Craveable Brands Investigates AI Prospects
Quick Overview
- Craveable Brands investigates AI to enhance customer loyalty and support for franchisees.
- AI agents are capable of resolving customer grievances and assisting franchisees with operational inquiries.
- 95% of AI initiatives fail; Craveable is in search of dependable vendor partners.
- Salesforce tools are utilised to oversee franchisee operations and service integration.
- Data-driven tactics aid franchisees in optimising operations amidst competitive pressures.
AI Improvements in Customer Loyalty and Franchisee Assistance
Craveable Brands, recognised for franchises like Red Rooster and Oporto, is focusing on artificial intelligence (AI) to enhance customer loyalty and operational support for franchisees. Chief Information Officer Simon Revelman recently highlighted the potential of AI at the Agentforce World Tour in Sydney, pointing out its “clear” applications within hospitality environments.

For example, AI agents could quickly handle customer issues, such as providing a voucher for cold fries, thereby boosting customer satisfaction and loyalty. Additionally, franchisees might find AI support useful for operational questions, like grasping labour laws or food safety measures.
Reducing Risks through Established Vendor Collaborations
Despite the optimistic outlook, Revelman stressed the necessity of reducing risks linked to AI implementation. Citing that 95% of AI projects do not succeed, he pointed out the need for trustworthy vendor collaborations. Craveable Brands seeks partners capable of showcasing successful AI deployments, delivering a return on investment (ROI) prior to any financial commitments.
Data-Driven Management of Franchisees
Craveable Brands employs Salesforce’s Experience Cloud and Service Cloud to enhance franchisee management. This integration allows franchisees to access vital business data and efficiently oversee operations. For instance, altering store hours automatically syncs with services like Google and Uber Eats, avoiding customer frustration over outdated information.
Enhancing Franchisee Operations
Data analytics is essential in assisting franchisees. By using Tableau and Google Cloud, Craveable Brands equips business advisors with detailed metrics to pinpoint improvement areas for franchisees. This data-focused strategy is crucial in a competitive quick service restaurant (QSR) market, particularly as consumer visits and expenditures decline.
Conclusion
Craveable Brands is investigating AI to enrich customer interactions and enhance franchisee operations. While AI provides substantial advantages, the company remains cautious about its implementation due to notable project failure rates. By forging alliances with skilled vendors and utilizing data-oriented strategies, Craveable Brands aims to retain its competitive position in the QSR sector.
Q: What AI functionalities is Craveable Brands considering?
A: Craveable Brands is evaluating AI agents for improvements in customer service, such as issuing vouchers, and operational support for franchisees.
Q: How is Craveable Brands mitigating risks associated with AI projects?
A: The firm seeks collaborations with vendors who can demonstrate effective AI applications and ROI before any financial investments.
Q: Which technology does Craveable Brands utilise for managing franchisees?
A: Salesforce’s Experience Cloud and Service Cloud are employed to oversee franchisee operations and integrate with different service platforms.
Q: Why is a data-driven approach crucial for Craveable Brands?
A: Data-driven strategies help franchisees optimise their operations and stay competitive in a challenging market characterised by declining customer visits and heightened competition.
Q: What challenges does Craveable Brands encounter in the QSR sector?
A: The company faces a softer market, with diminished customer spending and intensified competition, particularly from players like McDonald’s and Hungry Jack’s.