QBE Insurance Utilizes Data to Improve Employee Experience


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QBE Insurance Utilizes Data to Improve Employee Experience

QBE Insurance Utilizes Data to Improve Employee Experience


Brief Overview

  • QBE Insurance is employing data analytics to boost employee engagement and refine HR strategies.
  • Regular staff surveys in the ‘Voice’ program generate insights that inform leadership choices.
  • Data findings assist in recognizing trends in employee satisfaction and propel HR strategic initiatives.
  • Exploration of technologies like AI aims to enhance efficiencies while upholding ethical principles.
  • The ‘Voice’ program has influenced QBE’s hybrid work policies and promoted an inclusive culture.

QBE’s Data-Led Strategy for Employee Engagement

QBE Insurance is applying data to cultivate a more engaged and content workforce. Transitioning from annual employee surveys to more regular, focused ones, QBE has established a continuous feedback loop that provides leadership with actionable insights to enhance both the employee experience and business results.

Kanella Salapatas, QBE’s global lead for people data and analytics, stated that these data-driven insights allow HR teams to work alongside senior leadership more efficiently, contributing strategic value to the company’s decision-making endeavors. Transitioning to shorter, more frequent surveys three years ago has enabled the company to discover trends and insights that streamline HR strategies.

Regular Surveys for Continuous Insights

The ‘Voice’ employee listening initiative is central to QBE’s strategy for engaging with its workforce. Previously conducted annually, the surveys are now conducted more regularly and coincide with critical moments in the employee journey—from onboarding through to exit. This strategy ensures that the data gathered is timely and pertinent, enabling a sharper focus on improvement areas.

“After each employee survey, we review the data to foster meaningful discussions and transform insights into actionable measures,” said Salapatas. This transformation has enabled QBE to respond to ongoing challenges rather than isolated incidents, ensuring that long-term enhancements are prioritised.

The Influence of Technology and AI

Technology is vital to QBE’s strategy for employee engagement. Analytics tools facilitate the conversion of raw data into valuable insights that steer business decisions. These insights enable leadership to simulate potential scenarios ahead of decision-making, aiding in risk mitigation and enhancing overall outcomes.

Salapatas expressed enthusiasm about the prospects of AI in this domain. “There’s a promising opportunity to harness these capabilities to boost efficiencies while always considering ethical principles and involving our workforce in the approach,” Salapatas said. As AI develops, it could provide novel ways to forecast workforce demands, elevate employee skills, and streamline HR processes.

Ethical Aspects of AI

While AI presents numerous advantages, QBE is dedicated to responsibly incorporating these technologies. Ethical considerations are paramount in their exploration of AI, ensuring that employee data is treated with care and that AI-informed decisions are both transparent and equitable.

Creating a Sense of Belonging

Jerome Moulin, QBE’s head of employee experience, underscored the significance of fostering belonging within the organisation. The ‘Voice’ program encompasses more than employee engagement—it assesses work-life balance, inclusivity, leadership efficiency, and overall wellness. These elements are essential in shaping the company’s culture and ensuring employee value.

Moulin highlighted a notable outcome from their surveys: a strong correlation between belonging and employee engagement. Employees reporting a diminished sense of belonging felt significantly undervalued and were less likely to engage in future surveys. This finding has propelled QBE to implement initiatives focused on promoting inclusivity and wellness, including flexible working arrangements and Diversity & Inclusion (D&I) programs.

Developing Hybrid Work Policies

A concrete result of QBE’s data-centric approach is the evolution of its hybrid work policies. Surveys indicated that flexible work options were paramount for employees, prompting the company to refine its remote work directives. This adjustment has not only heightened employee satisfaction but has also aided in attracting and retaining top-tier talent in a competitive landscape.

Recap

QBE Insurance’s data-centric approach to employee engagement is establishing new benchmarks for how organizations can utilize technology to enrich the workforce experience. By adopting frequent, targeted surveys through its ‘Voice’ program, QBE has acquired essential insights into employee satisfaction, wellness, and belonging. These insights have influenced significant HR policies, including hybrid work arrangements and D&I initiatives, while nurturing a culture of inclusion and development. Technology, particularly AI, is instrumental in this transformation, enabling QBE to simulate scenarios, anticipate workforce requirements, and make informed choices that benefit both employees and the organization.

Q&A

Q: What is the ‘Voice’ employee listening program?

A:

The ‘Voice’ program represents QBE Insurance’s initiative for employee engagement, involving frequent, focused surveys to assess employee satisfaction and collect insights on various aspects of the workplace, encompassing candidate experience, onboarding, and exit feedback.

Q: How does QBE utilize data to enhance employee engagement?

A:

QBE employs data analytics to pinpoint trends and patterns in employee feedback, aiding leadership in making informed decisions. The data gathered through surveys is analyzed to propel strategic HR initiatives, ensuring proactive rather than reactive issue resolution.

Q: In what ways has QBE’s survey methodology evolved?

A:

QBE shifted from annual to more frequent, shorter surveys three years ago. These surveys align with particular moments in the employee journey, delivering more relevant and timely data that can guide leadership decisions.

Q: What role does AI play in QBE’s HR strategies?

A:

QBE is investigating AI technologies to improve efficiencies, anticipate workforce requirements, and enhance decision-making procedures. However, the company is devoted to upholding ethical standards during the implementation of AI, ensuring that all data-driven decisions are transparent and equitable.

Q: How does QBE cultivate a sense of belonging in the workplace?

A:

QBE relies on insights from the ‘Voice’ program to emphasize inclusivity, work-life balance, leadership, and overall wellness. The company has rolled out initiatives such as flexible work options and D&I programs to foster a culture where employees feel appreciated and connected.

Q: What insights has QBE derived from the ‘Voice’ program?

A:

Notable insights comprise the significance of flexible work options and the strong connection between a sense of belonging and employee engagement. Employees who experience a diminished sense of belonging are more likely to feel undervalued and less likely to engage in future surveys.

Q: How has QBE’s data-centric approach influenced its hybrid work policies?

A:

Based on employee feedback, QBE acknowledged the priority of flexible work options and utilized this data to shape its hybrid work policies. These policies have significantly increased employee satisfaction and retention in a competitive job market.

Posted by David Leane

David Leane is a Sydney-based Editor and audio engineer.

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