ACMA Rejects Proposed Consumer Code as Demands for an End to Self-Regulation Increase
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ACMA Rejects Proposed Consumer Code as Demand for Regulatory Action Grows

Quick Summary
- ACMA has turned down the most recent draft of the telecommunications consumer protections code.
- Industry provided 30 days to present a revised code or risk regulatory measures.
- Concerns encompass irresponsible selling practices and insufficient consumer protections.
- Demand for ACMA to utilize legislative powers to regulate the industry directly has increased.
ACMA’s Position on Consumer Protections
The Australian Communications and Media Authority (ACMA) has rejected the latest draft of consumer protection proposals from the telecommunications sector. The regulator insists on a reworked set of protections within 30 days or faces imposing regulatory rules that would end the industry’s self-regulation.
Industry’s Reaction and Consultation Process
The Australian Telecommunications Association (ATA), which represents industry carriers, expressed dissatisfaction alongside ACMA regarding the outcome of the consultation process. ATA chief executive Luke Coleman mentioned that the draft went through multiple consultation phases since May 2023, intending to improve consumer protections.
Primary Concerns and Consumer Advocacy
ACMA raised issues like irresponsible sales practices, insufficient credit evaluations, and unfair disconnection policies. The Telecommunications Industry Ombudsman (TIO) and the Australian Communications Consumer Action Network (ACCAN) have also expressed worries, calling for clear guidelines to curb unethical sales and prevent wrongful disconnections.
Demand for Regulatory Action
With trust decreasing in the industry’s capacity for self-regulation, ACCAN CEO Carol Bennett urged ACMA to leverage its legislative authority for direct regulation. The persistent delays in establishing effective consumer protections have made immediate action necessary to protect consumer interests.
Conclusion
As ACMA rejects the most recent draft consumer code, the future of telecommunications regulation in Australia stands at a crucial crossroads. With just 30 days to respond, the industry must tackle pressing consumer protection issues or encounter regulatory intervention. The demand for ending self-regulation intensifies as stakeholders call for substantial protections for Australian consumers.
