Aussie Broadband Reveals Bold New Technology Plan for the Future
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Brief Overview
- Aussie Broadband initiates a six-part technology blueprint to drive future expansion
- Aims for a 35% revenue hike and 11% NBN market share by 2028
- Significant focus on cybersecurity, innovation, and upgrading internal cloud systems
- Buddy brand to act as a testing ground for digital and AI advancements
- Telecommunications company readies for NBN Co’s upgrade in speed plans and SoCI adherence
Six Key Pillars for Technological Advancement
Aussie Broadband has introduced a detailed six-pillar tech strategy aimed at bolstering its growth targets until 2028. The initiative, led by Chief Technology Officer Brad Parker, concentrates on:
- Intrinsic Security
- Strategy and Architecture
- Technology Transformation
- Technology Innovation
- Operational Excellence
- Delivery Excellence
This strategy complements the company’s larger ‘Look to 28’ initiative, which aspires to achieve a 35% boost in revenue and an 11% share of the NBN market over the next three years. Parker stressed the necessity of aligning IT efforts with corporate objectives, cautioning that many businesses lose sight of purpose-driven innovation.
Security and Trust at the Helm
Security plays a crucial role in Aussie Broadband’s plans. The firm is set to significantly bolster its cybersecurity measures in response to increasing risks in the telecommunications industry. Key strategies involve:
- Expansion of its Security Operations Centre (SOC)
- Establishment of a comprehensive identity management framework
- Adoption of Secure Access Service Edge (SASE) architecture
- Enhanced vulnerability management and encryption techniques
- Strong data loss prevention and endpoint protection
Parker reaffirmed the value of trust, noting that Aussie Broadband is classified as critical infrastructure as per Australia’s SoCI Act. Consequently, the company must adhere to stringent cybersecurity standards and reporting expectations, which it is actively meeting ahead of deadlines.
Advancing Technology Transformation
Through the technology transformation pillar, Aussie Broadband is consolidating its core systems to enhance performance, resilience, and operational efficiency. This includes:
- Updating OSS/BSS platforms
- Integrating voice service systems from acquired businesses
- Revamping internal cloud and network frameworks
These actions are critical as the firm gears up for NBN Co’s implementation of higher speed tiers in September 2024. Transitioning from legacy copper to fibre-to-the-premises (FTTP), Aussie Broadband intends to distinguish itself based on service quality, in-home experience, and over-the-top (OTT) functionalities.
Buddy: An Innovative Digital Hub
The digital-centric brand Buddy will function as an innovation incubator for new technologies. Parker disclosed that Buddy will test AI and digital solutions prior to wider adoption in the company. Focus areas encompass:
- AI-enhanced customer support solutions
- Smart home integration experiences
- Generative AI for improving internal operations
By housing experimental technologies in a controlled setting, Aussie Broadband seeks to create tangible benefits while steering clear of the hype surrounding unproven tech trends.
Establishing Internal Cloud Infrastructure
Aussie Broadband has commenced the deployment of operational workloads within its nascent internal cloud platform. Initially created to decrease dependence on conventional data centers and phase out older virtualization systems, the internal cloud also mitigates risks associated with VMware’s acquisition by Broadcom.
The internal cloud presents:
- Accelerated deployment cycles—from months to mere hours
- Enhanced availability, resilience, and support for diverse workloads
- Significant cost reductions by moving away from traditional computing platforms
This platform serves as the foundation for many of Aussie’s forward-looking projects, offering scalable infrastructure to back applications, services, and widespread innovation.
Conclusion
Aussie Broadband’s six-pillar strategy illustrates an ambitious, tech-centric roadmap aimed at cementing its position among Australia’s leading telecommunications players. With a sharp focus on security, cloud advancement, innovation, and responsiveness to shifting market needs, the company is set to thrive in an evolving digital environment. The utilization of Buddy as a testing ground for innovation and the establishment of an internal cloud infrastructure underscore Aussie Broadband’s ambition to lead rather than merely follow in Australia’s telecom landscape.
Common Inquiries
Q: What constitutes the six pillars of Aussie Broadband’s technology strategy?
A:
The six pillars comprise Intrinsic Security, Strategy and Architecture, Technology Transformation, Technology Innovation, Operational Excellence, and Delivery Excellence.
Q: What is the ‘Look to 28’ business initiative?
A:
‘Look to 28’ represents Aussie Broadband’s three-year growth strategy, aiming for a 35% increase in revenue and an 11% market share of the NBN by 2028.
Q: How is Aussie Broadband tackling cybersecurity?
A:
The company is expanding its SOC, implementing identity management frameworks, deploying SASE, and improving encryption, data loss prevention, and endpoint security. It is also adhering to Australia’s SoCI regulations for critical infrastructure.
Q: What function does Buddy serve in Aussie Broadband’s strategy?
A:
Buddy is a digital-first sub-brand utilized as a laboratory for testing innovative technologies, including AI and customer experience enhancements, before broader integration across the company.
Q: Why is Aussie Broadband establishing its internal cloud?
A:
The internal cloud reduces dependence on traditional hosting solutions, accelerates deployments, and mitigates costs and risks linked to VMware’s acquisition by Broadcom. It also effectively supports a wide array of modern workloads with greater efficiency.
Q: How is Aussie preparing for changes to NBN Co’s speed plans?
A:
By modernizing backend systems and prioritizing customer experience, Aussie aims to create a distinct position in a landscape where speed alone is no longer a significant differentiator.
Q: What differentiates Aussie Broadband’s approach to technology?
A:
In contrast to many companies that embrace technology for its own sake, Aussie ensures that its technology initiatives are directly aligned with business goals, guaranteeing measurable value and strategic coherence.
