Apple acknowledges defeat in the AI competition as Google Gemini prepares to improve Siri.
We independently review everything we recommend. When you buy through our links, we may earn a commission which is paid directly to our Australia-based writers, editors, and support staff. Thank you for your support!
Quick Read
- Apple teams up with Google to upgrade Siri with Google’s Gemini AI.
- This represents a notable change for Apple, recognized for its vertical integration.
- Apple’s dependency on Google indicates a setback in its own AI advancements.
- The updated Siri is anticipated in 2026, necessitating the newest iOS devices.
- Google’s Gemini AI now operates on over two billion Apple gadgets.
- Apple stresses the importance of privacy through its Private Cloud Compute.
- Apple’s alliance with Google may cost up to A$1.5 billion each year.
Apple and Google Join Forces to Upgrade Siri
In an unexpected development, Apple and Google have revealed a partnership to incorporate Google’s Gemini AI into Siri. This collaboration indicates a significant transition for Apple, which has typically maintained dominance over its product ecosystem.
A Clear Sign of Shortcomings
Apple’s choice to collaborate with Google is perceived as a recognition of its limitations in AI advancements. Despite substantial investments, Apple has faced difficulties in enhancing Siri’s functions, leading CEO Tim Cook to pursue external assistance. The partnership underscores Apple’s obstacles in rivaling Google and OpenAI.
A History of Missed Chances
This AI collaboration is among several disappointments for Apple, coming after the termination of the Apple car initiative and lackluster sales of the Apple Vision Pro. The Vision Pro’s premium pricing has constrained its appeal in the market, impacting its success in Australia.
Tim Cook’s Leadership Under Scrutiny
Under Tim Cook’s direction, Apple has thrived in supply chain operations but has fallen behind in AI breakthroughs. The company’s reliance on Google for AI solutions prompts concerns regarding Cook’s capability to guide Apple through technological transitions.
Implications for the iPhone
iPhone users in Australia can anticipate a more intelligent Siri by 2026, leveraging Google’s AI technology. The upgrade will likely necessitate the latest iOS hardware to fully harness its functionalities. The paradox of depending on Google’s intelligence for fundamental features will not escape tech aficionados.
Google Gains the Platform Advantage
While Apple supplies the hardware, Google’s AI now supports the ecosystem, marking a notable achievement for Alphabet. Google’s stock has responded favorably, indicating its bolstered standing in the AI landscape.
Privacy and Cloud Computing
Apple insists that its collaboration with Google will uphold its privacy principles, utilizing Private Cloud Compute. However, this partnership reflects Apple’s transition from being an innovator to a follower in the AI sector.
The Price of Delay
Reports suggest that Apple’s adoption of Google’s Gemini technology could incur costs of A$1.5 billion each year, in addition to its current agreements with Google. This dependence poses a challenge to Apple’s established brand identity.
Summary
Apple’s partnership with Google to enhance Siri using Gemini AI marks a crucial juncture in technology. While it promises enhanced functionality for users, it highlights Apple’s difficulties in AI development and reliance on its primary competitor.