, face, or body in the generated videos?

A:

Yes. Veo 3 allows referencing your own voice, face, or body for character animation or to personalise video content. This is ideal for crafting avatars or branded material with a unique touch.

Q: Is Veo 3 appropriate for professional applications?

A:

Definitely. With capabilities for cinematic camera controls, uniform visuals, and synchronised audio, Veo 3 is appropriate for professional uses in advertising, media production, and education. However, longer render times for higher resolution outputs and credit limitations should be considered in production plans.

Q: Where should I go to start?

A:

Head to gemini.google or flow.google and log in with a Gemini Pro or Ultra account to begin utilizing Veo 3.

Galaxy Buds FE Graphite Wireless Earphones Review


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Galaxy Buds FE | Graphite | Wireless Earphones, Main Unit | Samsung Genuine Domestic Genuine Product | SM-R400NZAAXJP

Amazon Tests AI-Created Audio Summaries to Assist Shoppers in Listening Before Making a Purchase


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Quick Overview

  • Amazon is piloting AI-generated audio summaries for various product pages.
  • This feature evaluates product information, customer feedback, and online resources.
  • Currently accessible to a select group of users in the US via the Amazon app.
  • Users can press “Hear the highlights” to listen to the audio summaries.
  • This is part of Amazon’s larger AI initiative, which includes Alexa+ and Rufus.
  • It aligns with a growing trend of AI adoption by technology leaders like Google and Meta.
Amazon launches AI-created audio summaries for online shoppers

Amazon Adopts AI Audio Summaries to Improve Shopping Experience

Amazon has commenced testing an innovative feature that utilizes artificial intelligence to create concise audio summaries for products listed on its platform. This advancement is designed to deliver a more engaging and accessible shopping experience, allowing customers to listen to important product highlights prior to making a purchasing choice.

Functionality of the AI Audio Summaries

The AI-driven audio summaries aim to provide succinct overviews of products by collating information from product descriptions, authentic customer reviews, and related online materials. These summaries can be accessed through a “Hear the highlights” button in the Amazon mobile application. Presently, this feature is in trial phase with a limited group of users in the United States, with an extensive rollout anticipated in the near future.

Enhancing Accessibility and Convenience

By allowing customers to listen rather than read, Amazon seeks to accommodate users who are visually impaired or who favor audio content. It additionally offers a hands-free option for busy shoppers who might be engaged in multiple tasks. This strategy corresponds with the increasing demand for more user-friendly and accessible digital experiences.

Part of Amazon’s Comprehensive AI Strategy

The audio summaries form a segment of Amazon’s extensive AI integration strategy, which encompasses recent improvements to Alexa+, its AI-powered voice assistant. The enterprise has also rolled out Rufus, an AI shopping assistant that addresses customer inquiries, as well as Shopping Guides, which assist users in locating relevant products according to their requirements and preferences.

Alexa+ and Generative AI

Alexa+ signifies Amazon’s transition towards a more conversational and contextually aware AI experience, employing large language models for enhanced and personalized interactions. With Alexa+ and the introduction of AI audio summaries, Amazon continues to reinforce its status as a frontrunner in retail technology augmented by AI.

Tech Giants Investing Heavily in AI

Amazon’s recent initiative is part of a broader pattern among technological giants capitalizing on generative AI. OpenAI has recently advanced ChatGPT with sophisticated web browsing and shopping features, including tailored product recommendations with visuals and purchase links. Concurrently, firms like Google and Meta are deploying AI functionalities that range from virtual shopping assistants to AI-generated social media content across their platforms.

Implications for Australian Consumers

Although the trial is presently limited to US users, successful innovations typically make their way to the Australian market shortly thereafter. If successful, AI-generated audio summaries could soon become a common feature on Amazon Australia, thereby enhancing the shopping experience for consumers in the region. With increasing enthusiasm for AI-driven solutions, Australian retailers may also implement similar features to remain competitive in the e-commerce landscape.

