Matthew Miller, Author at Techbest - Top Tech Reviews In Australia - Page 29 of 92

State of MarTech: The Advancement of Digital Experience


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The Transformation of Digital Experiences in Australian Financial Services

The Transformation of Digital Experiences in Australian Financial Services

Quick Overview

  • Customisation is now an essential objective in financial services marketing.
  • NOW Finance aims for smooth customer journeys by integrating its martech resources.
  • Brighter Super seeks lifelong member involvement through tailored digital interactions.
  • Both companies leverage technology and storytelling to strengthen customer connections.

Customisation in Financial Services

Rising competition in the financial services industry, coupled with escalating customer expectations for bespoke experiences, has established customisation as a fundamental element of contemporary marketing tactics. For Australian entities like NOW Finance, this necessitates investing in powerful marketing automation and campaign execution capabilities.

Chris Maccan, who became part of NOW Finance five years prior, recognised the necessity to unify their disjointed martech tools. Initially utilising Braze and HubSpot independently, they opted to centralise workflows within HubSpot to create a seamless customer journey.

Digital Transformation in Financial Services

“It has facilitated a change in our strategy, transitioning from backend to frontend systems for enhanced process alignment and customer tracking,” Maccan stated. This transition supports NOW Finance’s multi-channel distribution model and direct-to-consumer personal finance solutions.

Enduring Engagement with Brighter Super

Brighter Super, born from the merger of industry and retail superannuation funds, aims to mirror the warmth of offline connections in its digital platforms. Brad Hancock, head of customer experience, stresses the significance of individualisation over broad personalisation.

Personalised Digital Experiences

“Our aim is to craft a comprehensive seamless journey where the member holds the reins,” Hancock notes. Brighter Super concentrates on sentiment interpretation and storytelling to ensure that Queensland members receive timely guidance and optimise their chances.

Hancock also underscores the difficulty of gathering insights to guide recommendations, emphasising the necessity of omnichannel experiences and individualisation.

Conclusion

The progression of digital experience in Australian financial services showcases the sector’s dedication to customisation and enduring customer engagement. By harnessing technology and storytelling, organisations like NOW Finance and Brighter Super are establishing new benchmarks for customer relationships.

Q&A

Q: Why is customisation vital in financial services marketing?

A: Customisation enables financial services to fulfil customer demands for personalised experiences, enhancing satisfaction and loyalty.

Q: How did NOW Finance enhance its customer journey?

A: By merging their martech tools into HubSpot, NOW Finance optimised its processes and improved customer journey tracking.

Q: What is Brighter Super’s method regarding customisation?

A: Brighter Super prioritises individualisation, crafting a seamless digital experience that mirrors offline warmth and empowers the member.

Q: How do storytelling and sentiment interpretation enhance customer engagement?

A: Storytelling enables brands to connect on an emotional level with customers, while sentiment interpretation guarantees that communications are timely and relevant, boosting engagement.

Q: What role does technology play in these digital evolutions?

A: Technology facilitates the development of efficient sales pathways and personalised experiences by enhancing process coordination and yielding data-driven insights.

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EPOS Adapt E1 Black Wireless in-Ear Headphones Review


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Coles Group Tests Advanced AI for Enhanced Employee Leave Reservation


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Coles Group’s AI Advancement for Employee Leave Administration

Quick Overview

  • Coles Group is investigating agentic AI for streamlining leave booking for its 120,000 staff members.
  • The existing AI assistant on the mycoles staff portal has decreased HR inquiries by 85%.
  • Upcoming enhancements are set to allow the AI to undertake actions, such as verifying leave balances.
  • Collaboration between Microsoft and SAP is vital for the AI’s advancement.
  • Coles is also looking into additional AI applications to enhance employee productivity.

Coles Group Adopts AI for Employee Leave Booking

Coles Group is at the forefront of developing an agentic AI system aimed at transforming the leave booking process for its 120,000 staff members. This groundbreaking strategy is anticipated to simplify administrative functions and boost efficiency within the retailer’s operations.

Coles Group's AI to transform leave booking

Caroline O’Brien, Coles Group, left, presents at a Microsoft-led session during the SAP NOW AI Tour in Melbourne.

Success of AI Assistant and Future Initiatives

Recently, Coles launched a “generative AI-driven knowledge assistant” on its mycoles staff portal, designed to respond to frequent inquiries pertaining to employee policies. Caroline O’Brien, general manager of data and intelligence at Coles, stated that the assistant has effectively cut down HR queries by 85%, achieving high satisfaction ratings from users.

The AI assistant currently aids employees by connecting them to essential forms and instructions for submitting leave applications, removing the necessity to consult managers directly. The next phase of its development involves allowing the AI to undertake functions, such as checking leave balances, thus delivering more personalized feedback.

Technological Innovations and Partnerships

To reach this next stage, Coles is partnering with technology leaders Microsoft and SAP to fuse their systems. This partnership intends to evolve the AI from a knowledge source into a proactive agent, fundamentally altering how leave requests are handled.

In addition to leave management, Coles is investigating further agentic AI applications to enhance workplace productivity. The retailer envisions AI solutions that empower employees to execute their tasks more effectively and efficiently.

Conclusion

Coles Group is leading the integration of agentic AI in its operations, with a focus on automating employee leave booking. This initiative not only promises to enhance HR functions but also has the potential to reshape workplace productivity. Through successful partnerships and ongoing innovation, Coles is setting the foundation for AI-driven efficiency in the retail industry.

Q&A

Q: What is agentic AI and how is it distinct from standard AI?

A: Agentic AI is intended to autonomously perform tasks, making decisions based on its surroundings and data inputs. Unlike conventional AI, which mainly processes and supplies information, agentic AI can carry out decisions and actions.

Q: How has the current AI assistant affected Coles’ operations?

A: The AI assistant has drastically decreased HR-related inquiries by 85%, optimizing communication and enhancing employee satisfaction with quicker replies to common inquiries.

Q: What technology partnerships are involved in this AI development?

A: Coles is collaborating with Microsoft and SAP to integrate their systems, allowing the AI to progress from a knowledge-based assistant to a proactive agent capable of autonomously handling leave requests.

Q: What potential advantages could employees gain from AI productivity tools?

A: AI productivity tools could enable employees to carry out tasks more efficiently, potentially transforming their approach to their roles and improving overall job performance.

Q: Are there additional areas where Coles plans to utilize AI solutions?

A: Yes, Coles is examining various uses of agentic AI beyond leave management, with the goal of enhancing multiple aspects of workplace productivity and operational efficiency.

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