Suntory Oceania’s $30 Million IT Revamp Powers Carbon-Neutral Beverage Center
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Quick Overview
- Suntory Oceania allocates $30 million towards IT to back a new $400 million carbon-neutral facility in Queensland.
- This facility marks the most significant FMCG investment in Australia in the past ten years.
- The IT overhaul incorporates SAP S/4 HANA for a connected ecosystem.
- Swanbank Facility has the capacity to produce 20 million cases per year through cutting-edge automation.
- Effortless integration of CRM and sales-force automation improves customer interactions.
- Honored with the 2025 SAP Best Tech Award for Customer Experience.
- Contributes to Suntory’s worldwide sustainability objectives through data transparency.
Technology Central to Manufacturing Excellence
Suntory Oceania’s new Swanbank Beverage Facility in Queensland boasts an annual production capability of 20 million drink cases, with future scalability considered. Its automation capabilities permit the production and storage of two complete pallets every minute, establishing it as one of the leading facilities in the area. The Digital & IT team coordinated 34 connections among SAP, Extended Warehouse Management (EWM), and operational technology systems. Moreover, automated shuttles link docks directly to production lines, removing manual delays and facilitating real-time visibility from order to shipping.
Effortless Customer Engagement
Suntory Oceania’s IT revamp has advanced not only its backend operations but also the way the company interacts with customers and partners. A new CRM platform acts as the definitive source across sales, support, and customer self-service, integrating smoothly with a telephony and sales-force automation system for its 200-member licensed sales team. The online store has been enhanced to feature an expanded alcoholic selection and real-time license verification, allowing for dynamic pricing and near-real-time integration with manufacturing and logistics.
A New Chapter for the Region’s Beverage Sector
The IT and operational overhaul positions Suntory Oceania as a driving force for the next wave of advanced manufacturing in Australia and New Zealand. The Swanbank facility’s carbon-neutral attributes align with Suntory’s global “Growing for Good” philosophy, bolstered by digital infrastructures that uphold sustainability targets through data clarity and real-time management. Suntory Oceania’s transformation signifies a redefined identity by merging technology, sustainability, and brand under a unified regional strategy.
A brief video showcasing the new facility can be accessed here.
Conclusion
Suntory Oceania’s $30 million IT revamp has effectively powered its $400 million carbon-neutral beverage hub in Queensland. By integrating state-of-the-art SAP solutions and establishing an agile, data-informed platform, the company has set new standards in manufacturing excellence, customer interaction, and sustainability. This transformation not only positions Suntory Oceania as a frontrunner in the beverage industry but also highlights the significance of digital transformation for resilience and growth within Australia’s manufacturing sector.
Q: What was the primary investment in Suntory Oceania’s revamp?
A: Suntory Oceania allocated $30 million towards IT infrastructure to support its $400 million carbon-neutral facility in Queensland.
Q: Which technology platform did Suntory Oceania adopt?
A: Suntory Oceania adopted SAP S/4 HANA to establish an integrated digital ecosystem for its operations.
Q: In what way does the new facility aid in sustainability?
A: The Swanbank facility is carbon-neutral, aligning with Suntory’s global “Growing for Good” philosophy and underpinned by data transparency and real-time oversight.
Q: What makes the Swanbank facility technologically advanced?
A: The Swanbank facility features automation capable of producing and storing two complete pallets every minute, along with automated shuttles and 34 synchronized interfaces for seamless operations.
Q: How has customer engagement evolved post-transformation?
A: Suntory Oceania’s new CRM platform unifies sales, support, and customer self-service, facilitating dynamic pricing and responsive adaptation to market shifts.
Q: What recognition did Suntory Oceania garner for their transformation?
A: Suntory Oceania, along with partners DXC Technology and Accenture, was awarded the 2025 SAP Best Tech Award for Customer Experience.
