Aussie Broadband Leads the Business Services Sector in Australia
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Quick Overview
- Aussie Broadband stands out with its direct approach to connectivity services for businesses.
- Recent initiatives involve linking Bunnings’ extensive chain of stores.
- A consistent growth trajectory in the business domain with over 61,000 enterprise customers.
- Commitment to fibre network infrastructure to guarantee reliability and redundancy.
- Acquisition of Over the Wire strengthens service provisions.
- The ‘Look to 28’ initiative emphasizes six fundamental business pillars.
Simplifying Business Connectivity
Aussie Broadband has developed a special focus in the business services field in Australia, offering seamless IT solutions and connectivity to significant clients like Bunnings. With a network comprising nearly 400 stores and 55,000 staff members, Bunnings sought a dependable provider, and Aussie Broadband responded with efficiency and simplicity.

Growth in the Business Sector
Starting from modest origins, Aussie Broadband has experienced significant growth, being recognized as the leading NBN provider by Product Review and CHOICE for four years in a row. Their triumph in residential services has naturally translated into the business arena, securing a list of enterprise clients including NOVA Entertainment, Westpac, among others.
Offering More Than Basic Connectivity
Though Aussie Broadband presents its services as straightforward, they encompass a strong portfolio including security, SASE, and cloud infrastructure. Their dedication to reliability has resulted in substantial investment in their own fibre network, providing business continuity for their clients.
Strategic Growth in Business
The 2022 acquisition of Over the Wire enhanced Aussie Broadband’s offerings, integrating 16,000 business clients and broadening their service capabilities. Their ‘Look to 28’ strategy aims to reinforce their business focus, emphasizing vital sectors like security and technological innovation.
Conclusion
Aussie Broadband’s strategic simplicity in business services has established it as a significant entity in the Australian marketplace. With continuous investments in infrastructure and a strong customer-focused approach, they are poised to grow their influence and capabilities.
Q: What distinguishes Aussie Broadband in the business services landscape?
A:
Their dedication to simplicity, dependability, and customer satisfaction, along with substantial investments in network infrastructure, make them unique.
Q: In what ways has Aussie Broadband expanded its business services?
A:
By strategically acquiring companies like Over the Wire and concentrating on comprehensive service offerings such as cloud infrastructure and security solutions.
Q: What does the ‘Look to 28’ strategy entail?
A:
It is a strategic framework that concentrates on six main pillars to enhance business processes, including innovation and security.
Q: How does Aussie Broadband guarantee reliable services?
A:
By investing in its own fibre network to ensure redundancy and diverse connectivity solutions tailored for businesses.
Q: Why do enterprise clients prefer Aussie Broadband?
A:
Many enterprise clients initially engaged with their residential services and were impressed by the quality and support, leading them to choose Aussie Broadband for their business requirements.