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Meta and Vodafone Collaborate to Improve Video Streaming and Network Efficiency


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Meta and Vodafone Team Up to Improve Video Streaming and Network Efficiency

Quick Read

  • Meta and Vodafone enhance video streaming to increase network capacity.
  • Worldwide mobile data traffic increased by 25% within a year, primarily due to video content.
  • By the close of 2023, video made up 73% of all mobile traffic.
  • The collaboration seeks to tackle the significant expenses associated with network upgrades that telecom providers encounter.
  • Optimization led to a reduction in Meta’s data traffic on Vodafone’s UK network by a small double-digit percentage.
  • Comparable initiatives are underway with the Spanish telecommunications company Telefonica.
Meta and Vodafone optimise video to boost network efficiency

A surge in video traffic is causing network strain.

The increasing popularity of video content on platforms such as Instagram, TikTok, and YouTube has resulted in a substantial rise in data consumption on mobile networks. Ericsson’s 2024 Mobility Report indicates that worldwide traffic surged by 25 percent during the 12 months preceding the first quarter of 2024, with video content comprising an impressive 73 percent of all mobile traffic by the conclusion of 2023.

Obstacles Faced by Telecommunications Providers

Telecom providers like Vodafone have raised worries about the financial strain of enhancing their networks to handle the growing data usage. They claim that although Big Tech companies gain from these enhancements, they are not paying their fair share of the expenses. Last year, initiatives by the EU to get Big Tech to help fund 5G infrastructure hit a standstill, with minimal prospects of being revived soon.

A Pragmatic Partnership

Vodafone has adopted a “pragmatic approach” in collaborating with Meta to enhance the distribution of video content throughout its European markets. This partnership has resulted in more efficient utilization of existing network resources while maintaining a high-quality viewing experience for users. Alberto Ripepi, Vodafone’s Chief Network Officer, commended Meta’s commitment to improving network efficiency.

Results of the Trial and Upcoming Plans

In a trial carried out in April on Vodafone’s UK network, there was a noticeable reduction in Meta’s data traffic by a low double-digit percentage, which alleviated congestion in high-traffic areas such as shopping malls and transport hubs. Meta’s Vice President of Network Engineering, Gaya Nagarajan, emphasized the company’s dedication to advancing video optimization through collaborations with telecom providers, device makers, and equipment suppliers.

Expanding Collaborative Efforts

Following Vodafone’s lead, Spain’s Telefonica has also revealed its partnership with Meta to enhance video traffic delivery on its networks. These collaborations underscore a rising trend among telecommunications companies to explore innovative solutions that meet the demand for high-quality video streaming while ensuring efficient network management.

Summary

The partnership between Meta and Vodafone represents a crucial move towards tackling the issues caused by increasing video traffic on mobile networks. By enhancing video delivery, both firms are collaborating to provide an improved user experience and reduce network stress. This collaboration could become a template for other telecom providers encountering comparable challenges.

What motivated Meta and Vodafone to work together?

A:

The rising demand for video content on platforms such as Instagram, TikTok, and YouTube has resulted in a substantial increase in data usage on mobile networks. This increased demand has led Meta and Vodafone to work together on improving video delivery to effectively manage network strain.

Q: What effect did the optimization have on Vodafone’s network?

A:

The optimization resulted in a low double-digit decrease in Meta’s data traffic on Vodafone’s UK network during a trial in April. This increased capacity in high-traffic areas like shopping centers and transport hubs.

What importance does Ericsson’s 2024 Mobility Report hold?

A:

Ericsson’s 2024 Mobility Report emphasizes the significant surge in worldwide mobile data traffic, which saw a 25 percent rise over the past year. Additionally, the report observed that video made up 73 percent of all mobile traffic by the close of 2023, highlighting the influence of video usage on network demand.

Why do telecom operators worry about network upgrades?

A:

Telecom providers such as Vodafone are worried about the significant expenses involved in enhancing networks to support the growing data usage. They claim that major technology firms gain from these improvements but do not contribute adequately to the associated costs.

What were the outcomes of the European Union’s initiative for Big Tech to contribute?

A:

The EU’s plan to have major technology firms help fund 5G development encountered setbacks last year. It is unlikely to be reinstated before the year’s end, if it is ever revived.

Q: Are other telecommunications providers partnering with Meta?

A:

Spain’s Telefonica has also revealed its partnership with Meta to enhance the delivery of video traffic on its networks. This indicates an increasing trend among telecom providers who are looking for new methods to manage their networks efficiently.

