Nicholas Webb

David Jones Seeks In-Depth Customer Understanding via Integrated Data

Nicholas Webb on August 1, 2025

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David Jones’ Innovative Data Approach: An In-Depth Customer Perspective

Brief Overview

David Jones is rolling out a fresh data strategy aimed at crafting a 360-degree understanding of customers.
This strategy incorporates Snowflake for data consolidation and Qualtrics for customer input.
Emphasis on customized communication via emails, video content, and push alerts.
Improved insight into online user activity to enhance customer satisfaction.

David Jones seeks a thorough customer understanding through unified data

Transforming Marketing with Data

In 2023, David Jones set out to transform its marketing methodologies by developing a thorough data-based strategy. At the heart of this approach is the construction of a singular view of each customer, utilising state-of-the-art data integration to boost personalisation and customer involvement.

Embracing Advanced Technology

David Jones has incorporated Snowflake as a crucial asset in this transformation. By merging previously isolated datasets, the department store can now uncover significant insights into product performance across different locations. This merging facilitates informed decision-making and enhances the personalisation of customer interactions through customised emails, captivating video content, and timely push alerts.

Concentrating on Online User Activity

By further diversifying their data, David Jones is focused on comprehending online user behaviour by monitoring metrics like page visit duration and contents of shopping baskets. This detailed analysis empowers the retailer to refine its marketing tactics and offer a more tailored shopping experience.

Incorporating Customer Input

Simultaneously, the employment of Qualtrics enables David Jones to gather and respond to customer feedback, refining product content on their website and application. By integrating this feedback with operational insights from Snowflake, the retailer aspires to deliver a seamless and responsive customer experience.

Conclusion

David Jones is advancing in data-driven marketing by constructing an all-encompassing view of customers through integrated data systems. By merging Snowflake and Qualtrics, the retailer is enhancing customisation and boosting customer engagement through a deeper comprehension of user behaviour and feedback.

Q: What is the primary objective of David Jones’ new data strategy?

A: The primary aim is to establish a comprehensive, 360-degree view of every customer to enhance personalisation and refine marketing tactics.

Q: How is Snowflake utilized in this strategy?

A: Snowflake is deployed to unify previously disconnected datasets, enabling a cohesive customer view and informed strategic choices.

Q: What function does Qualtrics serve in David Jones’ framework?

A: Qualtrics is leveraged to gather and respond to customer feedback, which shapes product content and elevates the overall customer journey.

Q: How does David Jones customize customer interactions?

A: Customization is achieved through targeted emails, engaging video content, and prompt push notifications based on insights drawn from customer data.

Q: Why is it crucial for David Jones to understand online user behaviour?

A: Grasping online user behaviour enables David Jones to hone marketing strategies, resulting in a more personalized and impactful customer experience.

Optus Incorporates GenAI into Frontline Operations

Nicholas Webb on July 31, 2025

Quick Read

Optus partners with Google Cloud to embed GenAI into its customer service framework.
The virtual agent, called Expert AI, utilizes Google Cloud’s Customer Engagement Suite.
The implementation is projected to affect frontline employees until 2025.
Optus is an early adopter, collaborating closely with Google Cloud throughout its creation.
Key performance indicators encompass net provider score, problem resolution, and handling duration.
Optus’ AI sector anticipates a wider application for AI-enhanced customer experiences and operational enhancements.

Optus introduces AI to frontline services

AI-Driven Customer Service Innovation

Optus aims to transform its customer service interactions by incorporating a generative AI-based virtual agent named Expert AI. Co-created with Google Cloud, this agent is intended to aid contact center personnel by understanding customer dialogues, fetching relevant information, and proposing replies instantly.

Google Cloud Collaboration

The partnership with Google Cloud capitalizes on the Customer Engagement Suite and its large-language model, Gemini. This project signifies Optus’ dedication to enhancing customer engagement through advanced technology.

Strategic Rollout Plan

Jesse Arundell, Head of AI solutions and strategy, indicated that the launch of Expert AI will be phased, extending to frontline workers through 2025. The development of this agent has spanned nine months and includes a tailored orchestration service that connects Google Cloud offerings with Optus’ enterprise data ecosystem.

