**Rabbitohs Introduce Athletes to Regional Classrooms Using Zoom Rooms Technology**
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South Sydney Rabbitohs Utilize Zoom Rooms to Engage with Rural Classrooms
In a pioneering effort, the South Sydney Rabbitohs NRL club is harnessing Zoom Rooms technology to broaden their influence beyond the sports arena. This initiative is part of the club’s comprehensive ‘Souths Cares’ program, designed to assist underprivileged and marginalized youth throughout regional Australia. By employing advanced Zoom technology, the Rabbitohs are linking their prominent players with schools in isolated areas, all while staying committed to high-performance training and club obligations.
Quick Read: Main Highlights
- Zoom Rooms Technology: The Rabbitohs deploy Zoom Rooms to connect star players with regional classrooms, optimizing time and increasing outreach.
- Souths Cares Program: Aims to support underprivileged youth and their families, with players playing a central role in motivating students.
- Effective Use of Player Time: Zoom Rooms facilitate player involvement in classroom sessions without the need for travel.
- Corporate Sponsorship: Zoom is a primary sponsor, and the Rabbitohs utilize Zoom technology for webinars, corporate communications, and more.
- Future Plans: The Rabbitohs are looking into adopting Zoom’s AI-driven work platform to improve sponsorship sales.
Enhancing Outreach with Zoom Rooms
The South Sydney Rabbitohs, celebrated for their achievements on the field, are now capitalizing on Zoom Rooms technology to enhance the effectiveness of their community initiatives. Through their Souths Cares program, the club addresses the needs of underprivileged and marginalized youth primarily by visiting schools and offering motivational programs. However, with the Rabbitohs’ star players frequently engaged in training and performance schedules, coordinating visits to regional schools poses logistical difficulties.
Shannon Donato, the Rabbitohs’ Chief Commercial Officer, pointed out that players like Latrell Mitchell and Cody Walker are incredibly appealing to young fans. However, securing visits from these high-profile players to remote schools proved challenging. The logistical hurdle of flying them out for brief appearances necessitated a more effective alternative.
“Instead of flying players out and wasting a day, we can now have them in a classroom within 30 minutes via Zoom,” Donato stated. Thanks to Zoom Rooms, players can engage with students across Australia without departing from the club’s new $30 million High-Performance Centre. This technology-driven approach has greatly enhanced the club’s community outreach, enabling them to motivate and educate a significantly larger number of students than ever before.
Zoom: Beyond Just Video Conferencing
Zoom serves as more than a video conferencing tool for the Rabbitohs. Their enduring corporate relationship with Zoom has resulted in the implementation of various Zoom products throughout the club’s operations. This includes the use of Zoom Webinars to conduct interactive sessions called ‘Ask the Bosses,’ where sponsors and stakeholders can pose questions directly to the club’s leadership, including the CEO, coach, or team captain.
Additionally, the Rabbitohs have integrated Zoom Phone into their corporate communications framework. Donato mentioned that the transcription feature of Zoom Phone has proven especially helpful, allowing him to quietly review voice messages during meetings as they are automatically transcribed into emails. This capability ensures that crucial calls are never overlooked, even when essential personnel are in meetings or unavailable.
Future Ambitions: AI and Enhanced Sponsorship Sales
The Rabbitohs are also investigating the use of Zoom’s AI-powered work platform and sales enablement tools to further improve their operations. One notable tool is Zoom’s revenue accelerator, which leverages machine learning to assess customer interactions and offer insights for enhancing sales effectiveness.
“Sponsorship is the financial foundation of our club,” Donato clarified, underscoring the necessity of effective sales processes. The Rabbitohs are contemplating utilizing Zoom’s AI capabilities to summarize sales calls, gauge sentiment, and produce actionable insights. These resources could assist the club in optimizing their sponsorship approach in real-time, ultimately increasing revenue and enabling them to continue supporting both their rugby league endeavors and community programs.
Conclusion
The South Sydney Rabbitohs are transforming how they connect with regional communities through the inventive use of Zoom Rooms technology. By integrating virtual sessions into their Souths Cares program, the club’s star players can now connect with students in isolated areas without leaving the High-Performance Centre. The partnership with Zoom encompasses more than community outreach, as the Rabbitohs employ Zoom’s array of tools to enhance their corporate communication and explore AI-driven solutions for refining sponsorship sales. As the club progresses with innovation, its influence and reach—both on and off the field—are poised to expand significantly.
Q&A
Q: What is the Souths Cares program?
A:
Souths Cares is an independent, not-for-profit initiative managed by the South Sydney Rabbitohs. Its main objective is to assist underprivileged and marginalized youth and their families by providing educational programs and community outreach activities.
Q: How do Zoom Rooms assist the Rabbitohs in connecting with regional areas?
A:
Zoom Rooms enable Rabbitohs players to virtually partake in school programs via video conferencing, eliminating the necessity to travel to remote locations. This allows players to engage with students across Australia within 30 minutes, conserving time and resources while broadening the club’s reach.
Q: What other Zoom products are utilized by the Rabbitohs?
A:
In addition to Zoom Rooms, the Rabbitohs use Zoom Webinars for interactive Q&A sessions with stakeholders and Zoom Phone for corporate communications. The transcription feature of Zoom Phone facilitates the conversion of voice messages into emails, enhancing communication efficiency within the club.
Q: What future initiatives do the Rabbitohs have with Zoom technology?
A:
The Rabbitohs are exploring Zoom’s AI-based work platform and sales enablement tools, such as the revenue accelerator. These technologies utilize machine learning to evaluate customer interactions, summarize meetings, and yield insights, which could aid the club in improving its sponsorship sales strategy.
Q: Why is sponsorship crucial for the Rabbitohs?
A:
Sponsorship is vital for the Rabbitohs, providing necessary funds that support both their rugby league operations and community outreach initiatives like Souths Cares. Effective management of sponsorship sales is essential for the club’s sustained success and growth.
