Author: Nicholas Kinports

Quick Overview

• El Jannah is swiftly growing in Australia, opening a new outlet every 12-15 days.
• The brand has adopted Salesforce’s martech ecosystem to improve customer engagement.
• El Jannah experienced a 180% boost in purchase frequency and a 60% increase in average spending per visit.
• The martech tools enable tailored marketing journeys and customer segmentation.
• El Jannah brought back a previously phased-out product using insights from customer data.
• Salesforce’s Agentforce AI is employed to evaluate the effectiveness of marketing campaigns.

Overview of El Jannah’s Growth Plan

El Jannah is making significant strides in Australia’s fast service restaurant sector, bolstered by an extensive martech ecosystem from Salesforce. This tactical initiative aims to enhance customer interaction and increase revenue as the chain persists in its expansion. Adam Issa, the marketing head, emphasized the firm’s shift from a sparse digital footprint to a refined marketing structure.

Leveraging Salesforce for Customer Interaction

In light of a new store launching every 12 to 15 days, El Jannah has adopted technology to keep up with its rapid expansion. The firm has integrated Salesforce’s martech tools to track interactions, merging point-of-sale systems, mobile applications, loyalty incentives, and online ordering into a cohesive view. This effort facilitates 14 marketing journeys that vary from simple greetings to intricate churn management and lead acquisition methodologies.

Personalization and Segmentation

By establishing RFM (recency, frequency, and monetary) segments, El Jannah can differentiate between individual and corporate clients, customizing messages and offers accordingly. This segmentation has yielded remarkable outcomes, such as a 180% surge in purchase frequency and a 60% increase in average spending per visit.

Reintroducing Phased-Out Products

El Jannah leveraged its martech capabilities to examine customer feedback related to a previously discontinued fried chicken offering. Upon confirming a legitimate demand, the item was effectively reintroduced through a multi-channel marketing tactic. This strategy showcases how data-driven methodologies can synchronize product availability with consumer preferences.

Innovative Usage of Salesforce’s Agentforce AI

The brand has also incorporated Salesforce’s Agentforce AI to assess campaign performance. El Jannah is leading the way in restaurant industry applications of this technology, with the goal of consolidating customer insights from reviews, app usage, and sentiment evaluations. Plans for the future include personalizing web and app interactions via dynamic menus and tailored advertising.

Conclusion

El Jannah is tapping into Salesforce’s martech tools to drive its swift growth across Australia. By prioritizing customer engagement, personalization, and data-informed choices, the company is setting innovative benchmarks in the fast service restaurant market.

Q: What technology is El Jannah utilizing to aid its growth?

A: El Jannah is employing Salesforce’s martech tools to enhance customer engagement and optimize operations across multiple channels.

Q: How frequently is El Jannah launching new outlets?

A: El Jannah is opening a new store approximately every 12 to 15 days.

Q: What influence has the martech tools had on customer expenditure?

A: The introduction of the martech tools has led to a 180% uptick in purchase frequency and a 60% increase in average spending per visit.

Q: How is El Jannah utilizing data to shape its product offerings?

A: By analyzing customer data, El Jannah was able to recognize demand for a previously discontinued item and successfully reintroduce it.

Q: What significance does AI hold in El Jannah’s marketing approach?

A: Salesforce’s Agentforce AI is utilized to evaluate campaign performances and consolidate customer insights from diverse channels.

Q: In what ways is El Jannah customizing customer interactions?

A: El Jannah is focused on personalizing web and app experiences with dynamic dining options, customized promotions, and consistent messaging across channels.

Brief Overview

• Adelaide University results from the merger of the University of Adelaide and the University of South Australia.
• The updated digital infrastructure is designed to improve student enrollment and participation.
• Adobe Experience Platform serves as the backbone of the university’s digital initiatives.
• The institution aims to welcome students in 2026.
• Partnerships with Deloitte and Adobe emphasize the project’s ambition and intricacy.

Adelaide University: A Fresh Chapter in Digital Interaction

Creating a Future-Ready Digital Environment

In a significant merger, Adelaide University, established through the combination of the University of Adelaide and the University of South Australia, is leading a digital evolution. This venture, described by Head of Digital Marketing Emily Primavera as a “once-in-a-lifetime opportunity,” focuses on building a comprehensive digital framework to transform student enrollment and interaction.