Performance Metrics and Impact

Optus is assessing the effectiveness of Expert AI using multiple metrics, such as net provider score, issue resolution rates, and average handling duration. These measures will assist in evaluating the AI’s success in enhancing customer service results.

AI Leadership and Broader Opportunities

In light of a recent leadership transition, Jesse Arundell now heads Optus’ AI division. This reorganization aligns with a comprehensive company strategy aimed at integrating AI throughout business functions. Arundell points out numerous possibilities for AI, particularly in improving customer experiences and updating IT and network services.

GitHub Copilot Integration

In a complementary effort, Optus has rolled out GitHub Copilot to its 550-member tech team. This initiative aims to expedite coding tasks, with applications in system architecture, programming efficiency, and automation testing.

Summary

The deployment of GenAI via the Expert AI virtual agent signifies a major advancement in Optus’ customer service capabilities. The partnership with Google Cloud highlights the telecommunications company’s commitment to innovation and operational excellence. As the rollout advances, Optus is well-positioned to utilize AI for broader organizational transformations.

Q: What is Expert AI?

A: Expert AI is a generative AI-driven virtual agent co-developed by Optus and Google Cloud to assist customer service personnel in interpreting client interactions and recommending replies.

Q: How does Expert AI improve customer service?

A: It enhances customer service by analyzing conversations, gathering relevant information, and offering real-time response suggestions, thereby boosting efficiency and resolution times.

Q: What are the performance metrics for Expert AI?

A: Optus evaluates the performance of Expert AI based on metrics including net provider score, issue resolution, and average handling duration.

Q: What role does Google Cloud play in this initiative?

A: Google Cloud collaborates with Optus by providing the Customer Engagement Suite and the large-language model, Gemini, which are essential to the development of Expert AI.

Q: What other AI initiatives is Optus pursuing?

A: Optus is investigating various AI-driven opportunities, including enhancements in customer experience, as well as IT and network modernization. They have also incorporated GitHub Copilot into their tech workforce to enhance coding productivity.

“Scattered Spider Launches Fresh Ransomware and Social Engineering Strategies”

Nicholas Webb on July 30, 2025

Brief Overview

Scattered Spider has adopted novel ransomware and social engineering strategies.
DragonForce ransomware is now included in their resources.
New strategies involve impersonating staff to deceive IT support.
Remote access applications like AnyDesk and Teleport.sh are utilized to avoid detection.
The RattyRAT trojan improves their sustained access abilities.
Targets feature Snowflake data cloud and VMware ESXi servers.
Connections to the Com online criminal network are recognized.
The FBI cautions about a Com subgroup, Hacker Com, connected to ransomware-as-a-service.

Progression of Cyber Threats

The Scattered Spider collective, noted for its advanced cyber assaults, has bolstered its inventory with new ransomware and social engineering approaches, as reported by the Australian Cyber Security Centre (ACSC) and various Western entities.

Innovative Tactics and Approaches

Recently, Scattered Spider has begun employing DragonForce ransomware, utilized post data exfiltration for blackmail. Interaction with targeted entities takes place via The Onion Router (TOR), email, or encrypted messaging applications.

Data Exfiltration and Manipulation

This group transfers data to platforms like Mega.nz and Amazon S3. They have refined their social engineering methods, posing as personnel to influence IT helpdesks into resetting passwords and shifting MFA tokens.

Enhanced Tools for Concealment

Scattered Spider employs legitimate remote access tools such as AnyDesk and Teleport.sh to hide their activities. The Java-based trojan RattyRAT is also utilized to sustain undetected access.

Focusing on Cloud and Server Systems

The group aims at Snowflake data cloud for swift data exfiltration and encrypts VMware ESXi servers to heighten the urgency for ransom settlements. They create false user profiles and social media accounts to preserve access.

Advice for Organizations

To mitigate these threats, organizations are advised to implement phishing-resistant MFA, prohibit unauthorized software, and keep offline backups, as suggested by security agencies.

Connections to Criminal Syndicates

Scattered Spider is associated with the Com online criminal network, which recruits through channels like Roblox and Discord. A subgroup, Hacker Com, participates in ransomware-as-a-service and other illicit activities such as DDoS assaults and SIM swapping.