Overview

Amazon’s experiment with AI-generated audio summaries signifies another significant advancement in e-commerce innovation. By merging convenience, accessibility, and AI-driven personalization, the feature is set to transform how customers interact with online shopping services. As Amazon and other technology giants persist in investing in generative AI, the future of retail is becoming ever more intelligent—and audible.

Q: What are AI-generated audio summaries on Amazon?

A:

These are brief audio overviews of product pages produced using artificial intelligence. They condense product descriptions, customer feedback, and pertinent online data into an easy-to-listen format accessible via the Amazon app.

Q: How can users access the audio summaries?

A:

Users can click the “Hear the highlights” button on selected product pages within the Amazon shopping application. This prompts a quick audio playback that summarizes vital product information.

Q: Is this feature available in Australia?

A:

At present, the feature is being trialed with a limited number of users in the United States. While there’s no confirmed timeline for expansion to Australia, Amazon typically extends successful features to other markets, including Australia, shortly after US evaluations.

Q: Why is Amazon incorporating audio summaries into its product pages?

A:

The intention is to enhance accessibility, improve user convenience, and create a more engaging shopping experience. It also corresponds with a broader trend toward voice-first and AI-driven engagement in e-commerce.

Q: How does this align with Amazon’s broader AI strategy?

A:

The audio feature augments Amazon’s existing AI tools like Alexa+, Rufus, and Shopping Guides. It is part of a larger initiative to leverage generative AI to foster more intelligent and personalized customer experiences.

Q: What other companies are employing AI in similar fashions?

A:

OpenAI has upgraded ChatGPT with shopping functionalities. Google and Meta are also launching AI-enhanced features such as intelligent shopping assistants, AI-generated content, and tailored ad targeting using generative AI.

Q: Can this technology aid individuals with disabilities?

A:

Indeed, AI-generated audio summaries can greatly assist users with visual impairments or learning disabilities by offering an auditory alternative to reading product information.

Xiaomi Redmi Buds 5 Pro Wireless Earphones Review


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Xiaomi Redmi Buds 5 Pro Wireless Earphones, Active Noise Cancellation Up to 52 dB,Immersive Sound, Up to 38 Hours of Music Playback, Google Fast Pair Custom EQ Modes, SBC/AAC, LC3, LDAC, Compatible

Trump Issues Warning to Apple of 25% Tariff If iPhones Aren’t Manufactured in the US


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Brief Overview

  • Donald Trump warns Apple of a 25% tariff on iPhones not produced in the U.S.
  • It’s reported that Apple is looking to move iPhone assembly from China to India for U.S. markets.
  • Trump’s demand is part of a broader initiative to return manufacturing to American territories.
  • Apple is facing logistical and financial challenges in relocating production to the U.S., such as labor expenses and insufficient advanced manufacturing facilities.
  • If production shifts domestically, iPhone prices may increase considerably, potentially benefiting Android rivals.
  • The U.S. market sells about 60 million iPhones each year, which forms a substantial part of Apple’s global total of 220 million units sold.
  • Apple might engage in negotiations with Trump to prevent tariffs or look at alternative assembly options.

Trump’s Tariff Warning: iPhones Must Be Produced in the U.S.

Trump insists Apple produce iPhones in the U.S. or incur tariffs

Former President Donald Trump has once again captured headlines by issuing a direct ultimatum to Apple Inc., stating that all iPhones sold in the United States must be manufactured domestically or incur a hefty 25% import tariff. This declaration, made through social media on May 23, 2025, adds weight to Trump’s ongoing effort to bring manufacturing jobs back to American soil.

Apple’s Global Supply Chain Goals Conflict with Trump’s Objectives

Apple has been diversifying its manufacturing operations, especially amidst increasing tensions between the U.S. and China and supply chain interruptions due to the COVID-19 pandemic. The tech giant has begun shifting part of its iPhone production from China to India by collaborating with partners like Foxconn and Pegatron. However, this transition now contradicts Trump’s call for U.S.-based manufacturing.

