Webjet Group Appoints New Tech-Savvy Marketing Leader
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Quick Overview
- Webjet Group has appointed Oonagh Flanagan as its inaugural Chief Marketing Officer.
- The organization aims for brand expansion and digital advancement.
- Flanagan will lead marketing initiatives throughout Australasia.
- Utilization of artificial intelligence will enhance marketing operations.
- Flanagan comes with experience from Funlab, boosting her role at Webjet.
New Appointment Promotes Innovation
Webjet Group has proclaimed the appointment of Oonagh Flanagan as its first-ever Chief Marketing Officer in Australia. This action represents a crucial development in the company’s plan to enhance brand expansion and innovation in the digital arena.
Strategic Development in Australasia
Per CEO and Managing Director Katrina Barry, this appointment is a key component of Webjet’s independent path as an ASX-listed travel entity. Flanagan will oversee the marketing strategy for Webjet OTA in Australia and New Zealand while furthering loyalty programs throughout the Webjet Group.
“We are embarking on a new chapter of brand expansion and digital advancement, and this position is vital for accelerating our FY30 strategy across Australasia,” Barry expressed.
Leveraging Technological Capabilities
The position is designed to harness the complete capability of Webjet’s marketing technology framework. Data-derived insights will be employed to boost customer interaction and fortify the brand throughout Australasia. The introduction of artificial intelligence is also planned to enhance marketing effectiveness, personalization, and productivity.
Flanagan’s Impressive Background
Flanagan is transitioning to Webjet from Funlab, which manages entertainment venues such as Strike and Holey Moley. Her accomplishments in promoting brand expansion through Martech and data at Funlab render her an excellent choice for this new position at Webjet.
“Her successful history at Funlab, where she achieved notable brand growth through martech and data, positioned her as a leading candidate,” Barry commented.
Recap
The appointment of Oonagh Flanagan as Chief Marketing Officer by Webjet Group signifies a strategic move towards digital advancement and brand expansion. With a robust foundation in Martech and data-centric marketing, Flanagan is poised to enhance Webjet’s marketing strategies and investigate AI-driven efficiencies.
Questions & Answers
Q: What is Oonagh Flanagan’s primary responsibility at Webjet Group?
A: As the Chief Marketing Officer, Flanagan will direct marketing strategies in Australia and New Zealand, concentrating on brand expansion and loyalty initiatives.
Q: What makes this appointment important for Webjet Group?
A: It signifies a new phase of brand expansion and digital advancement for Webjet as a separate ASX-listed travel entity.
Q: In what ways will technology be incorporated into Flanagan’s new role?
A: The role entails utilizing data-driven insights and AI to improve marketing effectiveness, personalization, and productivity.
Q: What kind of experience does Flanagan bring to Webjet?
A: She has comprehensive experience from Funlab, where she successfully propelled brand growth using martech and data.
Q: What are Webjet Group’s aspirations for the future?
A: The organization intends to fast-track growth and drive innovation throughout marketing, loyalty, digital platforms, and ecommerce, consistent with its FY30 strategy.
