Australia’s Social Media Prohibition Impacts 4.7 Million Profiles


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Brief Overview

  • 4.7 million accounts of Australian teenagers have been deactivated due to a new legislation.
  • The law focuses on individuals under 16 across platforms such as Instagram, Facebook, YouTube, TikTok, and others.
  • Platforms could incur penalties up to $49.5 million for failing to comply.
  • Reddit is disputing the law in legal proceedings.
  • Responses indicate a smooth transition, supported by public education initiatives.
  • A study will be conducted to evaluate the long-term mental health effects of the prohibition.

Consequences of the Social Media Prohibition on Australian Adolescents

The recent prohibition of social media in Australia has led to 4.7 million accounts being deactivated for users under 16 years old. This measure follows a significant law that was enforced on December 10, aiming at reducing social media usage among minors.

Australia's Social Media Prohibition Impacts 4.7 Million Profiles


Adherence and Regulation

The eSafety commissioner revealed that platforms such as Meta, Google, and others had deactivated these accounts to abide by the new regulation. The law does not impose fines on minors or their guardians but could result in penalties as high as $49.5 million for non-compliant platforms.

Responses from Platforms to the Prohibition

Execution and Issues

Julie Inman Grant, the eSafety commissioner, stated that platforms have shown considerable adherence, though some underage accounts still exist. Effective age verification measures are anticipated to require time for complete implementation.

Responses from Age-Assurance Providers

Responses suggest that the introduction has been seamless, supported by public education programs prior to the ban. Age-assurance providers, usually external vendors contracted by platforms, have been instrumental in this process.

Market Reactions and Ongoing Observation

Prior to the enforcement of the law, some smaller social media applications experienced a spike in downloads, although these increases have not resulted in sustained user engagement. The eSafety commissioner will persist in monitoring these trends.

Long-term Impact Research

A research study involving mental health professionals will examine the enduring repercussions of the ban over the coming years to evaluate its effects on the mental health and social behaviors of young Australians.

Conclusion

The recent enforcement of a social media prohibition for those under 16 in Australia has caused 4.7 million accounts to be deactivated. While adherence has been substantial, challenges persist in effectively enforcing age verification. The long-term consequences of the ban are yet to be determined as studies begin to evaluate its effects.

Q: What is the objective of the social media prohibition?

A:

The objective of the ban is to safeguard minors under 16 from harmful content and interactions on social media platforms.

Q: Which platforms are impacted by this legislation?

A:

This legislation affects major platforms like Instagram, Facebook, YouTube, TikTok, Snapchat, and X (formerly Twitter).

Q: Are there any punishments for non-adherence?

A:

Platforms may face fines of up to $49.5 million if they do not comply with the legislation.

Q: How are platforms verifying the ages of users?

A:

Platforms are utilizing third-party age-assurance providers to carry out age verification processes.

Q: Is there any contention regarding the ban?

A:

Indeed, Reddit is contesting the legislation in court, aiming to annul it.

Q: How will the long-term effects of the ban be investigated?

A:

A study involving mental health specialists will monitor the effects of the ban on young Australians over a period of several years.

Q: Have any alternative platforms gained traction due to the prohibition?

A:

Some smaller social media applications experienced an uptick in downloads, but this has not translated to long-term user engagement.

Posted by Nicholas Webb

Nicholas Webb is a Queensland-based Consumer Technology Editor at Techbest focused on connected home and streaming products.

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