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Panasonic B110 True Wireless Bluetooth Earbuds Review


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Panasonic B110 True Wireless Bluetooth Earbuds with Built-in Mic, Compact Design and Charging Case (RZ-B110WDE-K)

ANZx Enables Companies to Develop Their Ideal Strategies


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ANZx Enables Companies to Develop Their Own Ideal Strategies

ANZx gets business to create its own next-best actions

Karan Mehta at PegaWorld Inspire 2024.

Quick Read

  • ANZx improves the backend system for customer interaction.
  • Pega Customer Decision Hub (PegaCDH) implemented for personalized communications.
  • Event-driven next-best actions optimize customer interactions.
  • Achieved a 60% decrease in the duration of the next-best action lifecycle.
  • Enabling business teams to develop and evaluate their own strategies.
  • Implementing data mesh principles for distributed data management.

Introduction

In an effort to transform customer interaction, ANZx is upgrading the complexity of its backend system that supports the ANZ Plus digital-only service. This project seeks to provide customized and prompt communications by utilizing the features of the Pega customer decision hub (PegaCDH).

Pega Customer Decision Hub: The Intelligence Powering ANZ Plus

Karan Mehta, the Marketing Technology Lead at ANZx, disclosed at the PegaWorld Inspire 2024 conference that the bank had incorporated PegaCDH right from the start. Mehta clarified, “Our aim was for Pega to serve as the central intelligence, managing all customer touchpoints, with mobile being our main distribution channel.”

Event-Based Interactions to Improve Customer Experience

ANZx leverages real-time customer interactions and behaviors as prompts for communication. This strategy guarantees that customers’ first experiences with ANZ Plus are smooth. For example, if a welcome pack is not received, the deviation from anticipated communication is identified for corrective measures.

Next-Best Action Strategy

Communications that are driven by events focus on ‘next-best actions,’ a method designed to send the appropriate message at the most opportune moment through the best possible channel. Mehta notes that 47% of customers interact with at least one financial wellbeing next-best action, demonstrating successful customization of messages.

Empowering Business Teams

The next phase of ANZx’s development includes enabling business teams to develop their own next-best actions and access performance insights. By permitting these teams to contribute to the customer data model, known as the Customer Analytical Record (CAR), ANZx is promoting a more decentralized approach to data management and decision-making.

Implementing Data Mesh Principles

In accordance with data mesh principles, ANZx seeks to decentralize data management. Each domain within ANZ Plus will oversee its own data products, ensuring they are accessible throughout the organization. This approach allows business users and analysts to obtain insights tailored to their specific requirements.

Summary

ANZx is elevating customer engagement standards by leveraging PegaCDH technology and implementing data mesh principles. This approach not only customizes customer interactions but also enables internal teams to design and assess their strategies with greater efficiency.

Q: What are the objectives of ANZx with the improved backend engine?

A:

The objective of ANZx is to provide highly customized and timely communications to users of its ANZ Plus digital-only service, enhancing customer engagement and satisfaction.

Q: What is the operational mechanism of the Pega customer decision hub (PegaCDH) in this configuration?

A:

PegaCDH functions as the central intelligence, analyzing real-time customer interactions and behaviors to initiate appropriate communications and optimal subsequent actions.

What are ‘next-best actions’?

A:

Event-driven communications, known as next-best actions, are customized to deliver the appropriate message at the optimal moment through the most suitable channel, thereby improving customer experience and engagement.

How is ANZx shortening the duration of next-best actions’ lifecycle?

A:

By integrating steps such as templating and testing directly within PegaCDH instead of relying on external tools, ANZx has managed to cut the lifecycle duration of next-best actions by 60%.

Question: In what ways are business teams being given more power in this new framework?

A:

Business teams are being given the tools to devise their own optimal actions and view performance metrics by filling the customer analytical record (CAR) with pertinent data from various sources within the bank.

Q: What are the principles of a data mesh?

A:

The principles of a data mesh promote decentralized data management, where each domain is responsible for its own data products or datasets. This approach ensures these data assets are available throughout the organization, thereby preventing bottlenecks.

What advantages does data mesh provide to ANZ Plus?

A:

The data mesh configuration enables business users and analysts to access a variety of datasets throughout ANZ Plus, allowing them to create customized perspectives and obtain insights that are specific to their requirements.