FBI Alerts

The FBI has circulated warnings regarding Hacker Com’s refined operations, which comprise selling technical support and engaging in violent retribution actions like “swatting.”

Conclusion

Scattered Spider’s progress in ransomware and social engineering strategies underscores the shifting cyber threat environment. Their ties to the Com network and advanced methods present substantial threats to organizations globally.

Q: What is DragonForce ransomware?

A: DragonForce is a variant of ransomware utilized by Scattered Spider for extortion following data breach.

Q: How does Scattered Spider execute social engineering?

A: They impersonate staff members to deceive IT helpdesks into changing passwords and transferring MFA tokens.

Q: What tools does Scattered Spider use for remote connectivity?

A: They leverage AnyDesk, Teleport.sh, and the RattyRAT trojan to maintain concealed access.

Q: Why is the Snowflake data cloud a target?

A: Snowflake enables Scattered Spider to perform large data queries quickly for exfiltration purposes.

Q: What constitutes the Com network?

A: It is an online criminal syndicate affiliated with Scattered Spider, recruiting via platforms such as Roblox and Discord.

Q: What measures has the FBI taken?

A: The FBI has issued warnings about Hacker Com’s advanced criminal enterprises, including ransomware-as-a-service.

Google Pixel 9a Evaluation: A Mid-Tier Wonder with Strength and Accuracy

Nicholas Webb on July 28, 2025

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Orica Enhances GenAI Features with Now Assist

Nicholas Webb on July 28, 2025

Orica’s AI Transformation in IT Support

Quick Overview

Orica incorporates 20 AI-enhanced capabilities into its IT service desk.
The organization recently implemented five new AI use cases using Now Assist.
AI workloads now encompass 75% of Orica’s IT support team.
Virtual agents’ success rate has doubled since the rollout.
Orica has transitioned from a tech-driven to a process-driven AI strategy.
ServiceNow Control Tower set to bolster AI scaling and governance.

Orica’s AI Growth in IT Support

Orica, a frontrunner in explosives and blasting systems, is revamping its IT service desk operations with cutting-edge AI functionalities. A year post the integration of ServiceNow’s generative AI suite, the firm has introduced 20 AI-enabled capabilities, recently highlighting five groundbreaking use cases via the Now Assist toolkit.

Orica enhances GenAI capabilities with Now Assist

Success and Adoption Driven by AI

Bradley Hunt, Orica’s DevOps and regional apps manager, underscored the significant influence of AI on the IT support team, with AI now assigning tasks to 75% of the team in the past quarter. During the ServiceNow World Forum in Sydney, Hunt mentioned that the initial strategy was tech-driven, aimed at acquainting staff with AI functionalities.

After joining the early access program for Now Assist, Orica swiftly doubled its virtual agents’ success rate, currently rerouting 94% of effective flows from the service desk. The engagement with AI among IT personnel has surged by 70% over the last six months, enabling roughly 12,000 AI-driven actions each month.

Transitioning from Tech-Led to Process-Led

Orica has effectively moved to a process-led methodology, concentrating on weaving AI into team workflows to optimise return on investment. The organization’s approach includes outlining team processes to locate areas where AI can reduce or eliminate steps, which enhances operational efficiency and governance.

ServiceNow Control Tower for Future Development

Orica is overseeing its AI demand and governance through the ServiceNow platform, acting as a singular source of truth for converting AI concepts into production-ready solutions. CIO Rachael Sandel highlighted the importance of the ServiceNow Control Tower in offering visibility, coordination, and automation to support AI scaling.

“It’s not solely about technology,” Sandel remarked. “It’s about fostering an environment where AI can flourish.”

Conclusion

Orica’s deployment of ServiceNow’s generative AI suite within its IT service desk has significantly enhanced efficiency and adoption rates. With a transition from tech-driven to process-driven approaches, Orica is set to further advance its AI capabilities leveraging the ServiceNow Control Tower.

Q&A

Q: What is Orica’s main objective with AI integration?

A: Orica seeks to improve efficiency and effectiveness in IT support by incorporating advanced AI functionalities.

Q: What has been the effect of AI on Orica’s IT support team?

