El Jannah Adopts Salesforce Martech Stack to Accelerate Store Growth
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Quick Overview
- El Jannah is swiftly growing in Australia, opening a new outlet every 12-15 days.
- The brand has adopted Salesforce’s martech ecosystem to improve customer engagement.
- El Jannah experienced a 180% boost in purchase frequency and a 60% increase in average spending per visit.
- The martech tools enable tailored marketing journeys and customer segmentation.
- El Jannah brought back a previously phased-out product using insights from customer data.
- Salesforce’s Agentforce AI is employed to evaluate the effectiveness of marketing campaigns.
Overview of El Jannah’s Growth Plan
El Jannah is making significant strides in Australia’s fast service restaurant sector, bolstered by an extensive martech ecosystem from Salesforce. This tactical initiative aims to enhance customer interaction and increase revenue as the chain persists in its expansion. Adam Issa, the marketing head, emphasized the firm’s shift from a sparse digital footprint to a refined marketing structure.
Leveraging Salesforce for Customer Interaction
In light of a new store launching every 12 to 15 days, El Jannah has adopted technology to keep up with its rapid expansion. The firm has integrated Salesforce’s martech tools to track interactions, merging point-of-sale systems, mobile applications, loyalty incentives, and online ordering into a cohesive view. This effort facilitates 14 marketing journeys that vary from simple greetings to intricate churn management and lead acquisition methodologies.
Personalization and Segmentation
By establishing RFM (recency, frequency, and monetary) segments, El Jannah can differentiate between individual and corporate clients, customizing messages and offers accordingly. This segmentation has yielded remarkable outcomes, such as a 180% surge in purchase frequency and a 60% increase in average spending per visit.
Reintroducing Phased-Out Products
El Jannah leveraged its martech capabilities to examine customer feedback related to a previously discontinued fried chicken offering. Upon confirming a legitimate demand, the item was effectively reintroduced through a multi-channel marketing tactic. This strategy showcases how data-driven methodologies can synchronize product availability with consumer preferences.
Innovative Usage of Salesforce’s Agentforce AI
The brand has also incorporated Salesforce’s Agentforce AI to assess campaign performance. El Jannah is leading the way in restaurant industry applications of this technology, with the goal of consolidating customer insights from reviews, app usage, and sentiment evaluations. Plans for the future include personalizing web and app interactions via dynamic menus and tailored advertising.
Conclusion
El Jannah is tapping into Salesforce’s martech tools to drive its swift growth across Australia. By prioritizing customer engagement, personalization, and data-informed choices, the company is setting innovative benchmarks in the fast service restaurant market.