Utilising Adobe Experience Platform

The Adobe Experience Platform is the foundation of the university’s digital redevelopment. Primavera articulates that this platform supports the development of prospective students until they fully assimilate into the university environment. Essential elements such as Adobe Experience Manager grant a cohesive and smooth digital journey throughout the university’s website and interfaces.

Obstacles and Cooperation

Even without legacy systems, which provides a clean start, the project encounters certain challenges. Primavera points out the difficulties in determining the essential data points needed for effectively engaging an international demographic. Furthermore, the university is leveraging existing strengths from the merging institutions to enhance the comprehensive digital structure.

Surpassing Student Expectations

The university’s digital strategy prioritizes crafting a unified and user-friendly experience for students. Primavera conveys that consolidating all digital services into a singular technological platform guarantees a fluid user interface. A customer-focused methodology through personalisation is a significant priority, striving to adapt digital interactions to meet unique student requirements.

The Magnitude of the Initiative

Characterised as a “considerable initiative,” the venture illustrates the intricacies involved in merging two unique educational institutions. The collaboration with Deloitte and Adobe highlights the scope and goals of this digital overhaul. Primavera remarks on the continuous work to establish a strong digital groundwork that promises meaningful returns on investment and improves student recruitment methodologies.

Conclusion

Adelaide University’s digital transformation represents a bold initiative aimed at redefining educational engagement. By incorporating advanced technologies and strategic collaborations, the university seeks to establish a new benchmark in digital experiences for its upcoming students.

Q: What is the purpose of the new digital infrastructure at Adelaide University?

A: The purpose is to enhance student enrollment and interaction by delivering a cohesive and individualized digital experience.

Q: What technology underpins Adelaide University’s digital transformation?

A: The Adobe Experience Platform stands at the core of the university’s strategy, providing tools like Adobe Experience Manager and Customer Journey Analytics.

Q: When will Adelaide University begin admitting students?

A: The university intends to open its doors to students in 2026.

Q: Who are the primary partners in this digital transformation project?

A: Adelaide University collaborates with Deloitte and Adobe to enhance its digital capabilities.

Q: What makes personalisation a key aspect of Adelaide University’s digital strategy?

A: Personalisation guarantees that students receive experiences tailored to their specific needs, boosting engagement and overall satisfaction.

Q: What are the primary challenges encountered by Adelaide University in rolling out the new digital stack?

A: The primary challenges involve gaining insights into necessary data points and coordinating teams from the merging institutions.

Quick Read

• Canva launches a new AI-driven video creation tool utilizing Google’s VEO-3 model.
• This tool enables users to fabricate high-quality video segments from textual descriptions.
• Accessible to paid Canva members, including Pro, Teams, and Enterprise subscriptions.
• Initial cap of five video clips per month, with intentions for future enhancement.
• Pro subscribers can export videos at resolutions extending to 4K.

Canva’s Foray into AI Video Creation

Canva has recently unveiled an innovative feature that allows users to produce video clips just by entering a text description. This tool, called “Create a Video Clip,” harnesses the sophisticated capabilities of Google’s VEO-3 model. As the inaugural commercial use of VEO-3, this integration represents a significant leap in rendering high-quality video creation attainable for everyone, particularly aiding marketers, content creators, and small enterprises in Australia.

Create Video from Text

The primary function of Canva’s new feature lies in its capacity to interpret a user’s textual prompt to generate a customized eight-second video clip, inclusive of audio. Powered by Google’s VEO-3 model, this tool can comprehend intricate instructions, providing flexibility over the video’s topic, action, and style, be it cinematic, animated, or stop-motion.

Users have the option to detail aspects like camera movements and lighting, while the built-in audio can deliver synchronized dialogue and accompanying music, enhancing the video’s realistic appeal.

Comprehensive Editing Suite

Once a video clip is created, it smoothly integrates into your Canva design. Users can trim, split, and arrange it on the timeline, utilizing Canva’s extensive array of editing features. This includes overlaying text, adding branding components, incorporating further clips, and accessing Canva’s vast library of graphics and music. Canva Pro subscribers can also benefit from AI-enhanced tools like background removal and audio enhancement.

High-Quality Output

The AI-generated video clips are rendered in a 1920×1080 resolution, assuring sharpness and suitability for a range of applications from social media to professional presentations. While the AI generates at 1080p, Canva Pro users can export their projects in resolutions reaching up to 4K, ensuring the highest quality for compatible platforms.