India’s Emerging Role in Apple’s Production Strategy

India has rapidly emerged as a pivotal location for Apple’s manufacturing efforts outside of China. According to Bloomberg, Apple amplified its iPhone production in India in 2023, producing more than $7 billion worth of devices. This strategy has been perceived as both a safeguard against geopolitical risks and a means of cutting costs.

Nevertheless, Trump’s recent remarks pose a threat to these strategic developments. The former president expressed:

“I have long ago informed Tim Cook of Apple that I expect their iPhones that will be sold in the United States of America will be manufactured and built in the United States, not India, or anyplace else. If that is not the case, a Tariff of at least 25% must be paid by Apple to the U.S.”

Is U.S. Manufacturing of iPhones Feasible for Apple?

Adequate Manufacturing Infrastructure is Absent

Despite Apple’s substantial financial capabilities, producing iPhones within the U.S. presents a significant challenge. Essential components like semiconductors, sensors, and high-tech display panels are predominantly manufactured in Asia, especially in Taiwan, South Korea, and China. The U.S. lacks the specialized infrastructure necessary for efficient assembly of these components on a large scale.

Labor Expenses Could Soar iPhone Prices

Manufacturing iPhones in the United States would bring about considerably higher labor costs. A Brookings Institution report indicates that U.S. manufacturing wages far exceed those in India or China. Should Apple transfer all production to the U.S., the retail price of an iPhone might soar by several hundred dollars, potentially steering consumers towards more affordable Android options.

Consequences for Apple, Consumers, and the Smartphone Sector

Apple May Pursue Partial Assembly or Seek Negotiations

One possible solution for Apple could be to assemble final units in the U.S. while obtaining components from abroad. It remains uncertain, however, whether this approach would meet Trump’s tariff requirements. Apple CEO Tim Cook, recognized for his diplomatic skills and connections with political figures, may attempt to negotiate a reduced tariff or a gradual manufacturing plan.

Consumer Effects: Price Increases, Restricted Supply

If the 25% tariff is implemented, Apple might transfer the extra costs to U.S. consumers. Given current iPhone sales data, the U.S. constitutes roughly 27% of the global iPhone market. A drastic price increase could dampen demand and create opportunities for Android manufacturers such as Samsung, Google, and OnePlus to gain market share.

Global Trade Strains: A Persistent Issue in Tech Production

Trump’s latest warning is part of a wider trend of trade protectionism that has characterized his political agenda. From tariffs on steel to limitations on Chinese tech enterprises, Trump has consistently advocated for local production. However, critics argue that such policies often overlook the complexities and interdependencies inherent in global supply chains.

What Lies Ahead for Apple and U.S. Technology Policy?

At this time, Apple has not publicly addressed the tariff threat. Analysts predict that private discussions will occur among Apple executives and governmental representatives. The next few months will reveal whether Trump’s ultimatum gains momentum or dissipates under political and economic strains.

Conclusion

Trump’s recent ultimatum presents a challenging scenario for Apple, compelling the company to navigate between economic viability and political compliance. A 25% tariff on iPhones not manufactured in the U.S. could profoundly affect Apple’s pricing, supply chain logistics, and consumer behavior in the U.S. As this situation unfolds, it may create precedence for how multinational corporations manage the intersection of global operations and nationalist economic policies.

Q: Why is Trump targeting Apple with a tariff?

A:

Trump aims to boost domestic manufacturing by punishing businesses that produce abroad. Apple, with its extensive operations in Asia, is a prominent example of the offshoring trend Trump seeks to counter.

Q: Is it feasible for Apple to relocate iPhone production to the U.S.?

A:

Not without difficulty. The U.S. lacks the advanced manufacturing infrastructure essential for high-volume smartphone assembly. Establishing these capabilities would require years and substantial investment, making it an impractical short-term solution.