A: AI has assigned tasks to 75% of the IT support personnel, markedly enhancing workflow and productivity.

Q: What is the forthcoming step in Orica’s AI strategy?

A: The next step involves leveraging the ServiceNow Control Tower for enhanced visibility, coordination, and automation.

Q: How has the adoption of virtual agents evolved at Orica?

A: The success rate with virtual agents has increased, deflecting 94% of effective flows from the service desk.

Q: What does the transition from tech-led to process-led mean?

A: It signifies a focus on integrating AI into workflows to enhance efficiency and ROI, rather than merely implementing technology.

NBN Co to Remove Millions of Unnecessary Scheduled Outage Notifications

Nicholas Webb on July 26, 2025

Quick Overview

NBN Co intends to eliminate 120,000 superfluous outage notifications each month.
Initiatives are being tested to enhance the precision of outage notifications.
Retailers and consumers have voiced worries about the overwhelming number of alerts.
NBN Co aims for longer, less frequent periods of outages.
Hybrid-fibre coaxial (HFC) customers will be the first to witness these modifications.

NBN Co’s Revised Strategy for Outage Notifications

NBN Co's plan to decrease outage notifications

Simplifying Outage Notifications

NBN Co is tackling the problem of excessive planned outage notifications by removing alerts for outages that do not occur. This strategy aims to decrease the 120,000 monthly notifications, which have become a point of annoyance for both consumers and retailers.

Tackling Retailer Issues

Retailers have voiced their displeasure regarding the substantial number of notifications and the brief notice periods for scheduled work. NBN Co is addressing these concerns by refining its notification systems for enhanced clarity and efficiency.

Enhancing Notification Precision

NBN Co is testing enhancements in how it gathers data on power outages, transitioning from unreliable website information to more trustworthy API sources. This adjustment is expected to improve notification precision and diminish unnecessary alerts.

Future Adjustments in Outage Scheduling

There are plans to decrease cancellation notifications and refine the scheduling process for works. By the first half of FY26, NBN Co intends to eliminate 1.2 million cancellation notices annually, thereby cutting down confusion and communication overload.

Extended, Infrequent Outages

The company is investigating the feasibility of fewer but extended outage periods, as favored by 64% of survey participants. This approach will initially be trialed with Hybrid-fibre coaxial (HFC) users to consolidate maintenance and upgrades into fewer disruptions.

HFC Enhancement Program

As part of the plant modernization upstream (PMUS) initiative, HFC users will encounter longer outage periods to facilitate simultaneous upgrade activities. If proven successful, this method will be broadened in Q1 FY26.

Conclusion

NBN Co is poised to considerably lessen the number of planned outage notifications by enhancing alert accuracy and instituting longer but less frequent outages. These modifications aim to address concerns from retailers and users, streamline communication, and ultimately improve service quality.

Q: What motivates NBN Co to reduce outage notifications?

A: The reduction is intended to eliminate unwarranted alerts for outages that do not take place, alleviating frustrations for users and retailers.

Q: How does NBN Co plan to enhance notification accuracy?

A: By placing greater reliance on API data from power providers and decreasing dependency on unreliable website data.

Q: What adjustments are planned for outage scheduling?

A: NBN Co aims to lower cancellation notices and reschedule works in a more efficient manner, lessening communication overload.

Q: What advantages will users gain from longer outage periods?

A: Extended periods aim to streamline multiple maintenance activities, thereby reducing the frequency of service interruptions.

Q: Who will be the first to be impacted by these changes?

A: Hybrid-fibre coaxial (HFC) customers will be the first to encounter the new strategy of longer outage periods.

Q: When are these changes anticipated to take effect?

A: The modifications are expected to be implemented in the first half of FY26.

YouTube Introduces AI Tools to Transform Shorts Production

Nicholas Webb on July 26, 2025

Quick Overview

YouTube launches AI resources for Shorts creators, accessible worldwide.
New functionalities encompass photo-to-video conversion, generative effects, and an AI creative space.
These tools are complimentary and available for both amateurs and experts.
Creators in Australia have instant access without any regional wait times.
AI-generated content is tagged and marked for clarity.