Subscription Information

The “Create a Video Clip” feature is available to paid Canva members, including those subscribed to Pro, Teams, and Enterprise plans, as well as Canva for Nonprofit clients. Initially, users can produce up to five video clips per month, but this restriction is anticipated to increase. In Australia, a Canva Pro subscription is priced at A$164.99 annually for an individual, whereas Canva for Teams begins at A$135 per user per year, with a minimum of three users.

For additional details, visit Canva’s AI Video Generator.

Conclusion

Canva’s rollout of the “Create a Video Clip” tool signifies a notable achievement in AI-assisted content creation. By collaborating with Google’s VEO-3 model, Canva presents users with a novel method to easily generate high-quality videos. This feature is poised to revolutionize how marketers, content creators, and small businesses undertake video production, providing an effective solution that caters to the increasing demand for dynamic visual content.

Q: What is the key feature of Canva’s newly introduced tool?

A: Canva’s new tool enables users to generate video clips from text descriptions using Google’s VEO-3 model.

Q: Who has access to the “Create a Video Clip” feature?

A: The feature is accessible to paid Canva members, including those subscribed to Pro, Teams, and Enterprise plans.

Q: How many video clips can users create initially?

A: Users are allowed to create up to five video clips per month initially, with future expansion planned.

Q: What is the resolution of the AI-generated video clips?

A: The video clips are generated at a resolution of 1920×1080, with Pro users permitted to export up to 4K.

Q: How does the editing process function with the generated clips?

A: The clips seamlessly incorporate into Canva designs and can be modified using the complete suite of editing tools offered by Canva.

NSW Nationals Alter Their Position on Climate Policy

Quick Read

• NSW Nationals opt to drop net zero emissions goal.
• Party aims to retract from the Paris Agreement.
• Worries regarding the economic effects of existing climate policies.
• Possible political consequences within the Coalition.
• Grassroots initiative emphasizes Australian priorities.

NSW Nationals’ Climate Policy Revision

In a significant development, the NSW Nationals have voted to relinquish their pledge to net zero emissions and support Australia’s pullout from the Paris Agreement. This determination was reached at their yearly conference in Coffs Harbour, mirroring a rising feeling among party members that existing climate frameworks do not adequately serve regional Australia.

Economic Issues Propel Policy Change

Supporters of the new path assert that the pursuit of net zero has heightened living expenses, affecting prices related to food, energy, and transportation. They argue that Australia’s pledge has yielded no discernible environmental advantages and that the nation’s rich resources should permit some of the lowest costs for food and energy in the world.

Consequences for Employment and Industry

The emphasis on net zero has allegedly resulted in job reductions as businesses relocate to nations with laxer environmental standards. The party’s choice highlights a call for the Australian government to focus on domestic prosperity over global obligations.

Exiting the Paris Agreement

After the net zero vote, the NSW Nationals endorsed a resolution calling for the Federal Government to withdraw from the Paris Agreement. Members contend that international climate treaties place undue economic pressure on Australia, impeding its growth potential.

Political Fallout

This policy alteration may heighten scrutiny on the federal leadership of the National Party and the larger Coalition, revealing a divide between urban and regional beliefs regarding climate policy. As Senator Matt Canavan remarked, it is time for the “AUSTRALIAN government to prioritize AUSTRALIANS.”

Summary

The NSW Nationals’ choice to forsake net zero objectives and the Paris Agreement signifies a crucial change in Australian climate policy, spurred by economic concerns and a wish to emphasize national interests. This action has the potential to transform internal party relations and sway discussions in forthcoming federal elections.

Q: What prompted the NSW Nationals to discard net zero?

A: The choice was motivated by worries concerning the economic ramifications of current climate policies, such as increasing costs for food, energy, and transport.

Q: What are the consequences of exiting the Paris Agreement?

A: Departing from the Paris Agreement could free Australia from global climate responsibilities but may draw criticism from environmental advocates and international allies.

Q: How could this decision impact the Coalition?

A: It may foster discord within the Coalition, shedding light on disparities between regional and urban viewpoints on climate policies.

Q: What is the wider political consequence of this decision?

A: The decision might shape future federal election battles, with climate policy emerging as a crucial topic of discussion.

For more details, visit the NSW Nationals website.