Q: How would iPhone prices be affected if production shifted to the U.S.?

A:

Prices would likely rise considerably due to soaring labor and operational costs. Analysts predict that moving production to the U.S. could increase the retail price of an iPhone by $100–$200.

Q: Is Apple currently shifting production away from China?

A:

Yes. Apple is transitioning assembly to countries like India and Vietnam to diversify its supply chain and lessen dependence on China amidst geopolitical tensions.

Q: How many iPhones does the U.S. sell each year?

A:

Approximately 60 million iPhones are sold annually in the U.S., representing over a quarter of Apple’s total global sales.

Q: Could Android smartphones gain an advantage in this situation?

A:

Yes. Should iPhones become pricier due to tariffs or U.S. production expenses, Android devices—many of which are more affordably priced—could increase their market presence in the U.S.

Q: Has Apple reacted to the tariff threat?

A:

As of this publication, Apple has yet to release an official comment regarding Trump’s statements. However, private conversations with U.S. decision-makers are likely ongoing.

Q: Could a future administration reverse this policy?

A:

Yes. Tariff regulations can be adjusted with changes in administration. Apple might be counting on a political shift that could lessen the pressure to domesticize manufacturing.

Photo Highlights: OPSWAT Collaborates with AUSCERT for Unique Cybersecurity Roundtable


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Cybersecurity Experts from OPSWAT and AUSCERT Collaborate at Exclusive Roundtable Event

Quick Overview

  • OPSWAT and AUSCERT collaborated to host a prominent cybersecurity roundtable in Australia.
  • The focus was on protecting critical infrastructure and implementing zero trust frameworks.
  • Cybersecurity leaders from government, academia, and the private sector were in attendance.
  • The discussions included topics such as cyber resilience, emerging threats, and safeguarding data flows.
  • This partnership emphasizes Australia’s growing commitment to national cyber defense.

OPSWAT and AUSCERT Organize Strategic Cybersecurity Roundtable in Australia

Cybersecurity experts convened for a high-level roundtable in Australia, facilitated through a collaboration between OPSWAT, a global leader in cybersecurity dedicated to critical infrastructure protection, and AUSCERT, one of the nation’s earliest CERTs (Computer Emergency Response Teams). This prestigious event underscored ongoing initiatives to bolster Australia’s cyber resilience amid increasing threats.

Enhancing Australia’s Cybersecurity Defenses

The roundtable assembled specialists from governmental bodies, academic institutions, critical infrastructure firms, and the private sector. Given the rapid digital transformation in Australia and the uptick in cyberattacks targeting essential services, the timing of this event was particularly significant. Dialogues were centered around fortifying national cyber defenses, adopting Zero Trust frameworks, and enhancing threat detection and response mechanisms.

Emphasis on Critical Infrastructure Safeguarding

A pivotal theme of the event was the protection of Australia’s critical infrastructure—such as utilities, transportation, healthcare, and financial systems—from advanced cyber threats. OPSWAT demonstrated its innovative threat prevention tools designed to secure operational technology (OT) environments, including its MetaDefender platform, which offers deep content disarm and reconstruction (CDR), vulnerability evaluations, and secure data transfer functionalities.

Zero Trust Framework in Focus

Zero Trust, a cybersecurity paradigm that presumes no user or system can be automatically trusted, was a major topic of discussion. Experts shared insights regarding the challenges and best practices for deploying Zero Trust in hybrid IT-OT environments. This approach is gaining increased relevance as remote work, cloud integrations, and connected devices expand the attack surface.

Integrating IT and OT Security

A significant point stressed by OPSWAT during the roundtable was the crucial necessity to integrate IT and OT security. While IT security measures tend to be more developed, many OT environments still lack fundamental protections. This gap represents a serious risk to national infrastructure as attackers increasingly exploit OT systems to disrupt services or extort organizations.