YouTube’s AI Resources: A Fresh Chapter for Shorts

YouTube launches AI resources for Shorts production

YouTube has rolled out an array of AI resources designed to transform the production of Shorts, their popular short video feature. This rollout follows a recent crackdown on channels utilizing AI for content creation in non-compliant manners, highlighting YouTube’s dedication to responsible AI practices.

Worldwide Accessibility and Local Influence

Fueled by sophisticated models like Google’s Veo 2, these resources are now accessible to creators across the globe, including Australia. This worldwide launch enables local creators to tap into AI-fueled creativity right away, without the need for waiting on regional updates.

Image to Clip

A notable feature is the capability to convert still images into vibrant six-second video segments. Creators in Australia can choose images from their devices, implement AI-powered animations, and animate their still photos effortlessly.

Generative Features

YouTube’s generative features empower creators to enrich their Shorts by transforming sketches into intricate visuals or placing selfies into creative contexts. These effects are accessible in the AI section of the Shorts camera, offering limitless imaginative opportunities.

AI Creative Space

Functioning as a creative hub, the AI playground supplies prompts for video concepts, image creation, and musical tracks, aiding creators in brainstorming and optimizing their ideas effectively.

Ethical Guidelines and Clarity

YouTube guarantees that AI-created content is distinctly marked with SynthID watermarks and labels, upholding transparency and ethical principles in AI content production.

Instant Access for Australian Creators

With no delays by region, Australian creators can refresh their YouTube app to employ these innovative tools immediately, boosting their competitiveness in the bustling Shorts arena.

Conclusion

YouTube’s latest AI resources for Shorts creators offer a robust set of features to enhance content development. With global reach and no additional fees, these tools unlock fresh creative pathways for both novices and professionals in Australia and elsewhere, while maintaining ethical practices.

Q: What new AI resources has YouTube introduced?

A: YouTube has introduced image-to-video features, generative effects, and an AI creative playground for Shorts creators.

Q: Are these features accessible to all creators globally?

A: Yes, these features are available to creators around the world, including Australia, without any regional delays.

Q: Are any fees associated with these new functionalities?

A: No, the AI resources are free and do not require subscriptions, making them available to all users.

Q: How does YouTube ensure the responsible use of AI content?

A: YouTube employs SynthID watermarks and labels to clearly identify AI-generated materials, ensuring transparency.

Q: How can creators in Australia access these new features?

A: Creators in Australia can update their YouTube app to gain immediate access to the new AI resources.

SpinTel Enters the Arena: $74/Month for a 500/50Mbps NBN Package

Nicholas Webb on July 25, 2025

Quick Read

SpinTel launches a new NBN plan with speeds of 500/50Mbps for A$74 monthly.
This promotion is valid for 6 months, after which the price rises to A$84.95 ongoing.
SpinTel’s offering is in competition with recent deals from Exetel and Tangerine.
Consumers benefit from no-contract options, simplifying the process of changing plans.
Fast internet is essential for remote working and streaming applications.
SpinTel also provides a 750/50Mbps option for A$80 per month for the first 6 months.
Unlimited data packages are increasingly prevalent, eliminating data limits.

SpinTel’s Competitive Advantage

SpinTel has unveiled a competitive NBN plan offering 500/50Mbps at a low cost of A$74 monthly for the initial six months, transitioning to A$84.95 thereafter. This scheme positions SpinTel effectively against rivals like Exetel and Tangerine, who have likewise been modifying their pricing models.

Customer Flexibility

In the current marketplace, consumers are free from long-term contracts. SpinTel’s no-contract model empowers users to benefit from attractive pricing without obligations, facilitating easier provider switches when favorable offers present themselves.

Addressing Contemporary Needs

The need for high-speed internet is propelled by the growing demand for remote work functions, quality streaming, and smart home technology. SpinTel’s plan aims to meet these requirements, delivering outstanding speed and dependability.

Extra Offers and Advantages

Moreover, SpinTel has a 750/50Mbps plan available for A$80 during the initial six months, followed by a rate of A$90.95 ongoing. This plan is ideal for customers seeking higher speeds and strategically aims to seize a larger share of the high-speed internet sector.

Unlimited Data Options

Data limits are fading, as many recent plans provide unlimited data options. This is especially beneficial for gamers and streamers who frequently download significant amounts of data.

