Freedom Furniture Launches AI-Enhanced Search and Personalization Features
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Quick Overview
- Freedom Furniture implements AI-enabled search and personalization tools provided by Coveo.
- A 15% rise in customer sessions using AI-enhanced search.
- A 5% increase in average order value year-over-year among customers interacting with AI.
- Utilizing real-time shopping behavior for predictive suggestions and relevant product offerings.
- Facilitates Freedom’s growth online in conjunction with its SAP Commerce Cloud platform.
- Operates over 60 locations throughout Australia and New Zealand.
Freedom Furniture Embarks on AI-Led Ecommerce
Freedom Furniture, a prominent Australian retailer focused on furnishings and homewares, has made a considerable advancement in its ecommerce approach by adopting AI-driven search and personalization tools. This initiative aligns with its persistent goal of improving customer journeys and fostering online expansion.
The retailer, managing more than 60 locations across Australia and New Zealand, is employing Coveo’s AI technology to enhance product discovery and provide customized shopping journeys. This pioneering strategy builds on Freedom’s transition to the SAP Commerce Cloud platform in 2020.
AI-Enhanced Search: Key Metrics
Initial outcomes from the AI integration appear encouraging. Freedom indicates a 15% uptick in customer sessions where the AI-driven search feature was engaged. Furthermore, customers utilizing AI-enhanced search have registered a 5% year-over-year increase in average order value.
These statistics highlight the capability of AI in providing a more engaging and efficient shopping experience, thereby enhancing customer satisfaction and overall business success.
Enhancements to the Shopping Experience through AI
The collaboration with Coveo empowers Freedom Furniture to utilize state-of-the-art AI features, such as:
- Predictive Recommendations: Foresees customer needs and showcases pertinent products based on search intentions.
- Real-Time Behaviour Assessment: Adjusts according to shopper preferences and browsing behaviors for bespoke recommendations.
- Refined Search Outcomes: Guarantees customers swiftly and accurately find what they seek.
These innovations not only enhance user experiences but also contribute to improved conversion rates by making the purchasing process more intuitive and enjoyable.
Freedom’s Dedication to Digital Progress
Freedom has been consistently investing in digital solutions to connect its physical and online outlets. By harnessing customer insights from both areas, the retailer has acquired valuable knowledge about shopper behavior, enabling more focused marketing and product initiatives.
“We are committed to employing cutting-edge digital technologies, including AI, to offer the utmost customer experience possible, which consequently fuels business growth,” remarked Paula Mitchell, Freedom’s Digital General Manager.
Conclusion
The integration of AI-driven search and personalization tools by Freedom Furniture represents a crucial milestone in its ecommerce evolution. By adopting Coveo’s sophisticated technology, the retailer is not just enhancing the shopping experience, but also establishing a standard for innovation within the Australian retail industry. Preliminary results indicate notable improvements in customer engagement and revenue, emphasizing AI’s potential to revolutionize online retail.
Q&A: Key Information
Q: What technology does Freedom Furniture use for AI-driven search?
A:
Freedom Furniture leverages AI-enabled search and personalization solutions created by Coveo, integrated with its existing SAP Commerce Cloud platform.
Q: What advancements has Freedom observed from this implementation?
A:
Freedom has reported a 15% rise in customer sessions utilizing AI-driven search and a 5% annual enhancement in average order value for customers using the AI features.
Q: In what ways does AI improve the shopping experience?
A:
AI enriches the shopping experience through predictive suggestions, real-time analysis of shopping behavior, and enhanced search results, simplifying the process for customers to locate and purchase their desired items.
Q: Why is Freedom investing in AI technology?
A:
Freedom is channeling resources into AI to elevate customer experiences, boost engagement, and enhance conversion rates, ultimately aiding its online growth and business goals.
Q: How does this fit into Freedom’s wider digital strategy?
A:
This integration aligns with Freedom’s ongoing efforts to leverage digital tools and customer insights to create a fluid shopping experience across its online and physical outlets.
Q: What implications does this have for the Australian retail landscape?
A:
Freedom’s initiative indicates a rising trend among Australian retailers to embrace advanced technologies such as AI to remain competitive amidst the evolving ecommerce environment.