Collaboration Between Public and Private Sectors Is Essential

Attendees at the roundtable concurred that collaboration between public and private entities is vital for enhancing Australia’s cybersecurity stance. By exchanging intelligence, coordinating countermeasures, and aligning on cybersecurity protocols, stakeholders can better position themselves to prepare for and respond to cyber incidents. AUSCERT, with its extensive experience in incident response and community engagement, plays a key role in this framework.

Developing Cybersecurity Talent

The event drew attention to the escalating need for cybersecurity professionals in Australia. Given the ongoing skills gap that hampers security operations, OPSWAT and AUSCERT highlighted the importance of workforce development, skill enhancement, and educational collaborations to create a pipeline of qualified cyber talent.

Evolving Threats and Future Challenges

The cybersecurity landscape in Australia is swiftly changing, with ransomware, supply chain infiltrations, and data breaches among the most pressing concerns. The roundtable participants discussed proactive measures for threat detection, security automation, and maintaining cyber hygiene, which can help organizations remain ahead of potential attackers. As the threat landscape grows in complexity, initiatives like these are crucial for nurturing a resilient community.

Conclusion

OPSWAT and AUSCERT’s special cybersecurity roundtable in Australia has illuminated the essential actions required to safeguard the nation’s infrastructure from escalating cyber threats. The event highlighted the significance of Zero Trust security frameworks, IT-OT convergence, and cooperation between public and private sectors. As Australia advances its digital economy, such initiatives are vital in fortifying the country’s cyber resilience and gearing up for forthcoming challenges.

Q: What was the primary aim of the OPSWAT and AUSCERT cybersecurity roundtable?

A:

The roundtable intended to unite cybersecurity leaders from various fields to work collaboratively on strategies to safeguard Australia’s critical infrastructure and bolster national cyber resilience against evolving threats.

Q: Why is Zero Trust architecture crucial in cybersecurity?

A:

Zero Trust is crucial as it dispels the notion that internal networks are inherently secure. It necessitates verification for each access request, significantly mitigating the risk of internal threats and lateral movement by attackers.

Q: How does OPSWAT aid in protecting critical infrastructure?

A:

OPSWAT offers solutions like MetaDefender, which incorporates deep content disarm and reconstruction (CDR), secure file transfer, and vulnerability assessments to safeguard OT environments from malware, data breaches, and unauthorized access.

Q: What role does AUSCERT have in Australia’s cybersecurity framework?

A:

AUSCERT is a prominent Computer Emergency Response Team in Australia providing early warning services, incident response assistance, and security bulletins. It acts as a vital connector between the academic, corporate, and governmental sectors in cybersecurity efforts.

Q: What current cybersecurity challenges does Australia face?

A:

Australia is experiencing a rise in ransomware attacks, data breaches, and vulnerabilities within supply chains. The swift growth of interconnected devices and remote work settings has broadened the potential attack surface, making proactive defense strategies increasingly crucial.

Q: What was the importance of focusing on IT-OT convergence at the roundtable?

A:

Addressing the integration of IT and OT security is vital, as many OT systems are outdated and lack solid security measures. With attackers increasingly targeting these systems, securing OT environments has become a national security imperative.

Q: How can organizations tackle the cybersecurity skills gap?

A:

Organizations can invest in training initiatives, partner with universities, and promote programs that encourage careers in cybersecurity. Upskilling current employees and offering apprenticeships can also help close the talent gap.

Q: Where can readers obtain more information about OPSWAT’s cybersecurity solutions?

A:

Further details about OPSWAT’s offerings in critical infrastructure protection and cybersecurity solutions can be found by visiting their official website or exploring additional coverage on techbest.com.au.