Overview

With its competitive pricing strategy on new NBN plans, SpinTel presents an excellent chance for Australian consumers to access high-speed internet at attractive prices. The absence of contracts along with unlimited data positions SpinTel to redefine the market standards.

Q: What is the price of SpinTel’s new 500/50Mbps plan?

A: The plan is priced at A$74 monthly for the first six months, increasing to A$84.95 ongoing.

Q: How does SpinTel’s pricing measure up against other ISPs?

A: SpinTel’s pricing is competitive, lower than Exetel’s offer of A$80 per month and contending with Tangerine’s initial rate of A$68.90.

Q: Are contracts necessary for SpinTel’s plans?

A: No, SpinTel provides its plans without any contractual obligations, allowing flexibility to change plans as necessary.

Q: What other plan does SpinTel provide?

A: SpinTel features a 750/50Mbps plan for A$80 monthly for the first six months, shifting to A$90.95 subsequently.

Q: Are data plans restricted or unlimited?

A: SpinTel’s plans typically include unlimited data, alleviating worries about data restrictions.

Q: How can I determine if my address qualifies for SpinTel’s NBN plan?

A: Eligibility is contingent on NBN availability at your location. You can verify your status on SpinTel’s website.

Government Reveals Local GPT-4o for Australian Public Sector

Nicholas Webb on July 24, 2025

Australia Adopts AI with Domestic GPT-4o Deployment

Overview

The national government has introduced a locally-hosted version of GPT-4o for the Australian Public Service (APS).
This effort is part of the GovAI initiative, aimed at increasing AI utilization in public services.
The project is presently in a closed beta stage but is set to grow by November.
Key contributors in the AI hosting domain include Microsoft and Amazon.
New AI tools for personnel feature the Assessment Assistant and Knowledge Assistant applications.
The GovAI task force provides support for the initiative through technical know-how and training.

Background

The Australian government has made a notable advancement in integrating artificial intelligence by discreetly launching an onshore version of OpenAI’s GPT-4o for the Australian Public Service (APS). This action is a component of a comprehensive strategy aimed at boosting AI capabilities within governmental bodies, referred to as the GovAI initiative.

Australian government launches local GPT-4o for public service

Overview of the GovAI Initiative

The GovAI program, spearheaded by the Department of Finance, aims to optimize AI usage across the APS. By granting access to leading-edge AI resources, the initiative aspires to minimize resource repetition and encourage innovation in governmental procedures. At present in a closed beta phase, GovAI plans to broaden its reach by November, facilitating greater involvement among government entities.

AI Hosting and Integration

Since January, preliminary measures have been implemented to incorporate AI hosting capabilities within the APS. Microsoft-powered AI hosting is integrated into the GovTEAMS platform, with early proposals for Amazon-hosted AI services in progress, anticipated to be operational by the end of FY25. These initiatives establish a solid foundation for AI implementation throughout the government.

Introduction of New AI Applications

The APS has rolled out a new AI chat application and created two prototype applications to improve service delivery. The Assessment Assistant app offers initial evaluations for applications or submissions, like grant requests. In addition, the Knowledge Assistant app enables staff to investigate complex datasets, including procurement regulations, highlighting the tangible advantages of AI integration.

Security and Development Protocols

To bolster these initiatives, application designs undergo security assessments and templated applications are being formulated. These efforts promote expedited and secure development for smaller governmental agencies, guaranteeing that AI functionalities adhere to rigorous security norms.

Training and Assistance

A dedicated GovAI task force, comprised of technical specialists from various government sectors, backs the program. Training on AI frameworks, including Gemini, Claude, and GPT, is provided to ensure staff can effectively leverage these technologies. The program will also entertain new AI frameworks and hosting solutions by November.

Conclusion

The strategic implementation of GPT-4o by the Australian government for the public service signifies a critical achievement in AI adoption. Through the integration of AI solutions and stimulation of innovation, the GovAI initiative seeks to improve effectiveness and service provision across governmental agencies. With continued support and training, this initiative is poised to revolutionize public service operations in Australia.

Q: What is the objective of the GovAI program?