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Technics True Wireless Earbuds Review


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Sony WF-C500 True Wireless Headphones Review


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Sony WF-C500 True Wireless Headphones – Up to 20 Hours Battery Life with Charging case – Voice Assistant Compatible – Built-in mic for Phone Calls – Reliable Bluetooth® Connection – Orange

Insignia Financial Reveals Ambitious New Cybersecurity Plan for a New Beginning


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Insignia Financial Introduces New Cybersecurity Initiative | TechBest

Insignia Financial Unveils New Cybersecurity Plan

Quick Read

  • Insignia Financial embarks on a new chapter in cyber security investment.
  • An ASX-listed superannuation fund is looking for a new head of cyber security.
  • Allocated budget and operational framework for the new cybersecurity strategy.
  • The existing cyber team is crucial in protecting assets.

Insignia Financial, a superannuation fund listed on the ASX, is making substantial progress in its cyber security initiatives by allocating resources to a thorough upgrade of technology and procedures. This ambitious action marks the onset of a renewed dedication to enhanced security and resilience within the company.

New Cyber Security Leadership

Insignia Financial is seeking a new head of cyber security strategy and governance as part of its forward-thinking approach. The chosen candidate will be responsible for designing the company’s cyber security framework, with the support of a dedicated budget and an approved operating model.

The job listing emphasizes this position as a chance for a new beginning, allowing the incoming leader to influence the future direction of cyber security at Insignia Financial.

Existing Cybersecurity Framework

Appointed as the general manager of cyber security in October, James Ng is currently spearheading the overall strategy. His leadership ensures that the cyber team plays a crucial role in protecting the organisation’s information assets and reducing cyber risks.

Insignia Financial plans 'fresh start' for cyber strategy

A New Beginning for Cyber Resilience

The newly appointed head of cyber security will play a crucial role in developing a strong framework that enhances resilience against cyber threats. This position involves not only upholding current standards but also advancing the company’s abilities to tackle future challenges.

The company’s proactive approach underscores its commitment to upholding the highest standards of security and safeguarding its members’ information and assets.

Summary

Insignia Financial’s commitment to a new wave of cybersecurity signifies a major advancement in boosting resilience and defense. By recruiting fresh leadership and designating specific resources, the firm is well-prepared to tackle and surmount upcoming cyber threats adeptly.

What is the primary objective of Insignia Financial’s newly implemented cyber strategy?

The primary objective is to enhance security and resilience by updating the organization’s technology and procedures.

Who is currently heading the cyber strategy at Insignia Financial?

James Ng, the general manager of cybersecurity, has been leading the overall strategy since October.

What kind of support will be available to the new head of cybersecurity?

A: The new leader will receive a specific budget and an authorized operating model, allowing them to establish a strong cybersecurity structure.

Why has Insignia Financial decided to invest in this new strategy?

The goal of the investment is to enhance resilience against cyber threats and to protect the organization’s information assets effectively.

Q: In what ways does this approach advantage the members of Insignia Financial?

By strengthening the security framework, the company guarantees improved safeguarding of members’ data and assets against possible cyber threats.

Where can an individual submit an application for the role of head of cyber security?

Interested candidates can apply via job portals like Seek by looking up CISO positions or visit TechBest for the latest information.

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Discover New Strategic Value: The Influence of the Essential Eight on Businesses


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Discover New Strategic Value: The Influence of the Essential Eight on Businesses

Quick Read

  • The ACSC’s Essential Eight framework has the potential to establish Australia as a leader in cyber security.
  • 38% of information technology leaders anticipate a rise in cybersecurity budgets for 2024.
  • Businesses ought to steer clear of merely ticking boxes and instead embrace a strategic approach to compliance.
  • Privileged Access Management (PAM) can improve security and productivity.
  • Using a platform strategy could help avoid expensive vendor consolidations in the future.
  • Taking a comprehensive approach to the Essential Eight will enhance value and maintain continuous compliance.
The Essential Eight Is An Opportunity To Drive New Strategic Value Into The Enterprise

The Expense and Intricacy of Cybersecurity

One of the main challenges related to the ACSC’s Essential Eight framework is the increased cost. Research conducted by Andrew Milroy at Focus Network revealed that 38% of IT leaders anticipate a rise in their cyber security budgets for 2024. The Security Leader’s Peer Report by Panaseer indicates that enterprise security teams typically utilize an average of 76 security tools. In Australia, most companies are positioned between stage one (“focus on prevention alone”) and stage two (“limited access management and visibility across the network”) on the four-stage path to achieving cyber security maturity.

