Quick Overview

• Webjet Group has appointed Oonagh Flanagan as its inaugural Chief Marketing Officer.
• The organization aims for brand expansion and digital advancement.
• Flanagan will lead marketing initiatives throughout Australasia.
• Utilization of artificial intelligence will enhance marketing operations.
• Flanagan comes with experience from Funlab, boosting her role at Webjet.

New Appointment Promotes Innovation

Oonagh Flanagan.

Webjet Group has proclaimed the appointment of Oonagh Flanagan as its first-ever Chief Marketing Officer in Australia. This action represents a crucial development in the company’s plan to enhance brand expansion and innovation in the digital arena.

Strategic Development in Australasia

Per CEO and Managing Director Katrina Barry, this appointment is a key component of Webjet’s independent path as an ASX-listed travel entity. Flanagan will oversee the marketing strategy for Webjet OTA in Australia and New Zealand while furthering loyalty programs throughout the Webjet Group.

“We are embarking on a new chapter of brand expansion and digital advancement, and this position is vital for accelerating our FY30 strategy across Australasia,” Barry expressed.

Leveraging Technological Capabilities

The position is designed to harness the complete capability of Webjet’s marketing technology framework. Data-derived insights will be employed to boost customer interaction and fortify the brand throughout Australasia. The introduction of artificial intelligence is also planned to enhance marketing effectiveness, personalization, and productivity.

Flanagan’s Impressive Background

Flanagan is transitioning to Webjet from Funlab, which manages entertainment venues such as Strike and Holey Moley. Her accomplishments in promoting brand expansion through Martech and data at Funlab render her an excellent choice for this new position at Webjet.

“Her successful history at Funlab, where she achieved notable brand growth through martech and data, positioned her as a leading candidate,” Barry commented.

Recap

The appointment of Oonagh Flanagan as Chief Marketing Officer by Webjet Group signifies a strategic move towards digital advancement and brand expansion. With a robust foundation in Martech and data-centric marketing, Flanagan is poised to enhance Webjet’s marketing strategies and investigate AI-driven efficiencies.

Questions & Answers

Q: What is Oonagh Flanagan’s primary responsibility at Webjet Group?

A: As the Chief Marketing Officer, Flanagan will direct marketing strategies in Australia and New Zealand, concentrating on brand expansion and loyalty initiatives.

Q: What makes this appointment important for Webjet Group?

A: It signifies a new phase of brand expansion and digital advancement for Webjet as a separate ASX-listed travel entity.

Q: In what ways will technology be incorporated into Flanagan’s new role?

A: The role entails utilizing data-driven insights and AI to improve marketing effectiveness, personalization, and productivity.

Q: What kind of experience does Flanagan bring to Webjet?

A: She has comprehensive experience from Funlab, where she successfully propelled brand growth using martech and data.

Q: What are Webjet Group’s aspirations for the future?

A: The organization intends to fast-track growth and drive innovation throughout marketing, loyalty, digital platforms, and ecommerce, consistent with its FY30 strategy.

Brief Overview

• Ingenia has effectively incorporated Dayforce to enhance HR and payroll operations.
• The rollout replaced four previous systems, including Preceda.
• Dayforce enables Ingenia to swiftly address staffing demands in its tourism sector.
• The platform facilitates payroll processing eight hours sooner than prior.
• Continuous feedback from users and ongoing improvements have been key to the project’s success.
• Ingenia employs Power BI dashboards for immediate payroll insights.

Modernizing HR and Payroll Systems

Ingenia, an ASX-listed frontrunner in the holiday and residential community industry, has made notable progress in enhancing its HR and payroll procedures by implementing Dayforce. The transition, finalized in August 2023, involved merging four distinct systems into one unified platform.

(L-R) Rebecca Ford, Hayley Nuttall (both Ingenia), Dan Stewart (Magnisol).

Reason for Change

The motivation for adopting Dayforce stemmed from two factors: the looming retirement of Ingenia’s current payroll software, Preceda, and a need to simplify HR interactions for frontline employees. Head of people and culture, Hayley Nuttall, highlighted the necessity of reducing complexity in employee roles to allow more time for engagement with residents and guests.

Employee-Focused Implementation

Ingenia’s strategy was notably inclusive, involving frontline staff in the decision-making process for technology selection. After evaluating options between Dayforce and SuccessFactors, employees were invited to vote on their preferred features, ensuring the selected system aligned with their needs. This collaborative method has been crucial in fostering user acceptance.

Implementation Hurdles and Optimization

The deployment of Dayforce began as a minimum viable product, permitting Ingenia to refine operations following implementation. HR systems lead, Rebecca Ford, noted the continued challenge of adjusting to ongoing changes. Ingenia’s rapid expansion had surpassed its systems, necessitating a strategic pause to realign priorities and processes.

Enhanced Payroll Efficiency

Since the introduction of Dayforce, Ingenia’s payroll processing has become more streamlined, with payments issued eight hours sooner than with Preceda. The previous system’s lack of integration required repetitive data entry, a challenge now addressed by Dayforce’s efficient operations.

Data-Driven Decision Making

The integration of Dayforce with Power BI offers Ingenia’s holiday park leaders timely insights into payroll and staffing requirements. This real-time data enables the company to modify staffing levels based on tourist demand, optimizing operations and minimizing unnecessary wage expenses.

Conclusion

Ingenia’s shift to Dayforce marks a considerable technological upgrade in its HR and payroll procedures. The initiative highlights the significance of employee engagement and flexible strategies in successfully implementing new systems within an organization.

FAQ

Q: Why did Ingenia opt for Dayforce instead of other platforms?

A:

Ingenia chose Dayforce for its extensive features and alignment with the company’s requirements, as validated through employee feedback and preference voting.

Q: In what ways has Dayforce enhanced payroll processing for Ingenia?

A:

Dayforce has improved payroll processing efficiency, permitting payments to be completed eight hours earlier and removing the redundant data entry previously needed by the old system.

Q: What challenges did Ingenia encounter during the Dayforce implementation?

A:

Ingenia faced complications linked to rapid growth and the imperative for continuous optimization of processes, necessitating adjustments to align systems with changing business requirements.

Q: How does Dayforce support Ingenia’s tourism efforts?

A:

Dayforce delivers real-time payroll information through Power BI integration, enabling Ingenia to adapt staffing levels in response to tourist demand and manage operational expenses effectively.

Q: How did employee feedback influence the system selection?

A:

Employee feedback played a vital role in the selection process, ensuring that the chosen platform fulfilled the needs of its most frequent users, thus enhancing user buy-in and facilitating smoother implementation.