A: The GovAI program aims to promote AI adoption within the Australian Public Service, offering access to AI resources to boost efficiency and lessen resource redundancy.

Q: Which organizations are participating in AI hosting services?

A: Microsoft and Amazon play significant roles in delivering AI hosting services under the GovAI program framework.

Q: What new AI applications have been launched?

A: The Assessment Assistant app and Knowledge Assistant app have been created to give staff insights into applications and to navigate complex datasets, respectively.

Q: When will the GovAI program undergo expansion?

A: The program is expected to expand by November, enabling additional government entities to engage.

Q: In what way does the GovAI task force assist the program?

A: The task force delivers technical expertise and training on various AI models to guarantee government staff’s effective use of AI resources.

Q: What security measures are in place for new AI applications?

A: High-level design documentation for security-assessed applications and templated applications are being created to ensure efficient and secure development practices.

Review: DJI Power Battery 2000 – The Essential Gadget for Content Creators in 2025

Nicholas Webb on July 20, 2025

Quick Overview

DJI’s Power 2000 is a portable, stackable battery with a capacity of 2048Wh and an output of 3kW.
Its expandable design permits a total capacity of up to 22,528 Wh by linking several units together.
Perfect for content creators, featuring 4 AC outlets, 4 USB-C, and 4 USB-A ports.
Notable features include weather resistance, mobile app integration, and extremely rapid charging.
Offered in Australia for A$2,409 with bundle options for additional accessories.

Construction

The DJI Power Expansion Battery 2000 showcases a robust, scratch-resistant grey casing, embodying DJI’s renowned aesthetic found in their drones and gimbals. With dimensions of 448.5 × 225 × 234 mm and a weight of 13kg, the battery centralizes all ports on one side for convenient access. Built-in handles improve its portability, and the stackable structure provides a flat surface on top, ideal for resting devices while they charge. The Power Series Hand Truck facilitates the secure transport of multiple stacked units, while the optional 200W solar panel enables environmentally-friendly charging.

Functionality

The Power 2000 consistently delivers a power output of 3kW, making it ideal for power-hungry devices. Its LFP cells ensure long-lasting dependability, with the ability to charge from 0-80% in just 45 minutes. It can recharge a mobile phone 144 times or supply power to a projector for 18 hours, fulfilling various device energy requirements.

Attributes

DJI’s Power 2000 includes several features:

Stackable Structure: Connect multiple units for greater capacity without additional footprint.
Water Resistance: An IP54 rating guarantees functionality in harsh Australian environments.
SDC Ports: Quick charging for DJI drones and accessories, enabling solar and car charging.
App Connectivity: Bluetooth and Wi-Fi connectivity for remote management and updates.
Rapid Recharge: Achieves 80% charge in 55 minutes, promoting sustainable energy usage.
High Power Output: Stable 3000 W AC output for demanding appliances.
Quiet Functioning: Operates at 23-30 dB, suitable for quiet indoor settings.
Expandable Capacity: Accommodate up to ten units for a substantial 22,528 Wh capacity.
Safety Mechanisms: Intelligent BMS ensures protection against overcharging, deep discharging, and temperature issues.
UPS Mode: Can serve as an uninterruptible power source for essential devices.

Challenges and Prospects

Despite the numerous strengths of the DJI Power 2000, there are areas that could be improved. The absence of direct vehicle charging capabilities without extra accessories is a limitation, and the fixed-height handle on the trolley may restrict transportation ease. Enhancements in these aspects could improve user satisfaction.

Cost and Accessibility

Priced at A$2,409 in Australia, the Power 2000 represents a considerable investment but delivers significant advantages for campers and content creators. Bundle options offer savings on accessories, accommodating a variety of requirements and circumstances.

Conclusion

The DJI Power 2000 stands out as a reliable choice for those requiring dependable, scalable power solutions. It is perfect for content creators and adventurers alike, providing vital features for contemporary power demands, making it a wise investment for prolonged usage.

Recap

The DJI Power 2000 battery system presents a high-capacity, stackable solution for a range of power requirements, with attributes such as quick charging, weather resistance, and mobile app connection. While certain drawbacks exist, its advantages render it a practical tool for both personal and professional applications in Australia.