Wireless Bluetooth Earbuds Review


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Bluetooth Headphones, in-Ear Headphones Wireless Bluetooth 5.3 with Noise Cancelling Mic, 46H HiFi Stereo Deep Bass Earphones, IP7 Waterproof Touch Control Wireless Earbuds for iPhone/Android/Samsung

Optus Recovers, Adding 238,000 Fresh Customers in the Last Year


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Quick Overview: Optus Bounces Back with Robust Mobile-Led Growth

  • Optus gains 238,000 additional mobile subscribers in the fiscal year ending March 2025
  • EBITDA grows by 5.7% and EBIT soars 55% year-on-year
  • Prepaid brand amaysim significantly contributes to expansion
  • Mobile service revenue rises by 4.1%, with ARPU increasing by 2.4%
  • Collaborative efforts with TPG Telecom and Aussie Broadband enhance network and customer outreach
  • Taking over Circles.Life Australia broadens Optus’s service range
  • Home internet revenue sees a 3.9% increase, propelled by NBN and Fixed Wireless Access

Mobile Sector Growth Fuels Optus’s Comeback

For the full year concluded on 31 March 2025, Optus has demonstrated a notable financial recovery, driven by strong customer acquisition in the mobile sector. The company welcomed 238,000 new mobile users, comprising 52,000 new postpaid clients alongside significant contributions from its prepaid brand, amaysim, allowing the telecom operator to thrive in a fiercely competitive landscape.

EBITDA increased by 5.7%, while EBIT experienced a remarkable year-on-year leap of 55%, indicating solid profitability and greater operational efficiency. Optus’s renewed focus on value, dependability, and customer satisfaction seems to be producing positive outcomes.

Optus witnesses robust mobile growth by adding 238,000 new clients in FY2025

CEO Stephen Rue Discusses Restoring Trust and Providing Options

Stephen Rue, CEO of Optus, recognized the company’s journey of transformation and its commitment to restoring customer trust. “While there’s still progress to be made, these results indicate we are heading in the correct direction. Our mobile achievements, spearheaded by amaysim, showcase our dedication to offering Australians genuine choices in telecommunications,” Rue stated.

Rue emphasized that Optus’s focus on enhancing customer experience, ensuring network reliability, and presenting competitive solutions are fundamental aspects of its growth plan.

Mobile Revenue Increases Due to ARPU and Device Sales

The mobile division of Optus has emerged as the leading performer, with a 4.4% overall increase in mobile revenue. This includes a 4.1% rise in mobile service revenue and a 5.2% growth in mobile device sales, attributed to heightened demand for high-end smartphones. The blended Average Revenue Per User (ARPU) improved by 2.4%, signaling greater customer involvement and a move towards higher-value plans.

Performance in the Second Half

During the latter half of FY2025, mobile revenue increased by 4.2%, while EBITDA and EBIT rose by 4% and 52%, respectively. These enhancements were propelled by cost management, lower amortization, and sustained interest in mobile offerings.

Home Internet Segment Achieves Modest Progress

Optus’s home segment recorded a 3.9% revenue increase, bolstered by growth across both NBN and Fixed Wireless Access (FWA) services. NBN revenue grew by 3.5%, while FWA expanded by 9.1%, driven by higher ARPU and escalating demand for swift, adaptable home connectivity—especially in rural locales.

Strategic Alliances Stimulate Growth

Strategic partnerships and acquisitions have enabled Optus to widen its reach and service portfolio. The Multi-Operator Core Network (MOCN) agreement with TPG Telecom is expediting 5G rollout, particularly in less populated areas of Australia. This collaboration permits both companies to share mobile infrastructure, enhancing service quality and coverage.

Additionally, a renewed five-year wholesale mobile contract with Aussie Broadband extends Optus’s access to new customer demographics. Amaysim, which continues to drive growth for Optus, not only introduced NBN services over the past year but also acquired Circles.Life Australia’s customer base in February 2025—widening its share in the economical mobile sector.

Conclusion

Optus is evidently on a positive trajectory. With significant growth in mobile subscriptions, strengthened financial performance, and a strategic focus on partnerships and product differentiation, the telecom provider is confidently making a comeback. Although challenges persist—especially in rebuilding trust following previous troubles—Optus’s outlook appears promising, well-positioning it against competitors like Telstra and Vodafone within the Australian telecommunications market.