This could result in an increase in tools aimed at enhancing cyber security maturity, which could introduce complexity and inefficiencies amid Australia’s unprecedented shortage of cyber security professionals. Businesses need to implement a strategic plan to comply with the Essential Eight framework and advance their cyber security maturity rapidly.

Tactical Adherence and Absolute Trustworthiness

Meeting the requirements of the Essential Eight should extend past merely fulfilling checklists or using compliance as a strategy. For instance, numerous elements of the Essential Eight encourage organizations to adopt a zero-trust mentality concerning identity, emphasizing the principle of least privilege. Instead of taking a minimalistic approach, implementing Privileged Access Management (PAM) can offer enhanced visibility, enable secure remote access, satisfy compliance criteria, and streamline user management as the organization grows.

Adopting a zero trust approach not only satisfies compliance requirements but also increases the IT environment’s value to the business, enabling organizations to be prepared for future compliance needs.

Preventing the Necessity of Merging Vendors

PwC research indicates that Australian organizations are more confident than the global average about possessing the “appropriate quantity of cyber security technology solutions.” Nevertheless, they still rank low on the maturity scale. A deficiency in strategic planning could result in a quickly expanding and expensive environment that becomes challenging to manage efficiently.

Taking a platform-based strategy for cyber security, where one provider handles various elements of the Essential Eight, can avert future projects aimed at consolidating vendors. This method centralizes critical security management tasks, thereby requiring fewer resources and minimizing possible coverage gaps. It provides a more transparent view of the overall cyber security expenses and aids in enhancing cost efficiency.

Having fewer vendors and platforms can accelerate incident responses, which is a critical goal of the Essential Eight and sound business practice. Consolidated identity security data enables faster incident correlation, evaluation, and reaction, thereby reducing potential harm from breaches.

Platforms also enhance agility by seamlessly integrating with existing tools such as Microsoft controls. With regular updates from a reliable platform provider, organizations can stay ahead of new threats, consistently maintaining a strong security stance.

Strategic Importance Beyond Meeting Requirements

The Essential Eight framework has motivated numerous enterprises to rapidly enhance their cyber security maturity for compliance purposes. Nonetheless, simply fulfilling the minimum standards may turn the cyber security setup into a sunk cost.

On the other hand, organizations that approach the Essential Eight as an opportunity for a comprehensive and strategic framework will not only stay compliant but also acquire a valuable asset that continuously benefits the entire organization.

Summary

The ACSC’s Essential Eight framework provides Australian businesses with the chance to excel in global cyber security. By focusing on strategic implementation instead of merely fulfilling requirements, using technologies such as PAM, and adopting a platform approach to prevent future integration challenges, organizations can substantially improve their cyber security maturity. This comprehensive perspective not only ensures compliance but also offers lasting benefits, turning cyber security from an expense into a strategic advantage.

Q: Could you explain what the Essential Eight framework is?

The Essential Eight is a series of fundamental strategies created by the Australian Cyber Security Centre (ACSC) to aid organizations in enhancing their cyber security stance.

Q: What causes the potential for extra expenses with the Essential Eight?

As organizations work to comply with the Essential Eight guidelines, they might implement additional tools, thereby escalating complexity and expenses. This is particularly difficult due to Australia’s limited availability of cyber security professionals.

Q: In what ways can Privileged Access Management (PAM) assist in meeting the requirements of the Essential Eight framework?

PAM offers improved visibility and secure remote access, ensuring compliance standards are met. It facilitates scalable user management and adheres to zero-trust principles, thereby increasing the overall value of the IT environment.

Q: What advantages come with implementing a platform strategy for cyber security?

A platform strategy centralizes critical security elements, lowers resource demands, minimizes coverage gaps, accelerates incident response, and effortlessly integrates with current tools, providing continuous updates and threat intelligence integration.

How does having fewer vendors affect the time it takes to respond to incidents?

Fewer vendors lead to integrated identity security data, allowing for faster incident correlation, assessment, and coordinated responses. This reduces potential damage from breaches.

Q: What does a holistic approach to the Essential Eight entail?

A comprehensive approach entails considering the Essential Eight as a chance for strategic advancement rather than mere adherence to regulations. This guarantees continuous value enhancement and turns cybersecurity into a strategic asset.

Skullcandy Push Active True Wireless Earbuds Review


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