**ElasticON Sydney 2025: Unleashing Data Worth through Search AI**
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Brief Overview
- ElasticON Sydney 2025 demonstrated how organizations can utilise Search AI to handle data expansion and take advantage of AI.
- Elastic unveiled AI Playground, a no-code platform for exploring AI models.
- The Search AI Lake framework provides scalable and cost-effective data storage and retrieval solutions.
- Companies like Macquarie Bank and Spark New Zealand showcased tangible AI-enhanced advancements.
- Innovations in security from Elastic, including Attack Discovery, aid in mitigating threats through AI assistance.
- Elastic Partner Awards recognized significant technology partnerships throughout the ANZ area.
Utilizing Search AI for Innovation Driven by Data
ElasticON Sydney 2025 was another highlight in Elastic’s worldwide journey, centering on how enterprises can harness Search AI to navigate data expansion and fully realise the potential of artificial intelligence. The occasion emphasized practical AI implementations, illustrating that generative AI adoption doesn’t necessitate substantial investments.
Making AI More Accessible
In his keynote address, Elastic’s Chief Product Officer, Ken Exner, assured participants that AI has never been more within reach. He elaborated that technologies such as vector search, retrieval-augmented generation (RAG), and prompt engineering—together termed Search AI—are now feasible with minimal computing infrastructure and small AI teams.
AI Playground: Engaging Experience
A highlight of the event was AI Playground, a no-code, user-friendly interface that enables users to experiment with various AI models. This resource empowers businesses to explore AI-based applications without requiring extensive technical knowledge, facilitating quicker AI adoption across various sectors.
Transforming Data Storage with Search AI Lake
Elastic introduced the Search AI Lake architecture, which tackles the increasing difficulty of storing and analyzing vast datasets. This innovative method decouples compute and storage, promoting scalability, cost-effectiveness, and superior search functionality.
This system is particularly advantageous for applications utilizing Kubernetes, which produce approximately 50GB of data daily. With insights powered by AI, businesses can derive greater value from their data while adhering to regulatory obligations.
AI in Practical Applications
Macquarie Bank: Customizing Customer Transactions
Richard Heeley, Head of Technology for Macquarie’s Banking and Financial Services division, discussed how the bank incorporates Elastic’s AI-enhanced search to customize transaction data. By integrating geo-location and categorization features, they have turned standard bank statements into engaging and informative experiences for their clients.
Spark New Zealand: Improving Search Functionality
David Tsai, Senior SEO Lead at Spark New Zealand, described how Elastic’s search solutions substantially upgraded their internal search system. The company decreased instances of “no search results” from 30% to 1.3% and boosted click-through rates from 10.3% to 30%, providing a markedly enhanced user experience.
Enhancing Cybersecurity with AI
Cybersecurity was a significant theme at ElasticON Sydney, highlighting new tools like Attack Discovery. This AI-enabled feature aids security teams in recognizing false positives, tracing attack pathways, and alleviating analyst workloads. Additionally, Elastic’s AI Assistant enhances security measures by automatically scouring logs, metrics, and external data sources for pertinent information.
Collaborations and Acknowledgements in the Industry
The event wrapped up with the annual Elastic Partner Awards, celebrating notable technology collaborations within the ANZ region. Among the acknowledged winners were:
- Partner of the Year: Recon Technologies
- Innovation Award: NQRY
- Cloud Partner of the Year: AWS Australia
- Managed Services Partner: ctrl:cyber
- Reseller of the Year: Atturra
- Services Partner: Skillfield
- Systems Integrator of the Year: Deloitte
Conclusion
ElasticON Sydney 2025 reinforced the transformative effect of Search AI on data management, security, and business intelligence. By providing accessible AI tools, scalable architectures, and real-life success stories, Elastic is simplifying AI integration for companies of all scales. As AI adoption increases, firms embracing Search AI will achieve a competitive advantage in innovation and operational productivity.
Q&A: Key Information
Q: What is Search AI, and how does it function?
A:
Search AI encompasses a suite of technologies designed to enhance search and data analysis through artificial intelligence. It features vector search, retrieval-augmented generation (RAG), and semantic search, facilitating the extraction of valuable insights from data.
Q: In what ways does Elastic’s AI Playground assist businesses?
A:
AI Playground serves as a no-code platform where businesses can test an array of AI models and techniques. It enables rapid prototyping of AI applications without needing comprehensive machine learning knowledge.
Q: How does Search AI Lake differ from conventional data storage options?
A:
Search AI Lake differentiates itself by decoupling compute from storage, allowing for limitless scalability, budget-friendly long-term storage, and expedited query performance. Unlike traditional data lakes, it offers AI-powered search capabilities to swiftly derive value from extensive datasets.
Q: How is Elastic enhancing cybersecurity with AI?
A:
Elastic’s AI-driven security features, such as Attack Discovery, support analysts in identifying false alarms, mapping attack routes, and automating threat assessment. AI also mitigates alert fatigue, improving the efficiency of security teams.
Q: Which sectors gain the most from Elastic’s AI offerings?
A:
Elastic’s AI offerings are extensively utilized in financial services, telecommunications, cybersecurity, and e-commerce. Organizations managing large data volumes, including banking institutions, telecom providers, and security firms, greatly benefit from AI-enhanced search functions.
Q: How can small enterprises utilize AI without significant resources?
A:
Elastic’s no-code and low-code offerings, such as AI Playground and Search AI, enable small businesses to implement AI-powered search and data insights without the necessity for large machine learning teams or costly infrastructure.
Q: What were the notable highlights from ElasticON Sydney 2025?
A:
Prominent moments included the launch of Search AI Lake, real-world case studies from Macquarie Bank and Spark New Zealand, and the Elastic Partner Awards, which acknowledged leading AI trailblazers in the ANZ region.
Q: How can organizations integrate Elastic’s AI technology into their operations?
A:
Firms can begin by adopting Elastic’s cloud-based solutions, AI Playground, and Search AI functionalities. Collaborating with Elastic-certified partners can also facilitate smoother AI delivery and implementation.