Q: What were the key factors behind Optus’s strong financial performance in FY2025?

A:

Optus’s financial outcomes were primarily influenced by advancements in its mobile sector, including a 4.1% rise in service revenue and higher ARPU. Effective cost management, enhanced customer retention, and the sale of premium devices also led to a 55% increase in EBIT.

Q: How many new clients did Optus acquire?

A:

Optus achieved an addition of 238,000 new mobile customers during the fiscal year ending 31 March 2025, including 52,000 new postpaid clients along with substantial growth from its prepaid brand, amaysim.

Q: What contribution did amaysim have in Optus’s resurgence?

A:

Amaysim played a crucial role in Optus’s customer expansion by providing cost-effective prepaid mobile services. It also launched NBN solutions and acquired Circles.Life Australia, thus further increasing its market footprint.

Q: What strategic partnerships has Optus formed recently?

A:

Optus has established a partnership with TPG Telecom via the MOCN agreement to fast-track 5G implementation in regional areas. A new five-year wholesale mobile alliance with Aussie Broadband has also been secured.

Q: How is Optus performing in the home internet sector?

A:

Home internet revenue increased by 3.9% compared to the previous year, driven by heightened adoption of NBN and Fixed Wireless Access (FWA) services. Increased ARPU in these areas contributed to the revenue boosts.

Q: What does MOCN mean, and how does it serve customers?

A:

MOCN, or Multi-Operator Core Network, enables Optus and TPG Telecom to share mobile network infrastructure. This arrangement enhances coverage and service dependability, particularly in underserved or rural regions.

Q: What measures is Optus implementing to rebuild customer trust?

A:

Optus is concentrating on enhancing customer experience, boosting service reliability, and providing increased value through competitive pricing and adaptable plans. CEO Stephen Rue has stressed the necessity of transparency and a focus on customer-centric transformation.

Q: Where can I find more information about Optus’s latest offerings?

A:

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Macquarie BFS Prepares Employees to Integrate AI Agents into Everyday Activities


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Macquarie BFS Gears Up Workforce for AI Agent Implementation

Quick Overview

  • Macquarie BFS is equipping its employees for the widespread integration of AI agents throughout the company.
  • Five to six AI agent proof-of-concept projects are currently in progress to enhance productivity.
  • Training in prompt engineering has been initiated to facilitate AI integration among staff.
  • Slack acts as the “digital headquarters” for communication and automation within BFS.
  • Collaborations with Jira, Atlassian, Microsoft, and Salesforce are reshaping workflows.
  • BFS is prioritizing high-value AI applications and strategic technology alliances.
  • Company-wide AI initiatives, such as AI-enhanced search, are actively being explored.
Macquarie BFS equips its teams to engage with AI agents

(L-R) Stephanie Hoople, head of customer success ANZ/ASEAN at Slack and Shaun Kamler, head of control tower, banking and financial services group at Macquarie Group

Adopting Agentic AI: Macquarie BFS’s Upcoming Productivity Challenge

Macquarie Banking and Financial Services (BFS) is embracing a proactive strategy for AI transformation, effectively preparing its workforce to engage with AI agents. These self-sufficient digital assistants are being tested across BFS operations with the aim of minimizing administrative duties while unlocking greater productivity.

As stated by Shaun Kamler, head of the control tower at BFS, the organization already has five to six AI agent proof-of-concept (POC) initiatives underway. These agents aim to automate repetitive tasks, allowing employees to dedicate their efforts to more strategic and valuable activities.

“We believe this will unlock the next level of productivity,” Kamler remarked at a recent financial services summit organized by Agentforce. “Teams will need to modify how they operate and communicate to maximize AI effectiveness.”

Training for the AI Age: Prompt Engineering on a Larger Scale

To prepare its workforce for this new age, BFS has introduced prompt engineering training—an essential capability for interacting with generative AI systems. This training aids staff in effectively structuring queries and inputs so that AI agents can understand and execute them properly.

Kamler highlighted the significance of rendering AI outputs “agent-ready,” cautioning that inadequately structured content dispersed across platforms like Confluence could result in AI misinterpretations or errors. “We’re aiming to democratize this capability throughout the organization,” he added.

Slack: The Central Hub Revolutionizing Workflows

Slack has become a crucial component of BFS’s digital strategy, functioning as a central hub for communication, incident management, and automated workflows. Kamler characterized Slack as the “digital headquarters” where employees can retrieve vital information and smoothly transition to action across integrated platforms.

For instance, BFS has established a public Slack channel for incident management, permitting anyone in the organization to track and respond to system issues in real time. Integrations with Atlassian’s Jira and Microsoft tools further empower teams to operate more effectively across various platforms.

However, not all integrations have been successful—an initiative to manage leave approvals via Slack did not resonate, leading BFS to concentrate exclusively on high-impact automations. Nonetheless, the platform continues to serve as a key testing ground for AI agents, including one that checks code compliance with cybersecurity protocols.

Organization-Wide AI Integration and Strategic Collaborations

In addition to internal applications, BFS is investigating enterprise-wide AI functionalities, such as intelligent search systems that utilize both structured and unstructured data. This endeavor aims to dismantle data silos and expedite decision-making across the organization.

Kamler pointed out that BFS prefers to collaborate with a limited number of strategic technology partners who are amenable to collaboration and co-development. These include Salesforce (Service Cloud, Sales Cloud) and Slack, among others.

By focusing its partner relationships, BFS ensures deeper integration and improved alignment between technological solutions and business objectives—a strategy that fosters scalable AI deployment with tangible results.

Conclusion

Macquarie BFS is establishing a foundation for a revolutionary transition towards AI-driven operations. Through staff training, AI agent experimentation, leveraging Slack for workflow automation, and cultivating strategic technology partnerships, BFS is positioning itself at the cutting edge of financial services innovation in Australia. This forward-looking strategy is set to enhance both employee productivity and organizational flexibility as AI becomes an integral aspect of daily operations.

Q: What is agentic AI, and how is Macquarie BFS utilizing it?

A:

Agentic AI pertains to AI systems that can operate independently to accomplish tasks or make decisions. Macquarie BFS is currently executing several proofs-of-concept to investigate how these agents can automate administrative responsibilities and boost productivity across the organization.

Q: How is BFS preparing its employees for AI incorporation?

A:

BFS has rolled out prompt engineering training to enable staff to communicate effectively with AI agents. Teams are also encouraged to create structured, AI-friendly content to minimize confusion and enhance the quality of AI outcomes.

Q: What role does Slack play in BFS’s AI approach?

A:

Slack functions as a primary collaboration center or “digital headquarters” at BFS. It integrates with other tools such as Jira and Microsoft systems, facilitates incident responses, and acts as a platform for deploying AI agents that assist with cybersecurity and workflow management tasks.

Q: Has BFS encountered any difficulties with AI or technology integrations?

A:

Indeed, not every integration has been successful. For instance, a Slack-based leave approval system did not resonate well with employees, prompting BFS to concentrate only on features that add substantial value to workflows.

Q: What enterprise AI projects is BFS investigating?

A:

BFS is exploring enterprise search tools powered by AI to utilize both structured and unstructured data more effectively, enhancing internal knowledge discovery and response times.

Q: Who are BFS’s principal technology collaborators in this transformation?

A:

BFS works with a select group of partners, including Slack, Salesforce (Service Cloud, Sales Cloud), Atlassian, and Microsoft. These collaborations focus on co-developing AI solutions that meet BFS’s unique needs.

Q: How does BFS evaluate the success of its AI projects?

A:

Success is assessed through enhancements in productivity, reduction of manual tasks, employee engagement, and the influence of AI integrations on business agility and operational efficiency.